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Marketing Database Manager Resume Profile

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Summary

IT Professional with 25 years performing Data Mining, extensive ETL, Database Creation and Maintenance, Data Analyst, Accounting/Financial System Development, Business Analyst, Financial Analyst, Marketing Analyst, Systems Analyst, Reporting Analyst, Financial Reporting, SQL and PL/SQL, Project Management and Unique Specialty Application Developing experience. As a Senior Computer Specialist/Project Manager at GSA and as the Senior Business Analyst/Consultant/Project Manager/Owner at Heuristic Computer Software, where from user specifications, analyzed, designed and created numerous complex data bases / reports for various applications in the government sector as well as Marketing, Accounting, Manufacturing, Financial/Quantitative Analysis, Portfolio Auditing, Inventory, Order Entry, Shipping, etc. for the business sector. As a Marketing Data Analyst II in a major telecommunications firm's CRM department using Teradata PL/SQL and Oracle PL/SQL to data mine information that analyzed inferred sales/marketing data and to produce very cosmetic reports for the upper management of CRM, Mar-Com and Finance. As a Commission Data Analyst I in a major telecommunications firm's Sales Reps Commissions department using Advanced Excel functions to analyze and correct thousands of Commission sales records per month and up load them to Access and Oracle Data Bases. In-depth experience writing SQL and PL/SQL programming on many data base platforms and developing very complex relational databases, used by CRM for marketing research, money managers to perform various financial / investment quantitative analysis and Accounting/Payroll for corporations. Possesses advanced skills in using Microsoft Office suits, Word, Outlook and very advanced experience using Excel including VLOOKUP, Pivot Tables/charts and VBA macros, etc. Experience working with Oracle, MS SQL, Access, Teradata and other database systems performing in-depth querying/data mining. Created complex reports for all levels of personnel and management using Metropolis Basic IDE similar to visual basic , and report generation software such as Data Flex, Access, Crystal and extensive reporting with MS Excel. Very detail-oriented with a can do attitude. Self-described as having the mindset and drive to learn and do what is needed to complete the job properly and on time .

Technical Summary

  • PL/SQL/Data Bases: Teradata, Access, Oracle, MS SQL, MySQL, Metropolis SQL
  • Computer Languages: PC Languages PERL, VBA, PL/SQL, Turbo Pascal, Metropolis BASIC, Data Flex, C, C , Visual Basic, COBOL, ALGOL, BASIC, Many esoteric / dead / proprietary languages
  • Computer Applications: Numerous Microsoft and Adobe applications Excel, Access, Word, Visio, Office, Power Point, Project, Visual Studio 2003 .NET, Page Maker, Illustrator, Photoshop etc.
  • Many other programming editing / development tools word processor and text formatting used with various development systems i.e. Navicat, MySQL Workbench, Queryman, TOAD, UltraEdit, SharpDevelop, Editplus, Data Flex DWP, Alpha Micro VUE, UNIX vi, etc.
  • Hardware Systems: Telecommunications Firm UNIX System, NCR Teradata System,
  • Heuristic Computer Software Various DEC PDP systems, Alpha Micro Systems, Various PC's running proprietary Operating systems, Various PC's/Servers running SCO Unix and various Windows operating systems.
  • Operating Systems: PC and server Operating Systems Windows 7, Windows XP Professional /2000 Professional / 98/95/ 3.1, DOS, CPM, MPM, SCO Unix, UNIX, Alpha Micro Operating System

Professional Experience

Confidential

Marketing Database Manager

Responsibilities:

  • Marketing DB Manager oversees marketing database resources used in the development of marketing programs.
  • Performs analysis of business key metrics and data that pertain to business issues.
  • Provides reporting solutions and data metric analysis that may identify business trends and results.
  • Utilizes data analysis to explain business issues and financial implications, recommend program improvements, or enable business unit to improve program opportunities.
  • Extensive use of Microsoft Access design and implementation.
  • Write complex SQL queries to export the metrics to cosmetic Excel reports showing KPI such as the Carter Report, Forward Looking Score Card and Escalation Report
  • Utilize Access, SQL and Excel to produce Ad-Hoc reports for management
  • Write VBA Macros to automate the Access, SQL, Excel and Pivot Table processes to generate the KPI and reports.
  • Receive data from Teradata Databases, data mining SalesForce Dot Com and other sources, utilizing ETL processes to cleanse and structure the data before importing into Marketing Database and creating reports for management.

