We provide IT Staff Augmentation Services!

Digital Analytics Consultant Resume

Manchester, CT


  • Over 6+ years of professional work time experience in IT industry in the field of Web Analytics with an expertise in handling projects and working on design, development and implementation.
  • Experience with web analytic tools like Adobe Site Catalyst, Omniture and Google Analytics to analyze and report on customer behavior on business requirements.
  • Real worktime experience with Tag management systems like google tag manager, Adobe Dynamic Tag Manager, Tealium.
  • Experience working external vendors, agencies for data collection, reporting and tracking campaigns.
  • Onsite experience A/B testing and multivariate testing with tools like Adobe Test & Target, Optimizely Experience on web diagnostic tools like Charles proxy, fiddler and Ghostery.
  • Experience with HTML, JavaScript, JQuery and SQL.
  • Provide guidance to develop tagging framework and work with technical team to ensure accurate and comprehensive Web analytics implementation and successful deployment of new solutions.


Confidential, Manchester, CT

Digital Analytics Consultant


  • Experience with HTML, JavaScript, jQuery.
  • Experience working with tag management platforms primarily Adobe Dynamic Tag Management, Google Tag Manager, and Tealium.
  • Experience with web analytic tools like Adobe Site Catalyst or Omniture and Google Analytics to analyze and report on customer behavior based on business requirement
  • Create and generate daily, weekly and monthly dashboards for business
  • Design customized solutions and technical tag implementation strategies, Validate and debug implementation and follow through on issues until resolved.
  • Experience with Data Visualization Tools like Tableau.
  • Performing multi - channel analysis by integrating and analyzing large operational, transactional, marketing, web, email, mobile, tablet, and research data to create a customer centric view of data to drive customer acquisition and retention strategies.
  • Design and implement Omniture site catalyst JavaScript tags, defining VISTA rules, Segmentation, Processing Rules.
  • Oversee the design and delivery of reports and insights that analyze success in areas like campaign effectiveness, and funnel performance.
  • Utilize data insights to inform the development of A/B and multivariate tests (including developing hypothesis, influencing creative, identifying success metrics and analysis) that drive improvement of key web site and customer metrics.
  • Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices.
  • Used Adobe Dynamic Tag Management (DTM) and integration of AEM with Adobe Analytics and Adobe Target.
  • Analyze web traffic and site behavior using Omniture for customer and business insights to support business decisions or business growth (sales, traffic and conversion).

Environment: Google Analytics, Adobe/Omniture, Clicktale, DTM, AEM, Tag Management tools, MySQL, HTML5, Tealium, Java Script

Confidential, Leesburg, VA

Web Analytics Consultant


  • To design and implement google analytics and intelligent offer on the new website created.
  • Design and develop tagging structures, custom analytic tags and parameters, and reports to support business requirements, including conversions, recommendations.
  • Auditing Weekly/Monthly Dashboards and Analytical reports with possible insights.
  • Designed and developed Analytics project reports based on Dimensions, Metrics and Channels.
  • Handled tag implementation for Adobe Marketing Suite and Google Analytics using Tag Management (GTM, DTM) across web, mobile, and offline properties.
  • Involved in creating excel tables, statistical charts, graphs to present data in informative using Tableau.
  • Improved segmentation tracking, implemented behavioral retargeting, and curated circulation of email campaigns.
  • Managed marketing reporting, data modeling, and analysis using Excel, CMS, and Omniture tools for consolidated report generation

Environment: Google Analytics, GTM, SQL, Oracle, Google Optimize, JavaScript, HTML, CSSJQuery.




  • Developed a Web data analysis based on business priorities in deploying cookie tracking activities and Maintains data query and reporting tools.
  • Design and develop tagging structures, custom analytic tags and parameters, and reports to support business requirements, including conversions, recommendations.
  • Managed implementation, tagging, and QA Google Analytics.
  • Both documentation and suggestion for the existing process and presentations for improving those processes.
  • Create digital dashboards and performance summary reports for various business units and management.
  • Pursue data quality, troubleshoot data validation, and bring issues to resolution.
  • Developed various A/B and Multivariate tests for analyzing customer web interactions.
  • Involved in creating excel tables, statistical charts, graphs to present data in informative using Tableau.
  • Debug and resolve technology integration problems.
  • Perform Data Integrity Process by importing data from database and comparing with Google Analytics data.

Environment: Google Analytics, Omniture Site Catalyst, MySQL, Oracle, JavaScript, HTML


Web Developer


  • Working with other developers and designers to develop the website and applications
  • Worked closely with project managers to understand and implement requirements
  • Understands basic relational database concepts.
  • Solved and generated tickets for the development team.
  • Performed Client-side validations using JavaScript.
  • Responsible for Design and development of Web pages using HTML, CSS including Ajax controls and XML.
  • Maintaining continuity throughout all website both technically and creatively Providing aftercare support for clients on assessing the performance of their sites.
  • Implemented applications in JavaScript, and MySQL.
  • Tested/De-bugged web browser using Firebug.
  • Managing and implementing all code changes via SVN. Deploying builds across development, staging.
  • Collaborate with testing support team to ensure full understanding of change and full complement of testing is performed.
  • Responsible for maintaining Business Requirements Documents and Functional Specifications in-line with requirements.

Environment: JavaScript, jQuery, My SQL, PHP, HTML, CSS, AJAX, Apache, Windows.


Analytics Tools: Adobe Analytics, Omniture Sitecatalyst, Discover, Adobe Ad Hoc, Adobe Digital Marketing Suite, Google Analytics, Webtrends

Programming Languages: HTML, CSS, Java Script, T-SQL, PL/SQL, UNIX Scripting.

Tag Management Tools : Adobe Dynamic Tag Manager, Google Tag Manager, Omniture (Site Catalyst, Discover, Insight), Tableau.

Tagging Test Tools : Charles Proxy, Fiddler, Ghostery, WASP, and Firebug.

Project Methodologies: Agile, Scrum, Kanban, Waterfall, RUP

Project Management tools : JIRA, ASANA,

Databases: MS Access, Db2, SQL Server, Sybase, Oracle

Hire Now