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Digital Analytics Consultant Resume

Manchester, CT

SUMMARY:

  • Over 6+ years of professional work time experience in IT industry in the field of Web Analytics with an expertise in handling projects and working on design, development and implementation.
  • Experience with web analytic tools like Adobe Site Catalyst, Omniture and Google Analytics to analyze and report on customer behavior on business requirements.
  • Real worktime experience with Tag management systems like google tag manager, Adobe Dynamic Tag Manager, Tealium.
  • Experience working external vendors, agencies for data collection, reporting and tracking campaigns.
  • Onsite experience A/B testing and multivariate testing with tools like Adobe Test & Target, Optimizely Experience on web diagnostic tools like Charles proxy, fiddler and Ghostery.
  • Experience with HTML, JavaScript, JQuery and SQL.
  • Provide guidance to develop tagging framework and work with technical team to ensure accurate and comprehensive Web analytics implementation and successful deployment of new solutions.

PROFESSIONAL EXPERIENCE:

Confidential, Manchester, CT

Digital Analytics Consultant

Responsibilities:

  • Experience with HTML, JavaScript, jQuery.
  • Experience working with tag management platforms primarily Adobe Dynamic Tag Management, Google Tag Manager, and Tealium.
  • Experience with web analytic tools like Adobe Site Catalyst or Omniture and Google Analytics to analyze and report on customer behavior based on business requirement
  • Create and generate daily, weekly and monthly dashboards for business
  • Design customized solutions and technical tag implementation strategies, Validate and debug implementation and follow through on issues until resolved.
  • Experience with Data Visualization Tools like Tableau.
  • Performing multi - channel analysis by integrating and analyzing large operational, transactional, marketing, web, email, mobile, tablet, and research data to create a customer centric view of data to drive customer acquisition and retention strategies.
  • Design and implement Omniture site catalyst JavaScript tags, defining VISTA rules, Segmentation, Processing Rules.
  • Oversee the design and delivery of reports and insights that analyze success in areas like campaign effectiveness, and funnel performance.
  • Utilize data insights to inform the development of A/B and multivariate tests (including developing hypothesis, influencing creative, identifying success metrics and analysis) that drive improvement of key web site and customer metrics.
  • Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices.
  • Used Adobe Dynamic Tag Management (DTM) and integration of AEM with Adobe Analytics and Adobe Target.
  • Analyze web traffic and site behavior using Omniture for customer and business insights to support business decisions or business growth (sales, traffic and conversion).

Environment: Google Analytics, Adobe/Omniture, Clicktale, DTM, AEM, Tag Management tools, MySQL, HTML5, Tealium, Java Script

Confidential, Leesburg, VA

Web Analytics Consultant

Responsibilities:

  • To design and implement google analytics and intelligent offer on the new website created.
  • Design and develop tagging structures, custom analytic tags and parameters, and reports to support business requirements, including conversions, recommendations.
  • Auditing Weekly/Monthly Dashboards and Analytical reports with possible insights.
  • Designed and developed Analytics project reports based on Dimensions, Metrics and Channels.
  • Handled tag implementation for Adobe Marketing Suite and Google Analytics using Tag Management (GTM, DTM) across web, mobile, and offline properties.
  • Involved in creating excel tables, statistical charts, graphs to present data in informative using Tableau.
  • Improved segmentation tracking, implemented behavioral retargeting, and curated circulation of email campaigns.
  • Managed marketing reporting, data modeling, and analysis using Excel, CMS, and Omniture tools for consolidated report generation

Environment: Google Analytics, GTM, SQL, Oracle, Google Optimize, JavaScript, HTML, CSSJQuery.

Confidential

Web-Analyst

Responsibilities:

  • Developed a Web data analysis based on business priorities in deploying cookie tracking activities and Maintains data query and reporting tools.
  • Design and develop tagging structures, custom analytic tags and parameters, and reports to support business requirements, including conversions, recommendations.
  • Managed implementation, tagging, and QA Google Analytics.
  • Both documentation and suggestion for the existing process and presentations for improving those processes.
  • Create digital dashboards and performance summary reports for various business units and management.
  • Pursue data quality, troubleshoot data validation, and bring issues to resolution.
  • Developed various A/B and Multivariate tests for analyzing customer web interactions.
  • Involved in creating excel tables, statistical charts, graphs to present data in informative using Tableau.
  • Debug and resolve technology integration problems.
  • Perform Data Integrity Process by importing data from database and comparing with Google Analytics data.

Environment: Google Analytics, Omniture Site Catalyst, MySQL, Oracle, JavaScript, HTML

Confidential

Web Developer

Responsibilities:

  • Working with other developers and designers to develop the website and applications
  • Worked closely with project managers to understand and implement requirements
  • Understands basic relational database concepts.
  • Solved and generated tickets for the development team.
  • Performed Client-side validations using JavaScript.
  • Responsible for Design and development of Web pages using HTML, CSS including Ajax controls and XML.
  • Maintaining continuity throughout all website both technically and creatively Providing aftercare support for clients on assessing the performance of their sites.
  • Implemented applications in JavaScript, and MySQL.
  • Tested/De-bugged web browser using Firebug.
  • Managing and implementing all code changes via SVN. Deploying builds across development, staging.
  • Collaborate with testing support team to ensure full understanding of change and full complement of testing is performed.
  • Responsible for maintaining Business Requirements Documents and Functional Specifications in-line with requirements.

Environment: JavaScript, jQuery, My SQL, PHP, HTML, CSS, AJAX, Apache, Windows.

TECHNICAL SKILLS

Analytics Tools: Adobe Analytics, Omniture Sitecatalyst, Discover, Adobe Ad Hoc, Adobe Digital Marketing Suite, Google Analytics, Webtrends

Programming Languages: HTML, CSS, Java Script, T-SQL, PL/SQL, UNIX Scripting.

Tag Management Tools : Adobe Dynamic Tag Manager, Google Tag Manager, Omniture (Site Catalyst, Discover, Insight), Tableau.

Tagging Test Tools : Charles Proxy, Fiddler, Ghostery, WASP, and Firebug.

Project Methodologies: Agile, Scrum, Kanban, Waterfall, RUP

Project Management tools : JIRA, ASANA,

Databases: MS Access, Db2, SQL Server, Sybase, Oracle

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