Director of Marketing Resume New York, NY - Hire IT People

SUMMARY:

Experienced marketing professional seeks opportunity to help my next company increase revenue, leverage skills and foster cross - functional interactions between and among departments.
May include, but not limited to creation of effective messaging, positioning, pricing, training, value proposition, market analysis, customer life cycle, media engagements, effective communication and a focus on top- and bottom-line revenue.

PROFESSIONAL EXPERIENCE:

Confidential, New York, NY

Director of Marketing

Responsibilities:

Conceived of and executed on vision and all strategy of message, visual representation, social media presence
Created all marketing material to promote company online and at trade shows
Worked collaboratively with all levels within the organization to ensure product knowledge, vision and communication was effective and efficient

Confidential, Boston, MA

Senior Marketing Manager

Responsibilities:

Responsible for crafting all sales enablement strategies and execution for the Account Executive team, including messages delivered via PowerPoint, PDF, website content, training programs regarding new or existing products
Drove Confidential brand for the (Higher Education) Institutional, K12 and Reseller sales efforts via webinar programs, targeted email campaigns and solid trade show presence
Directed outline, content, and overall vision of product line websites, including links to Hubspot/SalesForce for lead generation, including website analytics for campaign effectiveness evaluations
Provided consultative assistance to product development colleagues

Confidential, Boston, MA

Engagement Specialist

Responsibilities:

Closed high-profile adoptions of classroom technology alongside sales reps with an eye toward broader, department-wide initiatives
Achieved 98.7% of team revenue goal

Director

Confidential

Responsibilities:

Closed $1M of business in first year with online textbook/homework solutions
Met with C-level administrators to present curriculum and service solutions that reduce costs, improve outcomes and improve online learning

Senior Technology Marketing Manager

Confidential

Responsibilities:

Created and executed on all pieces of SAM (Skills Assessment Manager) Marketing Plan (an online assessment and training software for Microsoft ®Office applications)
Integral part of SAM product development team (providing customer-centric feedback to product management)
Traveled extensively to train over 500 faculty, on-campus or via WebEx to use SAM and Microsoft Office effectively in the classroom.
Marketing Segmentation Award Nominee 2011; Marketing Campaign of the Year Award 2010; Marketing Manager of the Year 2006
Drove sales from $6M in 2008 to $12M in 2009 and $15M in 2010.

Confidential, Boston, MA

Technology Marketing Manager

Responsibilities:

Responsible for setting sales strategies regarding all internal and external communication around the Confidential ’s revenue-producing cornerstone technology products.
Created sales manuals and implementation scripts to help field sales staff.

Confidential

Freelance Copyeditor/Proofreader

Responsibilities:

Responsible for all copyediting and proofreading of CIS-related textbooks on a contract basis.
Ensured compliance of style, layout, and content of other books in the assigned series.