Regional Sales Director Resume
PROFILE
- Top-notch, seasoned sales professional/manager, with more than 10 years of experience.
- Very driven and strategic in her approach to consultative selling, she knows how to drive the top line and become an asset to any organization. Worked remotely for 10+ years.
EXPERIENCE
Confidential Los Angeles, CA
Regional Sales Director (contract role) Feb 2012-Present
- Represent Confidential, a pioneer and leader in rich media and emerging advertising technologies, working closely with Fortune 500 marketers, ad agencies and top publishers to develop and execute innovative rich media ad formats which are designed based on campaign goals and objectives.
Confidential Los Angeles, CA
West Coast Sales Director (Company closed May 31, 2012) April 2011-Jan 2012
- Drive West Coast digital ad sales for Confidential- a top 50 social networking/gaming destination with one of the highest female audience weightings on the web. Own revenue targets across all West Coast related categories, developing relationships and generating business with Fortune 500 advertisers and agencies.
- Craft multi-faceted proposals/RFP’S that bring together product integration that include-sponsorships/site takeovers, banner ads, video, e-newsletters and deal of the day programs that offer advanced targeting to meet the client’s strategic objectives.
- Regularly contact, prospect for and develop new business accounts, identifying new revenue opportunities based on industry best-practices, competitor efforts and client needs. Serve as point person for strategic accounts, and grow long-term client relationships with our partners.
- Communicate and manage sales pipeline/strategies, meeting quarterly and annual revenue targets.
- Represent Winster at trade shows, events & conventions. Extensive travel throughout the region.
Confidential Los Angeles, CA
Senior Advertising Manager July 2007-April 2011
- Sell integrated advertising programs (print/digital/mobile), serving the tourism & meeting/event industry, promoting cities and destinations.
- Manage relationships with city partners, top brands and agencies. Continually service the members of each city bureau, building a strong client base of resorts/hotels/spas, attractions, transportation, meeting/event venues, financial institutions, entertainment/studios, restaurants, tours, retailers, and more.
- Manage territory pipeline with target quotas in mind, strategically focused on both new business and established relationships.
- Proactive in seeking feedback and consulting with clients on their current marketing needs, target audiences and industry trends unique to the region.
- Extensive travel meeting with clients as follow up to the proposal and RFP process, and as needed for conventions/events and training in the Denver corporate office.
Confidential Los Angeles, CA
West Coast Advertising Manager Jan 2005-Jan 2007
- Launched and managed an ad sales program (print/digital) for West Coast social service publication, from infancy & complete start-up. Sales increases of more than 150-200%.
- Sold to the senior living industry, healthcare, homecare, hospice, hospitals, skilled nursing facilities, drug treatment centers, eating disorder clinics, colleges/universities and counseling/mental health facilities.
- Generated and secured new advertising business and profitable sales, account management and cultivation, and assisted with marketing promotion.
Confidential Los Angeles, CA
West Coast Sales Director Jan 2001-January 2005
- Managed West Coast sales (print/digital) for a publication specializing in Senior Living & Healthcare distributed in 23 markets. Responsible for prospecting new accounts and building a territory while maintaining existing clients and growing the entire marketplace. Sold to hospitals, pharmaceutical companies, senior living developments, and homecare/hospice.
Confidential Woodland Hills, CA
Advertising Acct. Mgr. Oct 1999-January 2001
- Managed/sold ad space for the Real Estate section of established Los Angeles newspaper.
- Maintained all advertising accounts, generated sales leads by prospecting and cold calling; penetrated existing database for growth opportunities; maintain accurate & thorough customer contact records; in-person & telephone sales presentations; customized price quotations based on user’s needs.
Confidential Los Angeles, CA
VP/ Sales & Marketing Feb 1992- Jan 1999
- Managed sales team and marketing for a Los Angeles based transportation company.
- Identified and qualified current and potential customers, classifying those customers (prospect, target or service accounts), and converted target accounts to service status while maintaining existing accounts.
Confidential Los Angeles, CA
Acct. Exec. Jan 1990- Feb 1992
- Selling and management of ad space and clients for a national publication, Mobile Office magazine. Other titles included, Car & Audio Electronics and Audio Video Interiors.
- Proactive daily phone work and proposal preparation follow up to reach and serve the needs of new and ongoing advertisers.
EDUCATION
Music Education/Vocal Performance
SKILLS
General Applications: MS Office; MAC OS, Powerpoint, Excel.
Software: Goldmine, Salesforce, ACT.
Awards: Numerous sales awards.