Confidential

LTC Business Analyst

Responsibilities:

  • New processes created: writing ETL programs using Perl, writing VBA macros and using Excel to extract 10 plus years of data from .csv, .txt and Excel files and import into an Oracle data base.
  • Writing VBA macros to produce reports to audit the data extracted and test against client reports.
  • Writing VBA macros and Perl programs producing auditing reports for finance and reports for management.
  • Utilizing Oracle, MySQL and Access data bases.
  • High volume of work, executed on established SOP's within established SLA's to:
  • Monitor various delivery sites for receipt of data extracts.
  • Download, Decrypt and Store files.
  • Trigger / Maintain ETL processes which will upload the extracts into an appropriate Oracle data warehouse.
  • Execute / Maintain Business Object and other reporting on the Data Warehouse Structure for validating against Contract terms and reconciling with Financial Summaries.
  • Perform manual procedures using Access, Excel or SQL to identify, analyze, resolve, and document data issues.
  • Develop / Implement ETL Requirements.
  • Develop ETL Requirements to be implemented by IT.
  • Write Processing scripts to prepare data utilizing Perl, Access, VBA, Excel or other appropriate tool.
  • Develop Business Object and other reporting on the Data Warehouse Structures for validating against Contract terms and reconciling with Financial Summaries.
  • Develop and maintain SOP documentation for processing procedures utilizing One Note, Visio, Word, Excel and Power Point.

Confidential

Data Collection and Technical Assistance Engineer III

Responsibilities:

  • Used Net Cracker NRM tools to query Legacy sites, Legacy re-homed sites and the NRM NV sites to audit and correct the data/metrics in the Network Element Records BTS, BBUCDMA 800/1900 , BBUEVDO and Site Homing records, CDMA Homing and the sector/carrier records.
  • Created and updated the VBA macros to automate the ETL process for Sprint's Playbooks version 11.3 through 13.2. Extracting all data, running delta reports displaying all changes from the previous version and importing the data into an Oracle/MySQL database tables.
  • Wrote PL/SQL complex queries to select and correlate data from the Sprint Playbook tables and audit/correlate to the MSL data base for Ad-Hoc requests/reports for various levels of management and RF Engineers.
  • To analyze and support very large, complex Excel workbooks nested if statements, direct, indirect and relational Vlookups, interfacing external cells, etc. Example Hardware Dimension Sheet relate to all current and projected sites listed in Sprint's Playbooks correlating that data to the hardware needed.
  • Maintain and support the PERL programs used to extract, transform and load ETL the BSC switch dump information into Oracle/MySQL database tables.
  • Maintain and support the PERL programs that create special tables from the BSC switch dump tables that are used in reports and views needed by management RF Engineers and other applications.
  • Write VBA macros to automate complex/tedious manual processes. Example to prepare the Planet workbooks and the Microwave Link reports to be delta ready and import ready for loading into the Oracle/MySQL database.
  • To write PL/SQL complex queries to select and correlate data from the MSL data base for Ad-Hoc requests/reports for various levels of management and RF Engineers.
  • To create reports using data from various sources including Sprint Siterra.
  • To create Tools/programs to increase accuracy and speed of analyzing the data, Example: created a delta tool to read 2 Excel workbooks creating a third workbook showing only the differences. Example of use to find all of the differences/changes in last quarters playbooks compared to the new playbooks.
  • To create Tools/VBA macros for the ease of correlating various sheets or query exports from the MSL database. Example creating an index in column A select any columns for the index, used when doing a delta on various Excel workbooks.
  • Convert tools written in Active PERL interfacing with NRM tables, MSL data base, SCM tool to Strawberry PERL.

Confidential

EXCEL, SQL and Database Developer - Subscribed to Lynda.Com taking all courses possible to continue learning and stay current. Joined Guru.com and Freelancer.com to do small IT/DA/BA projects. Studying at New Horizons Learning Center to obtain a MCTS: DBA 2008 Certification.

Confidential

School Bus Driver while looking for IT position FBI background check with fingerprints for this position.

