SUMMARY:

• A Scrum Master/ Confidential Consultant with 7+ years of experience in business analysis, planning and execution of Confidential, digital analytics (google analytics, adobe sitecatalyst), digital transformation projects across desktop, mobile and tablet environments.
• Demonstrated work experience in several digital advertising platforms, web analytics tools, ad serving platforms, tag management platforms, software applications, programming languages, CRMs, mobile, apps and web solutions.
• Proven ability in handling large scale digital projects complying with industry best practices and benchmarks for major clients in various industrial sectors on global scale for driving ROI, brand engagement & demand generation.
• Proficient in measurement, collection, analysis, visualization and reporting of digital data for analytics dashboards, success metrics, KPIs, segmentation and profiling.
• Thorough commercial awareness, exceptional negotiation, good cross - cultural communication skills and lead-time management capability.

EXPERTISE AREA:

• Retargeting
• Google Analytics
• Bing Ads
• App Analytics
• Mobile Marketing
• Power BI/ Tableau
• HTML/CSS/Javascript
• Marketo
• Web Architecture
• SEO/SEM/PPC/SMM
• Web Analytics
• Google Adwords
• IOS/Android App Installs
• Wordrpress/Joomla/Drupal
• A/B Testing/ MV Testing
• AMP
• Swiftsearch/ Solosegment
• Dashboarding
• Confidential Strategy
• Email Marketing
• Adobe Analytics
• Website Strategy & Design
• Google Tag Manager/DTM
• CMS
• Firebase
• Crazyegg/ VWO
• Tag Management Solutions

JOB RELATED SKILLS:

Google AdWords, Google Analytics Premium, Adobe Sitecatalyst, Bing Ads, Pay Per Click, Display Media Ads, Display Remarketing, RLSA, SMM - Facebook Business Manager, LinkedIn Ads, LP Testing (A/B, MVT), Market Research, Google Tag Manager, Tagcommander, Tealium, Adobe Dynamic Tag Manager (DTM), DoubleClick Search (DS), DoubleClick Bid Manager (DBM), Google AdWords Editor, Bing Ads Editor, Keyword Planner, Display Planner, Übersuggest, Google In-Page Analytics, Crazyegg, Visual Website Optimizer, Marketo, Solosegment, Swiftsearch, Power BI, SEO MOZ, Screaming Frog,Tableau, GTmetrix, Global Market Finder, Page Speed Insights, Google trends, Consumer barometer, GA checker, MS Word, MS Excel ( Vlook up, Hlook up, Pivot Tables, Subtotals etc.), PowerPoint & Outlook, GT Metrics, Wordpress, Joomla, Drupal, CMS, PHP, .Net, JAVA, J2EE, HTML5, JavaScript, Servlets, JSP, Struts, Webservices, Ajax, Soap UI, JSON, JQuery, Groovy, MVC struts, spring, and Hibernate. Application Servers - Jboss 5, IBM Websphere Application server 7.x/8.x, Weblogic, Tomcat 5x. Software Eclipse (My Eclipse), IBM RAD, Rational Rose, Visual paradigm, Toad, DB2 UI, putty, fileZilla, ubuild. Database- Oracle 10g, Microsoft SQL Server, MySQL, MS Access

PROFESSIONAL EXPERIENCE:

Adobe Consultant

Confidential

Responsibilities:

• Lead all Adobe DTM technology-related activities in tagging of digital assets for: Web Analytics, A/B Testing and Personalization programs.
• Tag implementation and QA process, including tagging requirements development/oversight of SAINT classification files, tag management across partners (website, digital media, CRM, or other),
• DTM implementation, partnership with concerned teams to identify and resolve technical errors that inhibit appropriate data capture.
• Add and manage 3rd Party tags, JavaScript and other artifacts within web pages to enable tracking through Adobe Dynamic Tag Manager.
• Partner with cross-functional teams (eg. Internal: Brand Analytics, Project Managers; External: Digital Measurement Agency, Technology Consultants, etc) to assess technology feasibility to execute marketing tests and personalized experiences, as well as develop analytic dashboards and automated reports.
• Proactively identify ways to maximize the use of our technologies and improve efficiency of our processes and outputs.
• Leading all Tag Management, Tag Auditing of Adobe DTM platform for driving Web Analytics, A/B Testing and Personalization tools such as Adobe Analytics and Adobe Experience Manager and Adobe Audience Manager.
• Proven experience with companies, agencies and/or client-side using digital analytics tools, developing tagging requirements, analyzing data for data quality issues, developing dashboards, building automated reports, cross-partner QA both pre- and post-launch, ensuring accurate data flow into Adobe Analytics, Analytics Premium and AEM.
• Expert knowledge of Adobe Analytics Premium and AEM products; strong understanding of how to create reports, implement tags through DTM, and to test and debug tags manually and/or by using tools such as, Observepoint.
• Success in conducting “forensic” analysis, including data accuracy reviews and collaboration with cross-functional teams, to quickly identify and resolve data-quality issues.
• Proficiency in developing custom reports, building and managing advanced segments, configuring digital analytics platforms, and providing interpretation and presentation of technology-related findings.
• Aptitude for numerical data with strong quantitative analysis skills, ability to quickly identify and solve data quality-related problems in a fast-paced environment.
• Assist in planning of A/B and Multivariate tests from a technology feasibility standpoint.
• Experience with social media measurement tools (,Netbase, Brandwatch, Sprinklr, etc.) and SEO/SEM techniques a plus.
• Stay current with issues and trends in online marketing, with an emphasis on Testing, Personalization and Analytics especially for mobile and emerging technologies.
• Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams.
• Establish standards and guidelines for effective use of the Adobe solutions, their integration within the Adobe platform, and integration with other core Confidential systems.
• Effectively work with business leaders across Sales, Marketing, Customer Experience, Finance, Marketing Analytics and to drive for results.
• Responsible for compliance with applicable Confidential Policies and procedures.

