SUMMARY:

• Over 3+ years of IT experience in application design, customization, development, support which includes the complete experience in SalesForce.com CRM
• Certified as Salesforce Platform Developer - 1.
• Involved in the analysis, design and development phases of the Software Development Life Cycle (SDLC) using Agile (SCRUM) development methodology to deliver regular updates to business team and project managers.
• Experience in SFDC Configurations/Customizations - as Administrator and Developer.
• Developed Visual force pages and Custom Objects using Apex Programming on Force.com Platform of communities.
• Managed ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units as well as troubleshooting and user support for the non-profit organization.
• Developed and Executed of marketing campaigns using Marketing Cloud apps such as Email Studio, Automation Studio, Mobile Studio and Journey Builder.
• Strong knowledge of SDLC and experience with multiple implementations across my projects.
• Creating objects, fields, Record Types, workflows, approval processes, Escalation rules, Assignment rules, validation rules, Email services, data migration activities, custom page layouts, custom fields and other standard functionality.
• Experience in Creating Roles, Profiles, Email Services, Page Layouts, Workflow Alerts, Actions, and Approval Processes.
• Used CAN-SPAM to set the rules for commercial email, establishes requirements for commercial messages, to provide the recipients the right to have you stop emailing them, and spells out tough penalties for violations.
• Good experience in writing business logic in Apex programming language in conformity with governor limits.
• Implemented Salesforce lightning components based on the client requirement to change the classic version to lightning version.
• Experience with the Force.com platform, including template solutions like Service Cloud within the Marketing cloud.
• Extensive knowledge about Salesforce setup menu, Configuration, Custom Application Development, Administration, Data Migration and Deployment of applications to Force.com platform.
• Experienced in managing the data, Forecasting, Campaign Management, Contacts, Leads, Opportunities, Quotes and Dashboards.
• Experience in developing Web based applications using HTML, XHTML, XML, JavaScript OOP, CSS, JSP and JSP Tag Libraries.
• Experienced in developing Visual force Pages, Custom Components, Custom Controllers and Controller extensions. Also Configuration, Implementation and Support experience with Salesforce.com platform.
• Experienced with Advanced Salesforce development in creating Objects, Triggers, S-controls, Standard Controllers, APEX language, Batch apex, Force.com custom development, triggers, controllers, Force.com, Custom Controllers.
• Good working knowledge in querying Salesforce.com database using SOAP and SOQL queries using Force.com Explorer & Workbench.

TECHNICAL SKILLS:

Salesforce Technologies: Marketing Cloud, Sales, Service, Custom, Extension Controllers, Batch, Schedule classes, SOQL, SOSL, Apex Language, Apex Triggers, Visual Force Pages/Components, Process Builder, Workflow Rules, Approval Process, Salesforce1 Lightning Components, Aura Framework.

Languages: Java, J2EE, JDBC, Servlet, Apex, JSP, Struts framework

Salesforce Tools: Developer Console, Eclipse IDE, Marketo, Marketing studios, Force.com Explorer, Workbench, SOAP UI, Data Loader, Jitter bit, Force.com Platform (Sandbox and Production), AppExchange.

Tools: Apex Data loader, Sublime, Mavens mate, Jira, Git, Eclipse IDE Plug-in.

Database: Oracle 10g, SQL Server

App exchange: Steel Brick, Exact Target, Five9

Web Technologies: HTML, CSS, Java Script, jQuery, XML, XSLT, Java/J2EE, Servlet, JSP, Struts

Operating Systems: Windows 98/NT/XP/Vista/7, UNIX

Software Packages:: MS power-point, MS Excel, MS Visio, MS Project 2013, Rational Rose Enterprise Edition.

PROFESSIONAL EXPERIENCE:

Confidential, Irving, TX

Salesforce Developer

Responsibilities:

