SUMMARY:

As an experienced and certified Salesforce.com Project Manager and SME I am looking for an opportunity that leverages my experience, enthusiasm and expertise to manage and evolve a Sales Enablement team to maximize revenue attainment. I bring strong understanding of sales, analytics, sales operations, marketing processes with salesforce.com administration and project management experience.

PROFESSIONAL EXPERIENCE:

Salesforce Manager

Confidential, McLean, VA

Responsibilities:

• Implemented and managing Confidential Confidential CRM team, supporting a sales team of 300 plus and growing.
• Responsible for building a CRM team ground up and managing design, development, and deployment of Salesforce features and functionality.
• Responsible for managing multiple projects related to risk management, status reporting, project kickoffs and reporting to the senior management team.
• Owner of the platform road map and delivery of new functionality for the sales team to improve productivity.
• Owner of all analytics and reporting needs for different teams.
• SME on Salesforce.com administration, architecture and development, working closely with different business units to meet the team needs.
• Spear heading a Salesforce committee with all other Salesforce administrators and development teams within Confidential to share experiences and best practices.
• Leading the CRM team that supports the end user community with day to day Salesforce issues, mobile devices, new functionality roll outs, new apps, Salesforce 101 training support and delivery.
• Lead the digital transformation of sales teams by implementing Airwatch/VPN tunnel solution enabling Salesforce 1.
• Instituted a case management/ticketing process for all end users to handle the issue volume and timely resolution.
• Responsible for implementing a security model as mandated by Financial industry information security standards.
• Rolled out an Agile development methodology for the team that delivers new functionality every two weeks.
• Expert in implementing and solving for complex roles, profiles, sharing rules and permission sets.
• Extensive understanding of record types, page layouts, org wide defaults, field data types, validation rules and Salesforce Shield (Encryption) platform.
• Hands on development of HTML email templates, using workflow rules, assignment rules, using process builder to automate business processes.
• Expert on creating advanced Salesforce reports and dashboards to measure field sales effectiveness.
• Actively assist the system administration and deployment teams on configuration, deployment, implementation procedures and best practices.
• Work closely with internal IT partners to integrate Salesforce with various backend systems.
• Responsible for vendor selection, scoping, resource planning, budgeting, agile development, change management through to production release.
• Responsible for managing deployment logs and go - live release schedule, sandbox architecture and sandbox refresh schedules.

Sales Operations Manager

Confidential, McLean, VA

Responsibilities:

• Support the successful delivery of projects involving technology, processes and organizational change initiatives for Salesforce. com implementations.
• Work with the sales teams to determine functional and technical requirements, design recommendations, as well as, testing and deployment requirements.
• Advise business on Salesforce. com system configuration options and solutions
• Perform Salesforce. com unit and systems testing for new enhancements, system integration and custom objects.
• Develop and maintain Salesforce. com validation rules, custom reports, dashboards and workflows
• Manage critical operational support issues and coordinates with Salesforce. com support team
• Implement new products and packages in Salesforce.com working closely with the Product Marketing and Product teams and communicate updates throughout the company. Follow up with training sales teams on new system changes as required.
• Salesforce.com 101 for all sales new hires. Ensuring the new hires get a complete understanding of pipeline management, lead assignment processes, contract generation and guidance. Serve as the subject matter expert for Sales teams to answer workflow and system-related questions regarding opportunity management, products, pricing, validation rules, best practices, etc.
• Monitoring and analyzing sales performance metrics. Expert and administrator for all sales team reports and dashboards, and partner with sales management and financial planning and analysis (FP&A) to develop and launch new reports and dashboards as required.
• Analyze existing processes and make recommendations to better streamline the overall sales operations process within the CRM.
• Ensuring sales is equipped with the proper tools, knowledge and training required to sell.
• Certified Salesforce Administrator
• Excellent communication, training, presentation, and organizational skills.
• Strong project management skills
• Self-motivated and managed, exceptional follow-through.
• Strong ability to interface and cultivate good working relationships across departments.
• Strong problem-solving and analysis skills.
• In depth knowledge of Microsoft Office tools and salesforce.com administration
• Close familiarity with advanced statistical data analysis, reporting and methods of research

Market Intelligence Analyst

Confidential, Ashburn, VA

Responsibilities:

• Worked as a Salesforce administrator- cleansing the data, merging records and importing records into Salesforce and ensuring data integrity.
• Supported the sales organization by providing Salesforce training and recommendations on best practices and process improvements.
• Maintained all user profiles, roles and workflow rules.
• Managed various marketing campaigns within Salesforce.com
• Tracked all leads generated from various events, webinars and conferences.
• Analyzed all sales activities and metrics, for the purpose of raising profitability.
• Provided the executives with daily customized Salesforce reports and snapshots for various sales activities including the sales pipeline and built dashboards to visualize the indicators of fundamental performance.
• Managed and successfully achieved Oracle Validation Integration and Microsoft Gold Partnership certifications for the product.
• Analyzed the competitors to evaluate the market penetration
• Responsible for market research of customer needs and competitor offerings for the product roadmaps
• Developed crush reports for the fortune 500 and the global 2000 companies and worked very closely with the sales teams to identify opportunities
• Developed various training exercises for the inside and outside sales teams
• Executed various webinars for the sales teams to educate them with the technology updates and changes in the data capture market.
• Released market bulletins for the sales teams and present customer case studies.
• Build and maintained the customer database and customer profiles.
• Goal-oriented, with a high level of professionalism
• Active listener and learner
• In depth knowledge of PowerPoint, Word, Excel (Pivot tables, pie charts) and salesforce.com
• Close familiarity with advanced statistical data analysis, reporting and methods of research

Admissions Advisor

Confidential, Herndon, VA

Responsibilities:

• Interact with prospective students influencing their decision to attend/select school, communicating the philosophy and features of the school.
• Cold calling leads and setting interviews. Setting sales goals and achieving them every four weeks.
• Coordinate student retention strategies and referral programs with Admissions Director.
• Oversee smooth operation of the Admissions Department by coordinating with various departments like Financial Aid, Student Services and other departments.
• Generated various reports for Admissions staff and helped prepare presentations.
• Scheduled special events, meetings, conference calls and other administrative duties as required.
• Assisted prospective students in completing the admissions process in the most efficient and supporting manner.
• Develop an ongoing relationship with the prospective student from enrollment through graduation.
• Plan and implement marketing strategies including direct mailing, print, local business outreach and emails.
• Take initiative in following up all the leads and meet the school’s enrollment objectives in an accurate, professional, and ethical manner.

Owner/Manager

Confidential, Herndon, VA

Responsibilities:

• Manage overall responsibility for smooth operation of the business.
• Achieving all sales targets.
• Marketing through all and every resource.
• Providing customer service to all with personal involvement on a day to day basis.
• Overall responsibility for P& L of the store.
• Successfully grew the club to 250 members.
• Overall responsibility of generating various reports and records for the business, scheduling employee duties and ensuring the smooth functioning of the business.
• Managing the employees and providing them with training and tools to sell memberships.
• Ensuring excellent customer service to all the paying as well as potential customers.
• Planning marketing with minimum budget and organizing store employees to service the customer traffic generated by advertisements.
• Organizing events and open houses to invite potential customers to the club.
• Selling multiple levels of memberships appealing to variety of demographics.
• Tailoring custom health club membership programs for corporate customers.
• Networking with other Franchisee owners.
• Maintaining a close & warm relationship with the Corporate Headquarters.