Confidential

School Bus Driver while looking for IT position Trained to drive school bus, received a Commercial Class B driving license with endorsements for School Bus, Passenger and Air Brakes. Received a Red Cross Certification in both First Aid and CPR

Confidential

Marketing Data Analyst II

Responsibilities:

  • Designed and create a CRM Reporting system that reported on all inferred wireless sales from both business and consumer acquisition campaigns by utilizing my deep data mining/analysis skills, PL/SQL skills, my system design and database creation skills on multiple platforms.
  • From the Data Analyst working with the Acxiom data bases/warehouse, the CRM Data Analyst working with the Base Management Data Warehouse BMW and the Finance Data Analyst working with the finance, billing and Ensemble Data Warehouses, gathered and documented the data specifications required so I could create and load the Teradata data bases needed for the CRM Reporting System to produce the very cosmetic in-depth Excel reports for upper management, CRM management and finance management.
  • The documentation was created using MS Word, Excel, Visio and OneNote .
  • The data was extracted, transformed and loaded ETL from various Data Warehouses to load the CRM Reporting System data bases.
  • Using Excel's ability to link cells and to link from sheet to sheet within a workbook, I created report models used to produce the very cosmetic reports then socialized/presented to management. The reports contained pivot tables, charts, graphs, etc. Creating the models allowed me to populate the raw-data sheet last sheet of the report and all of the prior sheets pivot tables, charts, graphs, summaries, stats, cover pages, etc. were linked to cells on the raw-data page thus saving a lot of time.
  • An interface was created to easily and quickly pass the final results of the queried campaign statistics to various Excel report models, with separate sections for finance, and CRM containing a tab per metric being analyzed and displayed.
  • Consumer campaigns had specific tests to determine what produced better sales results and the CRM reporting system showed if those tests were statistically significant or not. The results were shown for both the promoted groups and the control groups.
  • Management requested various Ad-Hoc reports requiring deep data mining with very complex SQL query instructions to find data and the Ad-Hoc reports were created by using Excel's ability to receive queried data from various database tables / data warehouses using either Teradata PL/SQL or Oracle PL/SQL combined with Excel's VLOOKUP, various sorts, VBA/macros that I wrote and other data manipulation methods to group analyze and summarize a vast amount of data quickly.
  • The data base tables presented in charts from the Excel pivot tables allowed a complete 3 dimensional view of the campaign, showing over the campaign window of time, the separate groups within a campaign and the subscribers within a group that purchased a wireless product and all of the metrics relating to that subscriber.
  • The Data was obtained from the financial data bases using Oracle PL/SQL and stored procedures. This system had to determine the inferred sales without the direct aid of the Acxiom data.
  • On the PC's Query Man was used to deep data mine to find data for Ad-Hoc reports, special queries to research questions about the results of a campaign and to thoroughly test complex queries before they were implemented into the CRM Reporting system.
  • Started evaluating the possibility of the CRM Reporting system being ported from the IBM Mainframe to the UNIX system / SAS / Enterprise Guide to facilitate an alternate system allowing the ease of user generated reports. Utilized UNIX Commands, UNIX Editors and UNIX Scripts to perform the evaluation.
  • Attended internal CRM Siebel training sessions.

Confidential

Commission Data Analyst I

Responsibilities:

  • Analyze the commission data from both Relational Data Bases CDMA and IDEN , extensive use of Excel, Access Data Base Manager and PL/SQL queries for both Oracle and Access in conjunction with Ensemble and Legacy Precedent 2000 Data Base Systems/Portals.
  • Develop PL/SQL queries for both Oracle and Access, creating search tools to improve the speed and accuracy of analyzing the appeals.
  • Performed in depth research, data mining, retail / business field rep's sales discrepancies to obtain accurate results that impact monthly commissions paid Impacts approximately 20K field reps.
  • Designed, developed and programmed many VBA macros/applications to automate and or enhance the manual processes done to scrub / validate the thousands of appeals a month and proof the manual adjustments were successfully uploaded to give credit to / pay the Reps. Automating the VLOOKUPs, sorts and spreadsheet loading used to scrub and correct the data.

