Consultant Resume

SOFTWARE SKILLS:

Excel, Access, Word, PowerPoint, SugarCRM, Salesforce.com, Visio

PROFESSIONAL EXPERIENCE:

Confidential

Consultant

Responsibilities:

Manage digital advertising and social media content for small businesses
Responsible for content for quarterly newsletters
Develop go - to-market strategies for startup companies in such industries as mobile apps and medication therapy management
Analyze business operations to improve sales and profitability
Attract new clients to the firm
Form strategic alliances
Conduct market research
Perform competitive intelligence

Confidential

Marketing Manager

Responsibilities:

Responsible for monthly sales forecast
Responsible for target identification and global coordination across four continents
Coordinate bi-weekly sales strategy meetings
Responsible for identifying new markets to target and developing go to market strategies
Responsible for identifying strategic alliance partners and acquisition candidates
Responsible for product development
Responsible for administration of CRM system
Implemented SugarCRM system
Developed methodology for quantifying the value of services offered
Identified potential areas of savings and value for customers
Identified data requirements to economically quantify value

Confidential

Consultant

Responsibilities:

Confidential

Consultant

Responsibilities:

Confidential

Business Analyst

Responsibilities:

Managed the prioritization and monitoring of progress for the technical enhancement docket
Developed business specifications for IT enhancements
Acted as liaison with other technical teams and product managers to facilitate requirements gathering
Led a data quality initiative
Documented existing business/IT specifications
Created easy-to-comprehend business-user training and reference materials
Provided data analysis as necessary

Confidential

Strategy, Planning & Analysis Consultant

Responsibilities:

Assessed more than 500 Key Performance Indicators across the entire company for strategic value and computational accuracy
Led a cross-functional team in the design and implementation of an Executive Dashboard utilizing Business Objects
Responsible for the design, construction and analysis of a comprehensive market research project into the drivers of company sales
Looked at understanding the advertising/promotion/sales incentive mix and its impact on sales
Determined optimal sales incentive promotion design
Determined impact of macroeconomic factors on company performance
Developed customer segmentation model to prioritize future sales and marketing activities

Confidential

Sr. Market Research Analyst

Responsibilities:

Created sales training and positioning documents for Open Season
Constructed agency-specific demographic database
Engaged in one-on-one selling of health plans to consumers during open season
Involved in conducting focus groups
Developed five-year enrollment forecast
Assessed effectiveness of retention program targeted at people turning 65
Segmented markets based on cost factor and loss ratio and agencies based on age demographics