SUMMARY:

• With more than 20 years of professional experience, I have a broad background in process redesign, business requirements gathering, information architecture, and user experience.
• My applied experience includes: creating digital governance and digital COE’s, developing functional transformation engagement plans, performing user research and usability testing with medium and large companies, mobile/web solution development, business application design, contextual user analysis, digital user analysis, and software and process design, baseline usability testing and analytics.
• I inherently grasp how to use today’s technologies to effectively reach target audiences and I can provide the creative vision to develop exceptional and innovative solutions to meet client strategies and business objectives. I understand the degree to which consumers are engaged with new technologies, and when and how organizations should interact within these channels.
• I feel that my greatest strength is the ability to not only foresee how innovation can propel an organization further in its market but also to forecast the growth and evolution of current technologies.
• Strategic Partnering Digital Transformation AI, PdM & Big Data
• Metrics/KPIs/Analytics Relationship Management Lean Processes
• Business Development Program Management UX/CX Design

PROFESSIONAL E XPERIENCE:

Confidential

Senior Director

Responsibilities:

• Participate in defining and articulating enterprise wide business and technology programs, architectures and solutions in support of key business objectives and expected business value.
• Help produce new offerings of ready IoT bundles through existing Confidential technology and IP.
• Create channel strategies through ecosystem development & strategic partnerships.
• Formulate Market strategies for Digital Transformation inside our Manufacturing sector.
• Develop Digital Governance models for customers with long - term digital growth.
• Leverage IoT & Analtyics to revolutionize the way our customers interact with existing and new products and services, devices and infrastructure.
• Integrate edge with cloud IoT architecture to create rich data visualizations through AI, Predictive Analytics and Big Data.

Confidential

Global Director

Responsibilities:

• Responsible for hiring, training and leading a team of creatives and software engineers, on a National level, to develop successful digital campaigns and strategies for clients through customer insights, digital trends and emerging technologies.
• Participated and lead business development presentations including overall strategic direction.
• Lead in developing new strategic business initiatives.
• Identified and formed strategic alliance opportunities with high profile, all-inclusive, well respected agencies. Leveraged relationships to gain business as a preferred vendor to offer value added services while building company brand awareness.
• Enabled continuous process improvement initiatives across entire agency to ensure capabilities were highly competitive, to generate solid and growing revenue.
• Identified and implemented the latest digital strategies to give clients and the company a distinct competitive advantage, including comprehensive Adobe AEM implementations and migrations.
• Managed the digital experience design practice including personas, sitemaps, wireframes, scope functionality and rapid prototyping, as well as usability testing.

Confidential

VP, Creative/UX Director

Responsibilities:

• Active driver to the rapid growth of the Dallas office from 250k to over 5.6mil.
• Managed multiple design teams across 2 offices.
• Provided support across multiple regional and global offices.
• Lead the creation and selling of innovative features, functionality, and long-term big picture ideas.
• Provided direction for design, content, and information architecture resources and ensure all project deliverables are on-brand and on-strategy to support the client’s user experience goals.
• Lead the strategy development and creative execution for various digital marketing and website development projects that included advanced content and marketing initiatives utilizing Adobe Experience and Marketing Cloud platforms.
• Craft and present overall strategic direction including objectives, strategies, and tactics for multi-million dollar budgets, clients, and projects.
• Managed 35 direct reports and provides coaching and guidance of their strategic work.
• Helped design UXD methodology that is used on all development projects within the agency.
• Facilitated requirements gathering, stakeholder interviews, and end user interviews to determine objectives, strategies, and tactics for digital marketing initiatives.
• Authored detailed strategic and creative briefs which outlined business objectives, desired outcomes, tone, voice, and overall direction for all design, build and digital marketing efforts.
• Participated and lead business development presentations including overall strategic direction.
• Created usability testing and execution plans, including prototype development, user path scripting, recruiting, facilitation, analysis, and creation and prioritization of recommendations.

Confidential

Founder/President/Digital Architect

Responsibilities:

• Managed digital strategy, UX design and new technology innovation.
• Led team in interactive development, application development, identity & brand development, print design & production and design for interactive media.