SUMMARY:

• Marketing, sales, partner management expert with 17+ years’ expertise in end to end SFDC and ORCL CRM deployments.
• Worked on large marketing automation, sales compensation, CPQ, customer and product post - merger integration, and channel reporting projects for large Global organizations.
• Strong understanding of overall process flows, business architecture, and system capability.
• Demonstrated complex project management skills, and senior stakeholder management in highly matrixed organizations.
• Convey business challenges, IT design, time and capacity constraints to deliver optimized solutions.

EXPERIENCE:

Accenture, San Francisco, CA

Cloud Consultant

Responsibilities:

• Solution Architect leading Sales Incentive Compensation deployment at major semiconductor client, building compensation models, identifying required integrations with complex payment calculations. The project is to be deployed to 36 countries around the world.
• Solution Architect leading Workforce Compensation deployment at major semiconductor client, building plans for covering the annual review, ad-hoc bonus, ESPP, profit sharing.
• Led the post-merger integration of CPQ platform for a major networking company by modelling the system to accommodate complex support configuration rules.
• Solution Architect for Customer and product Master Data Management driving the post-Merger integration of an S&P 500 company. Lead the design of the conversion programs into Siebel, and SFDC from Oracle E-business suite. Lead the delivery of the project working with multiple system integrators who owned the technical aspects.
• Led global workshop’s to gather requirement for customer data management from partner management, regional teams, sales operations, customer service and order management teams.
• Designed customer and item specific to capture the requirements for service teams to support data conversion from Tesseract, Clarify to support install base, case management and repair management portal.
• Led the team defining data quality rules using Informatica Cloud MDM(C360) and Oracle EDQ for customer MDM.
• Delivered proposal for major communication client to enable move from the existing on premise sales system to a SFDC solution. The proposal included working on mapping the requirements to the best fit features of the CRM system, and developing resource planning and financials for the project.

Confidential, Redwood Shores, CA

BI IT Principal Consultant

Responsibilities:

• Lead the development and deployment of marketing analytics for Oracle Marketing. Analysis supported includes executive reporting on Global pipeline trends for various campaigns, ad-hoc analysis of campaign parameters including lead performance, budget vs. actual spending evaluation, and email campaign reporting.
• Developed adhoc dashboards for executive reporting. Created reports for QB, YOY, and YTD for marketing responses, campaign attribution and campaign ROI analysis.
• Worked with marketing analytics team to develop marketing influence analysis to drive conversation between Sales and Marketing on revenue recognition.
• Responsible for developing analysis to drive opportunity stage analysis and how targeting campaigning would drive the reduction of cycle time.
• Subject matter expert on marketing segmentation deployed on Global Customer Warehouse. Analytics enables segmentation of 120 million contacts on parameters from CRM system like campaign response, campaign member, opportunity, and from non-CRM data like Installbase and service request.
• Lead the requirement analysis, design, development, testing and deployment for multiple reporting projects.
• Deployed Fusion CRM internally for Oracle Marketing team. Identified and highlighted implications for marketing with CRM system changes. Constantly demonstrated the ability to turn business requirements into tangible product and implementation outcomes.
• Responsible for root cause analysis issues across business process, data, or code and drive relevant resolution working with globally distributed IT, engineering, and business teams.
• Delivered Partner Management reporting that would help business get a consolidated view of a Partner enrollments, programs and agreements.
• Managed and delivered reporting for Eloqua Marketing and Customer Experience teams on OBIEE migrating there reporting from DOMO and SFDC reporting.
• Delivered Leaderboard dashboards for Oracle Direct sales teams to track performance of the team, gamification dashboards.
• Deployed reporting for Oracle sales representatives on Oracle Sales Cloud for forecasting, lead management, opportunity management and customer management.
• Coordinated the testing for migrating CRM ETL from Informatica ETL to Oracle Data integrator working with teams across multiple geographies and business lines.

Confidential, Redwood Shores, CA

Principal Quality Assurance Engineer

Responsibilities:

• Responsible for testing of marketing analytics in the OBIEE analytics engine. This included testing of data loads from various versions of Siebel to the data warehouse.
• Developed and managed integration test plans based on product marketing requirements and documentation. Contributed to Siebel Analytics Version 7.9 and other sub releases both as individual contributor and as a team lead.

Confidential, San Mateo, CA

Quality Assurance Engineer

Responsibilities:

• Developed comprehensive test plans for Siebel Marketing and Real Time Decision (RTD) application’s from Confidential ’s to validate design requirements are met in product.
• Areas covered for marketing included Campaign management, segment/target list creation, email marketing, marketing resource management, and list management.
• Worked on product design, and testing of various Siebel server components for Siebel 6x and 7x was part of the team testing the Siebel EAI, Siebel workflow, and Siebel connectors with SAP and Siebel Web services.