e-Business Development Manager Resume

SUMMARY:

Executive with 20 years experience in operations, strategic planning and competitive market analysis.
Extensive project management, integrated marketing, E - commerce, social media, web and mobile development, integrated marketing, product management, P&L, technology based instruction, training and sales experience.
Launched eight ecommerce sites for three different business divisions of Confidential Company.
Implemented Merchandising and Marketing strategies that increased sales 176%.
Developed strategic vision for Confidential ’s online presence
Led off shore development teams in global ecommerce expansion.
Created Highsmith’s fastest growing division in company’s 50 year history.
Team motivator with ability to identify and solve problems in a flexible manner.
Managed and developed teams; recruited, trained, retained and promoted top talent .
Defined E-metrics including: acquisition, conversion, attrition, reactivation, retention and ROI.
Project managed development of social, mobile, online, multichannel campaigns.
Created performance based marketing programs; partnerships, email, paid search, SEO/SEM.

PROFESSIONAL EXPERIENCE:

Confidential

e-Business Development Manager

Responsibilities:

Creation of E-business roadmap and go to market digital strategies.
Project managing informational architecture and navigation, internal search and productivity tools, product customization tool, and site search.
Development of digital infrastructure elements: CMS, MDM, PIM and DAM integration with ERP, CRM systems evaluation of marketing automation.
Leading SEO, mobile and social strategies across global business units.

Confidential

North American E-business Manager

Responsibilities:

Project managed re-build and re-launch of Confidential .us: new informational architecture and navigation, new distributor locator, product customization tool, and site search.
Coordinating mobile and social media strategies across global business units.
Leading upgrades and re-implementations of Microsoft Dynamics 2015 CRM, Stibo, Salesfusion and CMS.

Confidential

Global eMarketing Project Manager

Responsibilities:

Led global rollout of online product customization software and development of HTML5 versions.
Created strategic roadmap for new, innovative social enhancements that support marketing outreach programs.
Project managed 110th Anniversary model year update of H-D.com and 34 international sites in 19 different languages.

Confidential

Online Catalog Project Manager

Responsibilities:

Led offshore development teams in the build, design, product catalog and launch of eight international ecommerce sites.
Identified new opportunities for further expansion of the K&B division in various regions via dealer analysis, segmentation and SEO.

Confidential

Director of Marketing

Responsibilities:

Responsible for all marketing activities, online sales, social networking, dealer development and sales support.
Researched, developed and brought to market several new product lines.
Leveraged manufacturing efficiencies for promotional advantages.

Confidential

Instructor E-Business / Marketing

Responsibilities:

E-Business / Marketing Program classroom instruction, curriculum development; assessments creation, student job placement and career advising
Director Web DevelopmentTotal responsibility for all corporate E-Business initiatives and Internet activities.
Identified new opportunities for further expansion of the online division in new segments via organic development, strategic alliances/partnerships and acquisitions.
Complete responsibility for product lines which produced 32% of corporate profits.
Tracked technology development, competitive product development trends to foster innovation, identify future opportunities and competitive threats.
Responsible for product line P&L including; revenue, gross margins, profit margins, operating expenses and inventory.