Director of Marketing Resume Chicago, IL - Hire IT People

SUMMARY:

Innovative and results oriented marketing leader with extensive experience in leading marketing teams, launching products, building and running eCommerce businesses, developing go - to-market strategies and creating digital marketing programs. Strategic visionary and tactical implementer with the ability to thrive in fast-paced environments in B2B and B2C international technology companies. Proven revenue growth and profit while managing large budgets. eCommerce, Digital Marketing & Global Marketing Leadership
SEO, Paid Search, Social Media, Online Advertising & Marketing Automation
Product & Solution Launches
Marketing Strategy & Planning
Messaging, Branding & Communications
Proven Revenue Growth
Budget Management
International Marketing
Virtual & Cross-functional Team Leadership
Agency Selection & Management
Customer Acquisition & Retention
Market Forecasting & Projections

PROFESSIONAL EXPERIENCE:

Confidential, Chicago, IL

Director of Marketing

Responsibilities:

Led the launch of the eCommerce LOB as the go-to-market offering for small businesses. Grew eCommerce revenue to a $4M business with an 80% gross margin and 4.16 ROI in 2 years.
Created, recruited and managed companywide digital marketing team (online advertising, SEO, paid search, affiliate marketing, email, CRM and marketing automation) and managed a multimillion dollar budget.
Grew traffic to our website by over 800-fold in 2 years through new advertising programs, SEO and paid search.
Led the merchandising strategy and product roadmap for eCommerce.
Spearheaded the launch of the international website covering 7 languages and 5 continents with 3 agencies, 50 stakeholders and over 500K monthly site visitors for a $1.4B subsidiary.
Led rebranding efforts for the “one West” digital marketing effort including launch support for new websites in Drupal and WordPress.
Launched marketing automation program which increased customer activation by 40%.
Negotiated marketing automation contract that resulted in a $250K annual savings.
Trained and supervised the inside sales and customer support teams for SMB market to provide successful customer interactions.
Launched the first and only eCommerce solution integrating Lync with audio in partnership with Confidential and launched the only eCommerce PSTN audio solution for Google+ Hangouts.

Confidential, Chicago, IL

Marketing Director

Responsibilities:

Established the brand presence in the Confidential and the America’s marketing function including budgeting, branding, advertising, Internet marketing, messaging, trade shows and direct marketing.
Successfully launched mobile, remote control and classroom management solutions in the US market, resulting in a 200% revenue growth, a 400% marketing ROI and double lead growth.

Confidential, Chicago, IL

Founder and Marketing Consultant

Responsibilities:

Launched communications company and 3 products in less than 5 months as the interim VP of Marketing. Successfully built brand recognition among Fortune 2000 financial customers with innovative approach to the industry and helped company secure a $500,000 initial customer contract.
Re-branded manufacturing company, and increased the sales pipeline by $25 million in less than 6 months as the interim Head of Global Marketing.
Grew online sales by 150% to record levels of $10,000/day for a consumer goods manufacturer and launched 2 mass retail snack food products securing distribution at Walgreens, 7-Eleven and Kroger.

Confidential, Chicago, IL

Vice President of Product Marketing

Responsibilities:

Headed all aspects of product marketing, product launches and ran global marketing programs.
Launched global program and project management solution, business intelligence dashboard solution and CRM solutions with projected first year revenue in excess of $30 million and won CIO award.
Managed co-marketing activities with Confidential as one of 17 SharePoint/Windows XP global launch partners and helped this consultancy win the CIO award for technological innovation.