SUMMARY:

Digital Analytics Consultant and Adobe Analytics Expert with significant WebTrends, Google Analytics, & CoreMetrics experience including 10+ years in the Digital Marketing field supporting enterprise clients.

TECHNICAL SKILLS:

Analytics: Completed the Adobe Certified Confidential Advanced Implementation course, as well as Discover (adHoc Analysis), Target, and Adobe Dynamic Tag Manager (DTM).

Marketing: Utilizing Best Practices to drive implementation strategies that support all Paid and Organic Marketing channel traffic acquisition while supporting Business KPIs, and uncovering consumer insight across web and mobile devices. Provided advanced segmentation and attribution methodologies to improve business outcomes.

Methodology: Combining quantitative and qualitative analysis focused on improving business outcomes to continually improve Marketing optimization strategies while managing analytic platform tools and integrations.

PROFESSIONAL EXPERIENCE:

Digital Analytics Consultant

Confidential, Milpitas, CA

Responsibilities:

• Helped Transition Confidential from WebTrends over to the Adobe Analytics Platform utilizing Adobe Tag Management and Implementation Best Practices.
• Created Solution Designs and Tracking Specifications that included new dataLayers to support their Responsive Sites and Mobile Apps.
• Created Advanced Segments and Reporting Analysis to support their Marketing and Business Intelligence Teams.

Digital Analytics Platform Manager

Confidential, Santa Clara, CA

Responsibilities:

• As the Digital Analytics Platform Manager for Confidential, I manage all of the Websites, Stores, & Communities supporting the Confidential Cloud IT Platform. This includes all Mobile and Web Analytic Implementations using Adobe Analytics, Google Analytics and Adobe Tag Manager.
• Manage a team of developers and analysts using project management tools combined with Adobe Tag Manager (DTM) to continually optimize our Adobe Analytics Platform.
• Worked cross - functionally to continually improve and support online marketing initiatives including Paid and Organic Marketing Optimization, A/B Testing, Email and Landing Page Campaigns, and Site Redesigns.
• Managed all technical Solution Designs, Deployment Guides, and conducted quarterly analytics training for internal business users.
• Provided Adobe Analytics Solution expertise and ownership of all analytic tools and platforms.

Adobe Analytics Technical Consultant

Confidential, Sunnyvale & San Bruno, CA

Responsibilities:

• As the Adobe Analytics Technical Consultant, I managed all of their adobe analytic reporting initiatives to support Confidential ’s Video Streaming service. This includes the Confidential .com Website, Mobile, and SmartTV Apps and Embedded DVD devices where users can purchase or rent videos.
• Worked across marketing organizations to create new campaign and optimization strategies to continually drive insight into the customer lifecycle, traffic acquisition, user experience, and video rental/purchasing conversion process.
• Worked with the VP of Product and Marketing, Product Managers, and Development teams to realign and recommend strategic reporting capabilities to enhance Confidential ’s Adobe Analytics Platform.
• Managed all technical Solution Designs, Deployment Guides, and provided PowerPoint presentations to business stakeholders and Development teams to support the Confidential experience.
• Provided Adobe Analytics Solution expertise and QA’d all sites and implementations successfully.

Adobe Analytics Technical Consultant

Confidential

Responsibilities:

• As the Adobe Confidential Analytics Consultant I oversaw the transition of Confidential from WebTrends to Adobe Confidential across 30+ countries in eight weeks utilizing Adobe Dynamic Tag Manager.
• Worked with Senior Executives, Product Managers, and Development teams to create reporting requirements based on business processes.
• Managed all technical deployment guides and solution designs for web and mobile apps.
• Provided Adobe Analytics Solution expertise and Admin capabilities while managing the QA process to validate all data and reports to ensure all are successfully implemented.
• Provided Adobe Analytics Solution training and automated dashboard reporting to support mobile, web, and responsive site designs.

Sr. BI Analytics Architect

Confidential, Campbell, CA

Responsibilities:

• As the Sr BI Analytics Architect I oversaw the implementation and analytic strategies for all Confidential ’s Confidential reporting. This included all Enterprise Sites and Marketing Channels for Confidential, Confidential .com, Seniorhousing.net, Home & Garden, PreQualPlus.com as well as their award winning Mobile Apps for iOS (iPhone/iPad), Android, & Win7.
• Provided online marketing best practices and implementation solutions to support internal & external marketing campaigns, lead optimization and conversion tracking, lead attribution modeling, multivariate testing, ecommerce, visitor segmentation, & mobile reporting.
• Developed standards, processes, and guidelines to support our enterprise analytic initiatives.
• Provided corporate training and education on the usage of all Adobe/ Confidential solutions including Genesis integrations with 3rd party platforms.
• Provided ongoing analysis to drive insights and measurements based on outcomes that could be made actionable.

Sr. Analytics Specialist

Confidential, San Jose, CA

Responsibilities:

• I performed the implementation strategy and administration of Confidential, WebTrends, Google Analytics, Radian6, and other analytic solutions for all our clients including: Confidential, RIM, Toyota, WebEx, Cisco Newsroom, Cisco Blogs, Marvell, Micron, Aptina, & NetApp.
• Provided online marketing best practices and solutions to support SEO/PPC, internal/external campaign tracking, conversion and lead optimization, a/b testing, ecommerce, & mobile reporting.
• Developed standards, processes, and guidelines to support analytics across all client divisions.
• Worked with Business Analysts to provide qualitative and quantitative insights for clients and their business organizations.
• Presented findings and analysis to continually measure, analyze, optimize, and take action on.

Senior Analyst

Confidential, Cupertino, CA

Responsibilities:

• Managed our Confidential Analytic Solution and provided analytic expertise to all Departments.
• Provided a complete re-implementation of our page tagging solution to report on unique page titles for all our content repositories as well as increase our overall ability to filter and aggregate content across AppleCare Support.
• Created a Monthly Product Scorecard report for Mac, iPhone, iPod & iTunes that included reporting on Top Articles, Discussion Forums, Search Intents and Click-Through Rates as well as Customer Satisfaction Survey’s and Fall-Out Conversion Reports.
• Created Confidential Implementation Best Practices & Guidelines document for IT developers.
• Created a new SiteCatalyst Products report that will increase the AppleCare organizations ability to track online knowledgebase article consumption by product line.

Senior Sales Engineer

Confidential, San Jose, CA

Responsibilities:

• Hired at Confidential in 2007 as a Sales Engineer. After Confidential was acquired by Confidential, I was promoted to Senior Sales Engineer and helped close significant deals while creating custom analytic solutions for top tier clients.
• As a Senior Sales Engineer I provided technical Pre-Sales presentations and analytic reporting utilizing all of Confidential HQ’s solutions that included Confidential.
• Assisted Sales in generating $180K+ in annual licensing and software revenue.

Confidential

Engagement Manager, San Jose

Responsibilities:

• As the Confidential Engagement Manager my primary responsibilities included managing the Confidential /PayPal relationship.
• Provided Web Analytic consulting and implementation of Confidential SiteCatalyst, Discover, & DataWarehouse to support all of Confidential 's analytic business objectives. (Includes Confidential, PayPal, Rent.com, Shopping.com, and Half.com)
• Frequent interaction with and presentations to client employees including Directors, VP’s, and CXO level executives.
• In-depth knowledge of online marketing and optimization of analytic best practices and strategies.

WebTrends Senior Consultant

Confidential, SF/NY

Responsibilities:

• As a WebTrends Solution Partner, my primary responsibilities included Web Analytic consulting and enterprise implementation of WebTrends analytics software to create custom reports to support the business objectives for Confidential Companies.