SUMMARY:

• Salesforce.com professional with 5+ years experience specializing in development, deployment, customization, and administration. Experience includes technical sales, system architecture, enterprise technology deployment, lead project management, and technical consulting. Project platforms include Salesforce.com (SFDC), Cloud Computing/Software as a Service (SaaS), Expertise in implementing sales cloud and service cloud platform using sites, Force.com and Customer Community Portals..
• Managed business partner expectations and promoted project communication between development team and business partners.
• Knowledge on Marketo (Marketing tool) in relation to SFDC for marketing automation integration with SFDC on various other purposes to drive the revenue.
• Experience with exclusive focus on CRM - Sales & Marketing Applications like Marketo and End to End Marketo Integration with Sales Force Automation (SFA) .Strong Functional Knowledge in Sales, Marketing and Customer Support area.
• Customized Page layouts for Standard/Custom objects and assigned Record Types.
• Created Data Validation rules and Formulas as per business requirement.
• Worked with various salesforce.com Standard objects like Accounts, Contacts, Leads, Cases, Campaigns, Reports, and Dashboards.
• Created Workflow Rules to automate Tasks, Email Alerts, Field Updates,time-dependent actions and Outbound API Messages.
• Created Reports and Dashboards to track Opportunity pipeline/Stages for Management visibility.
• Designed, and developed ApexClasses, ControllerClasses, extensions and Apex Triggers for various functional needs in the application.
• Designed various Webpages in VisualForce for capturing various customer enquiries and Implemented logic for migrating cases to different queues based on the type of customer enquiry.
• Created and used Email templates in HTML and VisualForce.
• Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the application using platform database objects

TECHNICAL SKILLS:

Salesforce.com: Apex, Visual Force, SOQL, SOSL, Apex Triggers, Workflows, Approvals, Email Templates, Formulas, Validation Rules, AppExchange, Customer Portal and Partner Portal, Eclipse, Salesforce.com, Force.com IDE, Veeva, Apex Data Loader, Roles & Profiles, Salesforce Service cloud, Lightening, Lightening components, Data Loader, Ant, Git, DataLoader.io

Web Technologies: JavaScript, XML, XSL, HTML, XHTML, CSS, AJAX

PROFESSIONAL EXPERIENCE:

Confidential, Berkeley - CA

Salesforce Developer

• Responsible for gathering requirements from key users.
• Implemented Marketing and Sales processes covering Campaign, Leads, Accounts, Contacts, Opportunities, Forecasting, Quotes, Pipeline management etc.
• Implemented app-exchange applications.
• Integrated Apex with External services by making callouts that used SOAP and WSDL
• Used Apex Data types, Variables, Expressions, Assignment statements, Conditional statements, Loops, SOSL an SOQL queries, Locking statements, Transactional control and Exception statements to invoke Apex triggers
• Used Batch Apex to build an archiving solution that ran on a nightly basis, looking for records past a certain date and added them to the archive.
• Worked with Ajax toolkit to invoke Apex through anonymous blocks and Public web service methods.
• Worked with Anonymous Blocks that could be compiled and executed using System Log Console, Force.com IDE and Web Services API call.
• Worked with components, functions and global variables to embed links to default actions for creating new Accounts, Contacts and other standard objects.
• Worked with Global variables and expression language syntax to manipulate data types for conditionally executing operations
• Worked with Methods to insert and update records without re-directing users to a new record.
• Worked with Standard Controllers and record identifiers to implement automatic record retrieval and display/update a record's data, bind input fields to new records, display warning and error messages, create links for form processing, place command buttons and create custom messages, implement nested Visualforce pages.
• Worked with Visualforce components to customize captions, headers and footers of a table and to embed a standard list view of an object's records.
• Worked with Visualforce List Controllers to act on a set of records with pagination and iterate over a list of records to produce output in a list.
• Worked with Visualforce Style sheets and Static Resources to augment all standard styling on a Visualforce page and utilize un-stylized text output to gain full control when iterating over lists of data.
• Laid the groundwork for the Force.com platform by creating custom objects, fields, tabs and filled object data using Data Loader.
• Modified simple workflows to in corporate Email Alerts and Field Updates.
• Scheduled retrieval of report data to be used with Analytic Snapshots.
• Worked with Formula fields for calculation, related object display, integration and data realization.
• Worked with Organization Wide Defaults, Role Hierarchies, Sharing Rules and Manual Sharing to implement Record-based sharing.
• Worked with Profiles and Administrative permissions to grant/deny users access to platform features.
• Worked with Setup Audit Trail to gather information about client usage
• Integration with PayPal (B2B Customer Support) using Rest API’s

Confidential, SFO-California.

