Senior Manager Resume El Segundo, CA - Hire IT People

SUMMARY:

Data - driven business professional.
Blending technology and quantitative analysis to ignite digital engagement and monetization growth.
Extensive experience guiding, measuring & optimizing digital marketing, e-commerce and mobile products.

EXPERTISE & SKILLS:

Digital Marketing Analytics & Online Optimization
A/B Testing, User Experience (UX/CX) and Personalization
OTT VOD & Live Streaming Analytics and Audience Insights
Predictive Analytics, Statistical Analysis and Data Visualization
Attribution & Marketing Mix Modeling (SEM, SEO, Programmatic, Social, Email)

TECHNICAL SKILLS:

Adobe Analytics (Omniture Sitecatalyst), Adobe Ad Hoc Analysis (Omniture Discover), Adobe Target (Test & Target), Adobe Audience Manager (DMP), Dynamic Tag Management (DTM), Google Analytics, Optimizely, Localytics, Tableau, Excel, SPSS, STATA, SAS, R, SQL (Oracle/Teradata), OBIEE, MicroStrategy, Programmatic Advertising (RTB/DSP), DFA, DS3/DCS, Facebook Insights, Visual IQ.

EXPERIENCE:

Confidential, El Segundo, CA

Senior Manager

Responsibilities:

Oversee digital marketing, online analytics & optimization to grow our mobile & desktop e - commerce business
Define online goals, measurement plan, set KPI s, report results, provide insights and guide on next steps
Improve marketing effectiveness & digital engagement through hypothesis-driven A/B testing & segmentation
Lead predictive analytics to surface targeting, marketing & conversion funnel optimization opportunities

Confidential, El Segundo, CA

Manager, Testing and Optimization

Responsibilities:

Identify optimization opportunities to improve engagement and monetization of online streaming products
Build predictive models to measure engagement & segment users based on video streaming behavior
Implement new processes, adding rigor and scientific validity, for A/B testing across digital platforms
Develop analytics roadmap for entertainment group, and train stakeholders in use of new analytical tools

Confidential, Los Angeles, CA

Sr. Analyst, Business Intelligence

Responsibilities:

Supervise and mentor data analysts, supporting digital marketing analytics and website optimization
Responsible for determining how customers find, purchase and interact with our digital products
Implement Omniture & Google Analytics to measure Internet behavior and quantify website performance
Perform predictive analytics to optimize digital marketing, segment customers and develop targeting strategies

Confidential, Los Angeles, CA

Analyst, Business Intelligence

Responsibilities:

Design and implement framework to tag, measure, analyze and report on A/B and Multivariate testing
Define KPIs and create dashboards to track and report on digital marketing and website performance
Apply statistical analysis to model Internet behavior, segment users and predict acquisition rates
Provide feedback and clear steps to optimize ROI, reconciling business goals with quantitative insights

Confidential, San Diego, CA

Predictive Marketing and Analytics

Responsibilities:

Use SQL and Omniture to extract and analyze large datasets of digital marketing and website performance
Develop and interpret marketing mix models to quantify incremental revenue generated by marketing efforts
Advise clients (e.g. Adobe, Intel) on execution of A/B testing to optimize CTR, CR, RPV and marketing ROI
Present results to stakeholders and suggest changes, based on data, to increase marketing effectiveness

Confidential, San Diego, CA

Graduate Student Researcher

Responsibilities:

Responsible for design, data collection, analysis and presentation of quantitative research projects
Use advanced statistical analysis in SAS to quantify effect of female labor force participation in wages
Communicate with government and industry contacts to compile secondary research data

Confidential, Washington, DC

Project Manager

Responsibilities:

Manage transition of academic journals, from print to digital, published by the organization
Develop and implement the project plan (goals, resources, budget and contingency plans)

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Senior Manager Resume

El Segundo, CA

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