DIRECTOR OF E-COMMERCE Resume

SUMMARY:

Sales and marketing professional with experience in wholesale, retail, e - commerce, branding, licensing and IP strategies.

PROFESSIONAL EXPERIENCE:

DIRECTOR OF E-COMMERCE

Confidential

Created E-Commerce strategy for brick and mortar wholesaler utilizing marketplaces (Amazon / Wal-Mart) and merchant fulfillment through Big Commerce.
Auditioned SaaS vendors for OMS / ERP software implementation, including Skubana, Brightpearl, and others. Additional software evaluated for marketing automation and reporting including Feedvisor and Teikametrics.
Managed entire process from end-to-end: Art Direction and creative, merchandising and replenishment, SaaS maintenance and management, and continuing marketing initiatives.
Strategic Account Direction for top “brick and mortar” accounts (TJ Maxx / Marshall’s / HomeGoods/Ross), increased category sales by over 50%, with clear net profit increases.

PRESIDENT SALES AND MARKETING

Confidential

Started an e-commerce retail company in the soft home category. Created the D. Charles® brand, and designed all brand collateral.
Employ Fulfillment by Amazon platform to directly ship product to Amazon’s distribution centers, eliminating double handling of product and leading to end-to-end savings on product costs.
Use hybrid marketing model to promote brand awareness through online advertising and marketing, as well as through Amazon’s internal PPC marketing framework.
Utilize SEO and search metrics to promote D. Charles® website as well as Amazon landing pages.
Monitor and analyze sales promotion results to determine cost effectiveness of marketing campaigns.
Evaluate the financial aspects of product development, such as budgets, expenditures, return-on-investment and profit-loss projections.
Coordinate sales activity, marketing, design, production and finance to ensure supply chain work-flow.
Use sales forecasting and strategic planning to ensure the sale and profitability for products, analyzing ongoing business environment and monitoring market characteristics and trends.
As the importer of record, responsible for handling all aspects of international shipping including Harmonized Tariffs, fulfillment of Duties and taxes as well as collaborating with customs broker/logistics team to domestically route freight.

DIRECTOR OF BUSINESS DEVELOPMENT

Confidential | Confidential

Managed all aspects of off-price business to major discount retailers including Ross Stores, Tuesday Morning and TJ Max for soft home manufacturer.
Grew annual business from 15 to 30 million dollars.
Created in-house private label brands and managed product development.
Worked closely with customer merchant teams to analyze sales performance and strategize future programs and business opportunities

DIRECTOR OF SALES AND MARKETING

Confidential

Opened new accounts and worked with major retailers, including but not limited to Sam’s Club, TJ Maxx/Marshalls/Home Goods, TARGET CORP, Bed Bath and Beyond and BIG LOTS.
Managed licensed product development for different major brands including Christopher Lowell, Esprit, Weatherproof and Portico Home and Spa.
Worked directly with overseas factories to manage production and product life-cycle management.
Established and delegated operational duties to 5 member brand development team after acquisition of Portico brand IP.

TECHNOLOGY ADVISOR

Confidential

SENIOR ACCOUNT EXECUTIVE

Confidential

Responsible for all aspects of sale of technical hosting services, equipment leasing, software and professional services.
Fortune and Tech 1000 base of clients including Scholastic, 1800flowers.com, CBSradio, About.com and Bigfoot.com.
Achieved Presidents Club all years it was offered.
Produced all sales marketing and collateral for sales team including brochures, contracts, welcome packets, etc.
Technical and sales training in multiple disciplines: consultative/solution selling, IBM Websphere, application appliances, EMC and Cisco equipment.