Confidential

Owner / President / Senior Business Analyst / Project Manager / Data Analyst / Financial Analyst / Programmer

Responsibilities:

  • Started Heuristic Computer Software DBA , hired and managed employees to support and develop software for numerous clients.
  • Managed employees and multiple simultaneous projects for numerous clients at various stages from software design to completion. Using an Agile style of project management was able to deliver quality tested software on time. HCS provided KIS Accounting/Manufacturing/POS Systems and unique specialty software for various businesses, money managers and software dealers within the US. All of the software developed used an extensive amount of PL/SQL and complex SQL queries.
  • For one of the largest Kansas City Crown Center Corporations, Hallmark Cards designed and developed a complex relational data bases and a computerized security system that controlled external and internal door access for thousands of employees to a multi floor, multi area, multi building, and multi location complex. Unique I/O driver were written to interface with the multiplexed door / badge / card readers. Complete relational data base application was created for the security department to manage the security of the complete complex from a command center. This Corporation has facilities at other distant locations that also used this security system.
  • For one of the largest Kansas City bank's Boatman's main investment department, developed a very complex relational data bases and a user friendly, multi factor modeling and quantitative analysis application for the money managers, used to analyze buy/sell methodologies and back test the methodologies ability to accurately and consistently select from the stock market over long periods of time. The database contained millions of records and the applications/programs contained vast amounts of PL/SQL and very complex SQL queries. Very complex ETL solutions were developed/used to load the extensive amounts of historic and current data.
  • Enhanced KIS Accounting and Supported clients and dealers for KIS Accounting, KIS Manufacturing, and KIS POS.
  • Designed and added a soft EDI features to Purchase Orders, Order Entry allowing the users the ability to match the EDI requirements of their vendors to the fields/columns in the data bases. In Payroll added the EDI features to transmit the direct deposits to the banks and to direct file information to the IRS. In Accounts Receivable, Order Entry and POS added the EDI features to allow payment by Credit Card. All of the EDI features to vendors, the banking deposits, IRS and credit cards had strict rules and internet security issues to follow.
  • Designed and added to KIS Accounting bar code scanning/printing to various applications to enhance the accuracy and speed of the data entry of those applications such as Point of Sale, Order Entry, Inventory, Manufacturing and UPS. Inventory and UPS used various barcode/label printers. The Point of Sale and Order Entry also used credit card and check readers and interfaced the transactions to the companies for the credit card/check authorization/clearing.
  • For a Kansas City Printing company Soli's Plus Printing designed and created a manufacturing system fully integrated with KIS Accounting. The Manufacturing System was designed soft to work with any manufacturing company. Provided bill of materials, work in process, time/labor/material projections vs. actual, created other tools used by management evaluating production and cost in a manufacturing environment.
  • For some sheet metal manufacturing companies in the Kansas City/western Missouri area supported KIS Accounting/Inventory/Manufacturing Systems.
  • For a job shop/manufacturing client in Memphis, TN GMW, Inc. supported KIS Accounting with an in-house job shop / manufacturing application.
  • For a Salt Lake, UT company Intermountain Sweeper that sold/installed/maintained/repaired industrial sweepers, cleaners and vacuum cleaning systems and their parts converted to and supported the KIS Accounting/Inventory/Order Entry systems on SCO UNIX.
  • For a Topeka housing development client Montara supported KIS Job-Cost Accounting System.
  • For a NJ 5 and 10 Store and a CA Fly Fishing store Supported KIS Accounting/Inventory/POS/Order Entry Systems.
  • For a Kansas City Corporation that provides financial advice and information to numerous Fortune 500 / national clients and government agencies, developed a complex relational data bases and a user friendly software application used for the auditing of large corporation and State agency retirement / pension funds.
  • For Mast Ambulance converted their single user ambulance tracking system to a relational data base driven multi user ambulance tracking system using statistical and relational data base information to place ambulances close to where they will be needed next.
  • In 1996 negotiated and acquired the rights, source code, Trademarks and the Copyright for KIS Software and KIS Accounting. Continued developing, implementing, enhancing and porting the KIS Software and KIS Accounting to run on multiple platforms AIX, UNIX, LINUX, Windows NT / 2K Professional / XP Professional . KIS Software and KIS Accounting are written in Metropolis Basic. KIS Accounting is a relational data base driven, complete accounting system, fully integrated, and totally interfaced. In porting KIS Accounting to AIX, UNIX, LINUX utilized UNIX Commands, UNIX Tools, UNIX Editors and UNIX Shell Scripts.
  • Heuristic Computer Software incorporated in November 1998.
  • For the past 25 years, in the process of converting a client's data from one system to another, many relational data bases had to be learned and many programs had to be written in some esoteric / dead / proprietary language. Usually these relational data bases were learned and the programs were written under the duress of a dead line or a system failure. Utilizing my many years of a broad range of experience to quickly understand new relational data bases and to quickly learn / apply new programming languages such as C, C , Pascal, DB2, etc. This data was extracted, transformed and loaded from various Databases to new data bases on possibly a new System.

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