Web Consultant

Confidential

Responsibilities:

• Conducting large scale audits on existing digital architecture and setup of Google Search Console, Google Analytics, Google Tag Manager, Marketo, multiple 3rd Party tags as Crazyegg, Linkedin Insights, Swiftsearch etc and web analytics implementations for restructure, compliance and to identify areas of improvement.
• Google Tag Manager container audits for tag validations, trigger configurations and data capture.
• Responsible for design, architecture and setup of new solution design and tag management implementation for the complete range of web assets.
• Defining digital analytics strategy, designing, prototyping and developing analytics requirements, testing and implementing digital solutions as per the business demands.
• End-to-end management of business requirement mapping, scoping and tag implementations.
• Tag setup, container deployment, trigger configuration for data collection and quality across Web, Mobile, Tablet & App platforms using GTM.
• Key partner in digital transformation change management & digital adtech platfoms evaluation.
• Own global digital analytics framework, data quality compliance and governance for UL.
• Responsible for QA, testing, troubleshooting, javascript tag debugging and fixing tracking issues of all web analytics .js pixels and digital tags using tools like Charles, Ghostery & Dev Tools.
• Configuration & Setup of Google Analytics accounts, properties & reporting views and their filters.
• Creating and setting up of goals, funnels, custom reports, ad-hoc analysis and dashboard development based on business requirements.
• Integrating tag management solutions and web analytics platforms with web optimization software as Crazy Egg, VWO, Clicktale to define A|B testing and Multivariate testing (MVT) scenarios and success metrics.
• Integrating web analytics tools and tag management solutions with marketing automation platforms like Marketo, Salesforce, Pardot, Hubspot etc
• Provide insights to improve UL’s digital landscape and digital analytics implementation processes.
• Managing relationships with external vendors and 3rd Party Agencies for digital landscaping.
• Provide consultation on the best practices, setup, design, implementation, integrations, operations and management of SEO, SEM, Email, Display advertising, Retargeting and Social media marketing.
• Digital campaign creation & management, creating audience profiles, landing page optimization and email template ideation.
• Using digital analytics methodologies and web analytics solutions for optimization, evaluating campaign performance, user segmentation, consumer insights, marketing analytics, media budgeting and marketing influenced revenue.

Consultant/Developer

Confidential

Responsibilities:

• Plan and execute all Web, SEO/SEM, Marketing Database, Mobile & E-mail, Social media and Digital Display advertising campaigns- Build Digital Brand Equity.
• Design, build and maintain social media presence including developing new and innovative channels to reach out to both existing and emerging consumer segments.
• Measure, report performance of Confidential campaigns & assess against goals (ROI & KPIs)
• Google Analytics Premium, Adobe Sitecatalyst, Google Tag Manager, Tealium, Adobe Dynamic Tag Management (DTM) - Technical consultation for implementation, measurement & reporting.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies in the digital space as to Plan, Execute, & Measure experiments & conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Evaluate emerging technologies and provide Digital Thought Leadership and perspective.
• Driving App installs & App engagements on android, ios & windows OS through Google & FB.
• Creating remarketing audience lists for RLSA and Remarketing campaigns on Google & FB.
• Providing technical consultation for creating, operating and managing an effective transactional website with secure customer journey and payment gateways.
• Setting up and operating Google Merchant Centre for shopping ads on Google search.
• Overseeing development, maintenance & sustenance of website on Mobile, desktop & Tab using development tools as HTML, Javascript, GWT, AJAX, CSS, XML, JSON, PHP, OOO & MySQL.
• Managing digital projects on core underlying technologies- TCP/IP, DNS, HTTP, HTTPS, TLS/SSL, server software packages as MySQL, PostgreSQL, Redis, Memcached, Beanstalkd, Apache, Nginx).
• Landing Page optimisation for CCD: A/B, Split Testing & Multivariate Testing.
• Preparing daily reports, ad hoc reports and presentations based on business needs.
• Building and sharing digital advertising technology documentation, expertise & best practices.
• Business Analysis using quantitative and qualitative analytical skills and tools for data preparation, including sampling, data pulling, aggregation, and other data preparation treatments.
• Implement a data-driven & analytical approach for delivering business goals for clients.
• Set up processes for reducing errors in the execution of ad campaigns & other processes.

