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Director Of Marketing Resume

Chicago, IL

SUMMARY:

  • Innovative and results oriented marketing leader with extensive experience in leading marketing teams, launching products, building and running eCommerce businesses, developing go - to-market strategies and creating digital marketing programs. Strategic visionary and tactical implementer with the ability to thrive in fast-paced environments in B2B and B2C international technology companies. Proven revenue growth and profit while managing large budgets. eCommerce, Digital Marketing & Global Marketing Leadership
  • SEO, Paid Search, Social Media, Online Advertising & Marketing Automation
  • Product & Solution Launches
  • Marketing Strategy & Planning
  • Messaging, Branding & Communications
  • Proven Revenue Growth
  • Budget Management
  • International Marketing
  • Virtual & Cross-functional Team Leadership
  • Agency Selection & Management
  • Customer Acquisition & Retention
  • Market Forecasting & Projections

PROFESSIONAL EXPERIENCE:

Confidential, Chicago, IL

Director of Marketing

Responsibilities:

  • Led the launch of the eCommerce LOB as the go-to-market offering for small businesses. Grew eCommerce revenue to a $4M business with an 80% gross margin and 4.16 ROI in 2 years.
  • Created, recruited and managed companywide digital marketing team (online advertising, SEO, paid search, affiliate marketing, email, CRM and marketing automation) and managed a multimillion dollar budget.
  • Grew traffic to our website by over 800-fold in 2 years through new advertising programs, SEO and paid search.
  • Led the merchandising strategy and product roadmap for eCommerce.
  • Spearheaded the launch of the international website covering 7 languages and 5 continents with 3 agencies, 50 stakeholders and over 500K monthly site visitors for a $1.4B subsidiary.
  • Led rebranding efforts for the “one West” digital marketing effort including launch support for new websites in Drupal and WordPress.
  • Launched marketing automation program which increased customer activation by 40%.
  • Negotiated marketing automation contract that resulted in a $250K annual savings.
  • Trained and supervised the inside sales and customer support teams for SMB market to provide successful customer interactions.
  • Launched the first and only eCommerce solution integrating Lync with audio in partnership with Confidential and launched the only eCommerce PSTN audio solution for Google+ Hangouts.

Confidential, Chicago, IL

Marketing Director

Responsibilities:

  • Established the brand presence in the Confidential and the America’s marketing function including budgeting, branding, advertising, Internet marketing, messaging, trade shows and direct marketing.
  • Successfully launched mobile, remote control and classroom management solutions in the US market, resulting in a 200% revenue growth, a 400% marketing ROI and double lead growth.

Confidential, Chicago, IL

Founder and Marketing Consultant

Responsibilities:

  • Launched communications company and 3 products in less than 5 months as the interim VP of Marketing. Successfully built brand recognition among Fortune 2000 financial customers with innovative approach to the industry and helped company secure a $500,000 initial customer contract.
  • Re-branded manufacturing company, and increased the sales pipeline by $25 million in less than 6 months as the interim Head of Global Marketing.
  • Grew online sales by 150% to record levels of $10,000/day for a consumer goods manufacturer and launched 2 mass retail snack food products securing distribution at Walgreens, 7-Eleven and Kroger.

Confidential, Chicago, IL

Vice President of Product Marketing

Responsibilities:

  • Headed all aspects of product marketing, product launches and ran global marketing programs.
  • Launched global program and project management solution, business intelligence dashboard solution and CRM solutions with projected first year revenue in excess of $30 million and won CIO award.
  • Managed co-marketing activities with Confidential as one of 17 SharePoint/Windows XP global launch partners and helped this consultancy win the CIO award for technological innovation.

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