SUMMARY:

• Creative and Innovative User Experience Designer & Researcher with 15+ years of experience in Information Technology (web/mobile), E - Commerce, Product Development, Product Management, Program Management using Agile (SCRUM) & Waterfall methodologies.
• Proficient in user centered design & research including usability testing (in person and remote), heuristic evaluations, contextual inquiries, card sorting, A/B testing, interaction design, branding & content management.
• Worked closely with Developers, Testers, Product Owners and other project stakeholders. Have hands-on development and testing experience so I always step into their shoes to understand associated technical challenges and to avoid any unrealistic decisions.
• Technical Professional having full perspective of SDLC i.e. delivering end-to-end products from product conceptualization, writing business & functional requirements, research, visualization, design, development to QA/testing.
• A very good listener, highly proficient in understanding business domain, defining the project/solution vision, value proposition, road map and establishing best practices across projects/teams for value delivery. Consistently established strong cross group collaborative relationship with stakeholders.
• Strongly believe in process improvement, timely delivery, quality, customer relations and satisfaction. Actively pursue process efficiencies and creative problem-solving solutions while fulfilling communicated project needs and priorities.
• Morae, Usabilla, Tobii eye tracking, GoToMeeting, WebEx, Mural, Axure RP, Invision Studio, Sketch, JAWS, NVDA, ZoomText, Dragon, Visual ARIA bookmarklet, ANDI, HTML, CSS, Photoshop, Gimp, C#, Javascript, AngularJS, Bootstrap, Agile (Rally/Version One), Microsoft Tools (Azure, Outlook, SharePoint, MS Office Suite), SQL, HP ALM Quality Center, Liferay, WordPress.

TECHNICAL SKILLS:

• User Experience, Usability, User-Centered Design
• User Research, A/B Testing, 508 Standards, WCAG
• Business/System/Functional Analysis
• Agile (Scrum)/ Waterfall documentation
• Responsive design (Desktop/Tablet/Mobile)
• Contextual Inquiry, Think Aloud usability studies
• Customer interviews Confidential workplace/home
• User Workflow, Cognitive Model, and Needs Investigation using Ethnographic methods
• User Requirements/Goals Analysis and Specification
• User-Centered focus group development/moderation
• Creation of personas and customer journey maps from user data
• Use Case construction for agile projects
• Ability to work independently & as part of a team
• Presentation and Demonstration skills
• Process Development and Implementation
• Building and Leading Teams, Leadership Reporting
• Sharp written, verbal communication skills
• Heuristic Evaluations, Remote Usability Testing
• Expert Reviews, Parallel Prototyping
• Competitive site research and literature exploration on related studies, etc.
• UI prototyping using Visio and Axure
• Cognitive Walkthroughs (with end users or project teams)
• Paper/Online Prototype studies
• User/Product Workflow and Interaction Analysis/Design
• UI Design collaboration

PROFESSIONAL EXPERIENCE:

Confidential, Bothell, WA

Information Architect

Responsibilities:

• Performed the user research, created personas, did card sorting for information architecture, and improved the overall user experience of existing/new features e.g. account information, cancel/suspend service, buy flow, change device, shopping cart, bulk update, order, change features or change rate plan.
• Actively participated and driven the design discussions with team/stakeholders/PO to address ambiguity in requirements; which increased team's velocity
• Designed and architected faster, simpler and targeted processes to drive business needs; prioritized marketing opportunities to boost cross sales and up-sell opportunities based on the demographics of the logged in user
• The responsibility included creating sitemaps, process flows and use cases; building sketch wireframes and interactive prototypes considering responsive design (Desktop/Tablet/Mobile), 508 compliance, usability guidelines as per industry standards and UX methodologies using corporate design library and guidelines to support world class user experience
• All my recommendations are backed by strong requirement gathering process, careful understanding of pain points of the end users, a competitive technical viable solution, an extensive user research, A/B Testing and UAT.
• Work with developers and architects to understand and develop technical solutions in sync with technical challenges and vision; work with testers for a successful UAT
• Demo/presentations to leadership, business, product owners and stakeholders

Confidential , Bellevue WA

UX BA

Responsibilities:

• Understood the business needs and suggested MVP solutions to meet those business needs
• Created personas; did user research, usability testing, A/B testing, heuristic evaluations & contextual inquiries
• Built sketch wireframes/prototypes in responsive design (Desktop/Tablet/Mobile)
• Worked with developers and architects to develop technical solutions to meet the leadership vision
• Created process flows, use cases and user journeys; provided insights from a user-centered perspective
• Demo to business, product owners and stakeholders

Confidential, Los Angeles, CA

UX Lead

Responsibilities:

• Analyzed current application and understood the business domain requirements in terms of data, process and potential users; worked closely with SMEs, Solution Architects, Developers, Testers, Product Owners and other project stakeholders
• Did extensive user research, developed personas, performed remote usability testing, A/B testing, customer interviews, heuristic evaluations & contextual inquiries
• Proposed new simplified yet robust user centered design in short span of time after in-depth understanding of domain/users; the solution was much appreciated by the leadership, stakeholders and end users

Confidential, Bellevue, WA

UX Lead

Responsibilities:

• Implemented agile best practices and performed business, system and functional analysis
• Did user research and usability testing for the application
• Created process flows, wireframes and user interactions

Confidential, Renton, WA

UX Lead

Responsibilities:

• Analyzed current application, gather requirements from SMEs and product owners, did functional analysis
• Developed and lead detailed UX research and test plan; implement best practices
• Travelled across Confidential sites (Everett, Renton, St. Louis) to do user research, think out loud usability studies, remote usability testing, contextual enquiries, one-on-one interview and focus group interviews
• Improved user experience of each and every screen of 100s of pages of newly designed enterprise application
• Performed A/B testing for key screens, introduced UI standards for creation of wireframes and visual designs
• Reviewed and prioritize product backlog; sprint planning;
• Demo to dev/test team; Demo to business to take sign off; review test cases, UAT testing, track/triage defects

Confidential, North Wales, PA

UXD/UID

Responsibilities:

• Analyzed business needs and suggesting technical solutions; rollout new products and features
• Created wireframes/prototypes in responsive design (Desktop/Mobile) with new UX/Usability standards
• Also worked on high priority deployment, development and maintenance tickets Confidential onsite using HTML, CSS.
• Reviewed test cases, did usability and UAT testing, tracked/triaged defects

Confidential

Lead Engineer

Responsibilities:

• Gathered requirements from PMs and end users, Project/Sprint/Resource planning
• Reviewed user experience/usability of screens, introduce UI/UX design standards
• Designed workflows, mockups, prototype based on Industry/Client’s/ Confidential ’s branding and usability guidelines
• Worked on customization of various WCM tools/ frameworks e.g. Liferay, Wordpress, SharePoint to create web applications, content management, analysis and reporting
• Worked on HTML, CSS, JavaScript, JQuery to create portals/websites
• Reviewed test cases, performed UAT testing and defects tracking/triaging

Confidential

Senior Officer

Responsibilities:

• Gathered requirements from product managers, senior management, executives;
• Designed dashboard, workflows in TMC MIS portal, content/ repository management
• Generated monthly reports (MIS) for leadership; analyzed competition data, export/ import data, sales data
• Designed corporate presentations for product promotion/launch, meetings and awards