Group Head - Digital Operations & Analytics

Confidential

Responsibilities:

• Strategizing, implementing and optimising demand generation, acquisition, ROI and growth marketing campaigns in paid search using Google Adwords & DoubleClick Search (DS).
• Conceptualizing and launching display/banner, Trueview video ads for brand engagement campaigns on GDN and Youtube using Google Adwords.
• Programmatic buying on ad networks and ad exchanges via DoubleClick Bid Manager (DSP).
• Managing Google Analytics Premium, Adobe Sitecatalyst including setup, tracking, measurement, collection and reporting of digital data.
• Managing Tag manager- setup, firing marketing tags & tracking pixels (.js) through ‘Google Tag Manager, ‎TagCommander, Tealium, Adobe Dynamic Tag manager (DTM).
• Collection, dashboarding & reporting of data using Adobe Sitecatalyst.
• Implementing and monitoring paid social media strategy on FB &Linkedin.
• Owning traffic acquisition through SEM, SEO, Display & Paid Social.
• Developing and increasing the reach of global IOT campaigns through multi-channel and cross device marketing.
• Driving App installs and App engagements on android, ios & windows OS through universal app campaigns and FB app campaigns.
• Creating remarketing audience lists for RLSA and Remarketing campaigns on Google & FB.
• Providing technical consultation for creating, operating and managing an effective transactional website with secure customer journey and payment gateways.
• Setting up and operating Google Merchant Centre for shopping ads on Google search.
• Overseeing development, maintenance and sustenance of website on Mobile, desktop & Tab using development tools as HTML, Javascript, GWT, AJAX, CSS, XML, JSON, PHP, OOO & MySQL.
• Managing digital projects on core underlying technologies- TCP/IP, DNS, HTTP, HTTPS, TLS/SSL, server software packages as MySQL, PostgreSQL, Redis, Memcached, Beanstalkd, Apache, Nginx).
• Landing Page optimisation for CCD: A/B, Split Testing & Multivariate Testing.
• Preparing daily reports, ad hoc reports and presentations based on business needs.
• Building and sharing digital advertising technology documentation, expertise & best practices.

Assistant Manager

Confidential

Responsibilities:

• Manage, monitor, execute and evaluate all web projects, SEO/SEM, social media SMM/SMO, Video and display advertising campaigns on major platforms as Google Adwords, & DoubleClick Search (DS) Bing Search, Facebook Business Manager & Youtube.
• Managing Google Analytics Premium & Adobe Sitecatalyst including setup, tracking, measurement, collection and reporting of digital data for the company.
• Overseeing the development, maintenance and sustenance of the website on Mobile, desktop & Tab using development tools as HTML, Javascript, GWT, AJAX, CSS, XML, JSON, PHP, OOO, and MySQL.
• Managing Tag manager- setup, firing marketing tags & tracking pixels (.js) through ‘TagCommander’.
• Working on UX, UI, website design, landing pages, user navigation and bread crumbs.
• Measure and report performance of all Confidential campaigns, and assess against goals (ROI and KPIs),
• Managing digital projects on core underlying technologies- Operating systems, TCP/IP, DNS, HTTP, HTTPS, TLS/SSL, server software packages as MySQL, PostgreSQL, Redis, Memcached, Beanstalkd, Apache, Nginx).
• Landing Page optimisation for CCD: A/B, Split Testing & Multivariate Testing.
• B2C Lead Generation, prepare campaign calendar and tap new avenues for product marketing.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Day to day management & collaboration agencies with IT, compliance & underwriting teams to manage the digital projects.
• Creating & managing end-to-end customer journey and user flow sales funnels in Google Analytics.
• Affinity analysis, Audience profiling, user segmentation, Pre & Post Campaign Analysis.
• Trend & sentiment analysis - baseline vs Campaign, month on month.
• Evaluating emerging technologies as to implement them in the function for increasing the efficiency.
• Preparing BSS & co-ordinate UAT including gathering resources and developing test plans.
• Preparing daily reports, ad hoc reports and presentations based on business needs.
• Overseeing the STP from lead generation to payment via a payment gateway.
• Business Analysis using quantitative and qualitative analytical skills and tools for data preparation, including sampling, data pulling, aggregation, and other data preparation treatments.

