SUMMARY:

• Leader and Team Player, Visionary and Passionate, Communicator and Negotiator, Committed and Empowering, Outgoing and Affable, Qualified and Available
• A hands - on, results-oriented Manager, Program/Product Manager, and eCommerce Consultant with over 20 years of experience leading successful high performance teams in Marketing, IT, Web Consulting Services, Operations, Support, and Training. Proven ability managing enterprise and global customer-facing Confidential and Confidential websites across multiple industries, with responsibility for strategy, branding, content, look and feel, usability, information architecture, site features and functionality.
• Knowledge of best-practices and current technology in eCommerce, web design, UX, CRO, SEO, analytics, usability, and web accessibility, across desktop, mobile, and responsive design.
• Possesses broad industry and business savvy, experience communicating product vision and goals, managing within and interfacing between creative design, development, marketing, operations and executives.
• Has extensive experience managing vendor and consulting relationships.
• successfully built and managed large teams across varied industries, which included strategy, budgeting, recruiting, hiring, retaining, and developing staff, as well as providing leadership, guidance and motivation for enterprise-scale Business-to-Business and Business-to-Consumer eCommerce websites. practiced in managing programs and products, analyzing market conditions and defining website features and functions with the objective of maximizing sales revenues, market share, and profit margins.
• Excels at feature delivery, problem solving, and driving issues to resolution in a collaborative manner with subject matter experts, managers, and cross-functional teams.
• Experienced with iterative and Agile methodology, as well as traditional Waterfall and all phases of Software Delivery Life Cycle. expert analysis and problem solving, creation of roadmap, strategy and tactics to achieve business goals and Key Performance Indicators, consummately analyzing and extending websites, applications, products, processes and procedures to reduce costs, improve efficiency, and empower the business. skilled collaborator in engaging multiple constituents across business groups and functional areas to elicit, define, and document goals, requirements, and strategy.
• Extensive experience leading Agile teams.
• Experience with Rally, JIRA, and many product lifecycle management (PLM) software solutions and issue tracking systems. adept Agile User Story and Backlog Management; Product Proposal, Digital Roadmap, Use Case, Prototyping, Change Request, online copy writing, Inbound marketing, technical writing, End-User and Training documentation.
• Expert in best practices of Web Content Management, User Interface, and Usability design across multiple industries creating easy to use, compelling web sites and applications that streamline e-commerce processes and minimize downstream business problems and Customer Support call volume.
• Experienced with Interwoven TeamSite, SharePoint, IBM Websphere and WCM, BroadVision and many other enterprise-level web content management solutions.
• competent web data analysis with varied industry tools, keyword targeting and backlink strategy, Funnel and KPI tracking, eCommerce Profit & Loss, competitive assessment, branding/mindshare, satisfaction/loyalty tracking, analytics reporting and strategy, A/B and Multivariate Testing, Conversion Rate Optimization, SEO, SEM, and Inbound Marketing.

EXPERIENCE:

Sr. Manager

Confidential

Responsibilities:

• Directing the Confidential and growing the UX practice to serve our mid-size and enterprise customers.
• Envisioning, defining, designing, and delivering elegant, intuitive, and conversion-driving experiences that engage and delight across desktop, mobile and social channels.
• Focused on results-driven design measured by increased traffic, conversion rates, sales per visitor, gross and net sales, and overall decreased cost per visitor.

Digital Analyst / Project Manager

Confidential

Responsibilities:

• Agile Business Analyst, Project Manager, and Confidential Consultant serving across agile teams and high-profile web redesign projects and enhancements, including Confidential rebranding, homepage redesign, global navigation, CRO, UX, mobile boarding pass, Web Content Management, and Digital Accessibility for Confidential .

Director of Strategy and eCommerce

Confidential

Responsibilities:

• Client engagement, proposal development, high-level planning, clarify vision, goals, and objectives, requirements gathering, site planning, information architecture, and requirements delivery for fast-paced Agile eCommerce projects.
• Manage after delivery and ongoing client programs, product improvements, updates, commitments, and maintenance activities.

Sr. Marketing Product Owner

Confidential

Responsibilities:

• Agile Product Owner for the top priority Imagination/Acceleration project which was a technical transformation and re-architecture of the entire AA.com website to utilize cutting-edge design, such as Cloud friendly SOA, HTML5, CSS3, and Responsive design. The project also delivered site-wide re-branding as part of the new experience and rollout.
• The project successfully redefined the Confidential digital customer experience by building a new modular underlying platform that was more flexible, with a new display framework that could span all channels (Web, Mobile, Direct Sales, Social Media, Kiosk, & International), allowing for rapid rebranding and changes in visual design, services, and functionality.

Sr. Business Analyst

Confidential

Responsibilities:

• Utilized lightweight Agile User Stories for high-level requirements gathering on a very large-scale spiral development project.
• The Positive Inventory Control (PIC Fusion) application now serves as the single source for enterprise tracking of Nuclear Weapons and related material and delivers near-real time visibility of nuclear assets by serial number and location across the supply chain to Air Force item managers and supply chain managers.

Program Manager

Confidential

Responsibilities:

• Accelerated profit margins. Just 3 months after system rollout over 70% of loan volume originated through the website (competitors’ average only 55% after 2 years).
• Increased sales productivity with an amazing 77% pull-through ratio of applications to loan submissions.
• Achieved ongoing process efficiency and time-savings - reduced application setup time by an average of 75% allowing resources to be re-allocated, which reduced setup operations costs by 33%.

Manager - Consulting Services

Confidential

Responsibilities:

• Achieved on-time completion of a large-scale Backup Audit of contract portfolio applications as Program Manager.
• Successfully identified all unprotected data, unsupported applications, and redundant systems, allowing huge cost reductions in application management and support for the client.
• Orchestrated contract outsourcing and personnel cross training through completion of rapid application scale down project that streamlined system support to targeted levels.

Manager - Web Application Infrastructure

Confidential

Responsibilities:

• Implemented a collaborative content management, web development, version-control and workflow system, consolidating dozens of Web properties into a single managed environment to drive down expenses, and led initiative to put subject matter experts in direct control of content with a template driven content contribution model allowing faster changes with less overhead.
• Eliminated 99% of all broken links, orphaned files, and other errors by implementing a 24/7 enterprise website monitoring solution.
• Maximized Marketing ROI with a comprehensive advertising solution serving all promotions via Ad Server with targeting based on content preference, relevance, and user location within the site, providing customer tracking, behavioral data, and analytics.

Manager - Web Development

Confidential

Responsibilities:

• Supported the company merger and new corporate launch by conducting a massive rebranding effort, site redesign, re-engineered information architecture, and colossal cross-company product library integration. Streamlined and simplified navigation processes, eliminated bottlenecks, optimized marketing campaigns and increased conversions through analysis of analytics and in-depth reporting.
• Improved customer satisfaction and loyalty through creation and application of a content relevant brand strategy, converting thousands of pages to unified corporate standards, and creating consistency across all Web and application touch points.

Web Project Manager

Confidential

Responsibilities:

• Honored with the 1998 Information Services President’s Award in recognition of “Outstanding Achievement in Teamwork”.