Salesforce Developer

• Involved in requirement gathering from users.
• Design Requirement documents and functional document for the development team.
• Created Managed Packages with deprecated annotations to be available for partner Salesforce users.
• Set up Marketing Campaigns, Campaign Hierarchies, Lead Queries, Assignment rules, Web-to-Lead and Auto-Response rules.
• Configured Campaign Management, Campaign Influence and Lead Conversion.
• Configured the Case Management Process.
• Debug Apex scripts using Debug Logs and System Log Console to catch Exceptions and execute Governors and Limits.
• Deployed Apex using Force.com IDE, Force.com Migration Tool and Web Services API.
• Implemented Classes, Interfaces, Keywords and Annotations.
• Integrated Apex with External services by making callouts that used SOAP and WSDL.
• Worked with Apex Scheduler to invoke Apex classes at regular intervals.
• Worked with Dynamic Apex to access sObjects and Field describe information, execute dynamic SOQL, SOSL and DML queries.
• Add methods that can be called from Visualforce pages to Controller Extensions.
• Created Custom Controllers to make external web service callouts, validate and insert data Created Custom Visualforce components and attributes to override the look and feel of standard Visualforce components.
• Created Visualforce pages that could be rendered as PDF's, build dashboard components and define email templates.
• Created Visualforce pages which identified a region to be updated to enforce partial page refreshes and display the status of Ajax requests to display different values depending on whether it is in progress or completed.
• Implemented Visualforce pages with public-facing websites by using Force.com Sites.(Service Cloud )
• Specify timers that send Ajax update requests to Force.com according to a specified time interval.
• Used Visualforce in development mode to change the behavior and appearance of Visualforce components.
• Used Visualforce Templates and Placeholders to encapsulate page elements to be reused across several Visualforce pages.
• Used Organization security, Network-based security and Session security to implement platform security.
• Used Picklists, Dependent Picklists, Record Types to enforce data quality.
• Used Tab permissions, Record Type permissions and Field Level Security to implement Component-based security.
• Used Tabular, Summary and Matrix reports to create Standard reports and Custom reports.
• Designed and modified Approval processes and created Approval steps which used email alerts and field updates.
• Worked with Approval processes that used Email Approvals and Parallel Approval steps

Confidential, San Jose, CA

Salesforce Developer

• Involved in identifying, planning and implementing new Salesforce.com features and functions new screens, workflow, force.com objects, reports, apex code) to meet business requirements.
• Played key role in UAT and training business users on sfdc system and process.
• Developed various Custom Objects, Tabs, Components and Visual Force Pages and Controllers
• Administered, configured, maintained Salesforce.com application user profiles, roles, assigning Permissions, generating security tokens, validation Rule, upgrade installation.
• Use of data-loader, data exporter and migrated the attachments from legacy CRM to Salesforce, and also worked on salesforce to salesforce.
• Interacting with various business team members to gather the requirements and documented the requirements.
• Analyzed the Scope of the Requirements, and managed requirements to avoid Scope Creep.
• Participated in Requirement Gathering Sessions & JAD Sessions.
• Involved in End to end testing and also gathering requirements to feedback from business users.
• Implemented customer portal and community portal for the clients to support cases submitted through customer portal system which is implemented on Force.com Service Cloud technology.
• Translate business requirements into functional specifications and creating High Level Design documents
• Email Marketing & Landing Page Creation- Dialog with prospects using complete email marketing and marketing automation functionality including easy to create forms for lead capture.
• Lead Nurturing - Automate demand generation programs with cross-channel campaigns.
• Lead Scoring and Analytics - Track activity to understand lead interest and sales-readiness.
• Developed APEX Classes, Controller Classes and APEX Triggers for various functional

Environment: Saleforce.com platform, Apex Language, VisualForce (Pages, Component & Controllers), Pages, Data Loader, IBM middle ware, App exchange, S-Controls, HTML, Java Script, Lightening Components.