Technical Lead

Confidential

Responsibilities:

• Digital integration using digital web tools: Google Webmaster, AdWords, Google Analytics, FB etc.
• Overseeing the development, maintenance and sustenance of the website on Mobile, desktop & Tab using development tools as. HTML, Javascript, AJAX, CSS, XML, JSON, PHP, OOO, and MySQL.
• Landing Page optimisation for CCD: A/B, Split Testing & Multivariate Testing.
• Working on UX, UI, website design, landing pages, user navigation and bread crumbs.
• Managing digital projects on core technologies- Operating systems, TCP/IP, DNS, HTTP, TLS/SSL, server software packages as MySQL, PostgreSQL, Redis, Memcached, Beanstalkd, Apache, Nginx).
• Collecting, measuring business data from group companies and providing data insights.
• Monitoring the Webmaster and Web Content Management systems (wordpress, drupal & joomla).
• Analysing the link architecture and navigation issues of the group websites.
• Website Optimization for branding, UI/UX and organic listings: Meta tags, Load Time, Pro jpegs.
• Administering iOS, android app development & researching on big data and hadoop technologies.
• Leading the developers for XML Sitemaps, Robots.Txt and designers for a RWD model.
• Implementing RACI matrix for timely delivery of website mock-ups and wireframe models.
• Preparing ad hoc reports and presentations based on business needs.
• Business Analysis using quantitative and qualitative analytical skills and tools for data preparation, including sampling, data pulling, aggregation, and other data preparation treatments.

PPC Executive

Confidential

Responsibilities:

• Branding and B2C Lead Generation through Google Adwords for Search Ads, GDN, Bing Ads, Social Media - Facebook Ads, YouTube Ads & LinkedIn Ads, Display Remarketing & RLSA.
• Cross functional coordination with Technology Managers, Web Designers, RTC and Sales
• Teams as to design implement and manage the Confidential strategy.
• Creating and managing banner ad Campaigns and Remarketing campaigns on Google Display Network (GDN) & RLSA campaigns (Remarketing List for Search Ads).
• Analysing the lead quality and transactions by extracting data for Microsoft Dynamics CRM.
• Overseeing the development, maintenance and sustenance of the website on Mobile, desktop & Tab using development tools as. HTML, Javascript, AJAX, CSS, XML, JSON, PHP, OOO, and MySQL.
• Landing Page optimisation for CCD: A/B, Split Testing & Multivariate Testing.
• Working on UX, UI, website design, landing pages, user navigation and bread crumbs.
• Managing digital project on core underlying technologies- Operating systems, TCP/IP, DNS, HTTP, TLS/SSL, server software packages as MySQL, PostgreSQL, Redis, Memcached, Beanstalkd, Apache, Nginx)
• Google Tag Management for effective tracking of goals, conversions and remarketing lists.
• Keyword research and update for increasing the Search Impression Share.
• Competitor Analysis through Auction Insights, Market Research Techniques.
• Creating Dashboards & Reports on Google Analytics.
• Suggesting Meta Tags: Meta Content & Meta Keywords on Landing Pages.
• Business Analysis using quantitative and qualitative analytical skills and tools for data preparation, including sampling, data pulling, aggregation, and other data preparation treatments.

SEM Executive

Confidential

Responsibilities:

• Managing large budgets & Real- Time PPC bid management.
• Account management and optimization of campaigns, ad groups and keywords.
• Continual monitoring for maintaining optimal CTR and quality score.
• Account restructuring, budgeting and cost cutting by achieving low CPC and CPA.
• Surpassing the targeted voice lead count required for the sales team.
• Providing high quality leads to the sales team for increasing transaction numbers.
• Monitoring Budget, Spent, Avg. CPC and conversion rate on daily, weekly & monthly basis.
• Landing Page optimisation for CCD: A/B, Split Testing & Multivariate Testing.
• Monitoring and adjusting bids in Google and Bing for US, UK and Australian Markets.
• Researching on keyword level: checking search queries for keywords and negatives.
• Competitor Analysis through auction insights, market research techniques.
• Overseeing the development, maintenance and sustenance of the website on Mobile, desktop & Tab using development tools as. HTML, Javascript, AJAX, CSS, XML, JSON, PHP, OOO, and MySQL.
• Managing digital project on core underlying technologies- Operating systems, TCP/IP, DNS, HTTP, TLS/SSL, server software packages as MySQL, PostgreSQL, Redis, Memcached, Beanstalkd, Apache, Nginx)
• Market Analysis based on geographic and demographic statistics.
• SPOC concerning the paid search accounts for the C-level management and sales managers.
• Business Analysis using quantitative and qualitative analytical skills and tools for data preparation, including sampling, data pulling, aggregation, and other data preparation treatments.