We provide IT Staff Augmentation Services!

Social Business Manager And Inbound Marketing Strategist Resume

SUMMARY:

Conscientious and results - motivated content strategist who delivers strategic, multi-channel messaging in line with brand voice and business goals. Versatile performer who excels at people and project management, integrated marketing and content creation in every stripe.

KEY QUALIFICATIONS:

Content strategy Social listening SEO optimization Merchandising content Mobile messaging Video content Social Media Copy Editing Article/Feature Writing Brand voice development Layout & Design Blogging Research / Fact Finding Project & Budget Management Headline Writing Editorial Calendars Writing coaching

COMPUTER / TECHNICAL PROFICIENCIES:

Skyword, Kapost, Lotus Notes, Blab.im, Optimizely, Hotjar, Spredfast, Sysomos, WordPress, Drupal, Google AdWords, Google Analytics, BrightEdge, Alfresco, Basecamp, Asana, Trello, Keymaster, Hootsuite, Twitter, Facebook and Google + and CMS platforms

PROFESSIONAL EXPERIENCE:

Social Business Manager and Inbound Marketing Strategist

Confidential

Responsibilities:

  • Utilize social listening tools to identify and produce multichannel content grounded in top - of-mind business trends and solutions
  • Engage with subject matter experts and influencers in respective industries to participate in signature events and industry conversations and make connections within the Confidential analytics network
  • Interlock with cross-sector stakeholders representing SEO, digital, portfolio and performance marketing teams to optimize campaigns at every stage of the buyer s journey
  • Track and report metrics based on three primary KPIs: engagement, pageviews and conversions (conversions equal clicks on calls to action)

Regional Editorial Director

Confidential

Responsibilities:

  • Supervised editors in key markets, including Chicago, St. Louis, Indianapolis, Kansas City and New Orleans
  • Supported network efforts to position WhereTraveler.com as a player in the online travel space via social media channels, promotions, sticky features, compelling images and business listings Introduced project management tools to streamline communication and create efficiencies at all points of the production cycle Ensured that editors are adhering to Where style and contributing fresh content to their sites

Editor

Confidential, Chicago

Responsibilities:

  • Oversaw editorial coverage for the leading monthly Chicago visitor magazine as well as sister publications Holiday Guide, Menu Guide, Epicure, Summer Fun Guide, Where Maps, Where Mei Guo and Quick Guide Conceived, assigned, wrote, edited and contributed content via Drupal and InDesign Worked with teams across the network, including design, sales and marketing, to create custom editorial products both online and in print Grew brand awareness through social media and market promotions (Milestone: Quadrupled Twitter following from 3,000 to 12,000 in two years and doubled Facebook fans from 600 to 1,281)
  • Acted as a brand ambassador at concierge and other hospitality industry events

Consultant

Confidential

Responsibilities:

  • Led Chicago buildout for Scripps Howard-owned mobile app, which connects the world through food via user-generated video content on the top restaurants in the city. draws 22 million unique users a month and boasts 15 million subscribers)
  • Recruited local Tastemakers to produce videos Provided feedback on appisodes and host events to educate Tastemakers on tool functionality

Writer, Editor & Blogger

Confidential

Responsibilities:

  • Served as the first project manager for Orbitz blog’s site redesign. Worked with Buenos Aires-based Globant to create a more scalable, flexible platform that allowed for social widgets and booking engine to track virality and conversions
  • Worked with Confidential on Orbitz’s “Take Vacation Back” campaign, which coincided with the OTA’s major site overhaul in 2012. Projects included developing new voice guidelines for every piece of content on the site, from mobile messaging to landing page copy
  • Contributed and troubleshooted global content through Alfresco, a CMS that pushed content to Confidential and sister CheapTickets.com
  • Applied data from A/B testing to customize content for better conversion
  • Provided copy to assist customers at every stage of the booking process Worked with Product, Design & Information Architecture teams to create or modify content for new or existing sites and features Coordinated with legal to ensure compliance for copy and content

Editor

Confidential

Responsibilities:

  • Managed contractors, oversaw five-figure budgets and allocated funds for coverage of five expansion markets, which collectively garnered 18 million page views

Blogger

Confidential

Responsibilities:

  • Created and edited all content for this vacation home database with more than 11,000 listings
  • Built brand awareness and engage the travel community, which includes users, vacation home owners and industry professionals

City Editor

Confidential

Responsibilities:

  • Managed restaurant, nightlife, shopping and yellow page verticals for Confidential ’s third-largest market, which drew 4 million monthly page views
  • Programmed home and section pages with SEO-friendly content Pitched local roundups to encourage user reviews and drive traffic to site
  • Created a weekly newsletter with 26,000-plus subscribers Oversaw site budget and designated funds for content development

Content Producer and News Brief Editor

Confidential

Responsibilities:

  • Produced daily roundups of news for Fortune 500 companies such as Confidential and Confidential Aggregated white papers, studies and other reports for intelligence sites for top aerospace, airline, baked goods, apparel and pharmaceutical and medical device companies

Hire Now