• Implemented case management automation (on Case Object) to track and solve customer's issues.
• Implemented Email-to-Case entry and manual case entry for entering customer's cases in Cases Tab.
• Designed, setup and maintained Salesforce standard objects, custom objects and junction objects, while also structuring user roles, security profiles and workflow rules.
• Designed, and developed Apex Classes, Controller Classes, extensions and Apex Triggers for various functional needs in the application.
• Expertise in writing the batch process using batch apex process.
• Worked with numerous Salesforce objects like Accounts, Contacts, Leads, Opportunities, Campaigns, Cases, Solutions, Forecasts, Reports, and Dashboards.
• Created Lightning UI app for company's retail product page to display items from inventory.
• As a part mobile application development implement the UI concepts like HTML5, CSS3, JavaScript and jQuery for the dynamic look application view.
• Actively worked on the Apex Developer Console also used Aura framework in the Lightning component as a part application development process.
• Fixed issues with custom Lightning Event Management app on styles & controllers for in-built apps.
• Worked with business analyst to develop project implementation and develop plans including user interfaces.
• Coordinated with QA team to fix the defects.
• Understanding Marketing cloud application, web services and requirements for automating web services .
• Created IP whitelist security feature often used for limiting and controlling access only to trusted users, and maintained healthy data in the Emails.
• Created many Email Templates and Mail Merge Templates and was involved in doing the mail merge for different standard and custom objects.
• Implemented CAN-SPAM Act, a law that sets the rules for commercial emails and spells out tough penalties for violations in the email business.
• Experience in using Exact Target API by using marketing cloud connector .
• Assist client with staging and deploying email campaign with in Marketing Cloud (exact target) and worked on Data extensions.
• Designed various Web Pages in Visual Force for capturing various customer enquiries and Implemented logic for migrating cases to different queues based on the type of customer enquiry.
• Created Data Validation rules and Formulas as per business requirement.
• Worked with the Business group for requirement gathering throughout the planning and implementation. Coordinate with business analysts for the issues requiring business analyst help.
• Used Metadata API to retrieve, deploy, create, update or delete customization information, such as custom object definitions and page layouts.
• Developed custom SOAP and REST Web Services in Salesforce and published for External applications.
• Used SOQL and SOSL , query languages to maintain and organize the data, also implemented SOAP and REST Web Services API’s build the work experience and to interact with data in the part of UI development.
• Developed and scheduled various Batch Apex classes using Apex Schedulable classes on hourly basis.
• Used the GitHub and Jenkins in the implementation part for finishing the continuity integration flow.
• Interacted with various business user groups for gathering the requirements for Salesforce implementation and documented the Business and Software Requirements
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
• Worked on enhancements in application production requested by business users from time to time.
• Followed a structured approach to organize requirements into logical groupings of essential business process, business rules, information needs and insured that critical requirements are not missed.
• Participated in Salesforce community integration and planning strategy along with Architect.

Environment: Saleforce.com platform, Apex Language, Visual force (Pages, Component & Controller), Salesforce.com Data Loader, Lightning Component, MARKETO, GitHub, Wave analytics DocuSign, Service Cloud, Jenkins Integration, Apttus CPQ, Mule soft, HTML 5, CSS, Bootstrap, Web Services, WSDL, SOAP/REST, Agile, Sandbox and Production environment.

Confidential, Farmington Hills, MI

Salesforce.com Developer

Responsibilities:

• Implemented Web-to-lead to track and solve leads from the website and prepared design documents for various profile application based on congregated requirement.
• Involved in designing junction objects and implemented various advanced fields like Pick list, Custom Formula Fields, Field Dependencies, Validation Rules, and Workflows, sharing rules and Approval Processes for automated alerts, field updates, and Email generation according the application requirements.
• Designed, and developed the Custom objects, Validation rules, Page layouts, Custom tabs, Components, Visualforce Pages to suit to the needs of the application.
• Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers, packages for various functional needs in the application.
• Worked and created SSO with SAML 2.0 environment.
• Responsible to communicate with the business stakeholder and to train them every scenario which we built for the business enhancement.
• Worked on Automation studio to create some automations using SQL queries and also nightly automations according to the business rules and gave the production support for the automations which went live.
• Extensive experience with Salesforce.com administrative tasks like Creating Roles, User, Profiles, Permission Sets, Page Layouts, Record Types, Validation, Deployment and Data Migration.
• Support the Email Marketing Manager in the development of new business requirements. Setup and Implemented Salesforce marketing cloud 2.0 org.
• Worked extensively with the QA team for designing Test Plan and Test Cases for the User Acceptance testing (UAT).
• Used Data loader for data migrations to sales force.
• Worked with Informatica ETL team for creating Data mapping for source and target (salesforce) systems.
• Part of Agile methodology, Scrum which dramatically improved Productivity and reduced errors.
• Extensively involved in Unit Testing using Test Methods using Force.Com utilities and developed code for modules of all the Sub-Application of CRM application.
• Maintained data cleanliness and accuracy by adding custom validation rules, custom formulas, dashboards and configured various Reports for different user profiles.
• Created email templates and inbound emails using Visual force for the clients and customers.
• Created different Workflow rules and Approvals for various campaign processes
• Performed detailed analysis of business and technical requirements and developed the Apex classes using other Platform based technologies like Visualforce, Force.com IDE.

Environment: SalesForce.com CRM Application Platform, Exact Target/Marketing Cloud, Soap API, RestAPIs, SDK, Marketing Cloud Admin, Apex Language, SOQL, SOSL, Visualforce, WSDL, Custom Objects, Tabs, Page Layouts, Workflows, Apttus CPQ, Veeva, Approval Processes, Email, Messaging, Dashboards, SOAP, Web Services, Reports, Eclipse.

Confidential

Salesforce Cloud Administrator/Developer.

Responsibilities:

• Skilled the roles of Salesforce.com Administrator in the organization for marketing cloud.
• Employed Data Loader to read, extract, load and replicated the data from CSV files from different domain to the salesforce environment.
• Skilled in email coding and production. Also, fluency in HTML and CSS especially email design marketing cloud software.
• Organized Email Templates and Mail Merge Templates and was committed in doing the mail merge for various standard and custom objects.
• Created email templates and customized inbound emails using email-to-case.
• Good in created custom relationships between various objects using Master-Detail, Lookup and Junction objects.
• Generated sync of contacts, email alerts, events and tasks amidst Salesforce to Outlook and Outlook to Salesforce strongly.
• Skilled on Case Management, captured cases from the UMASS website and Students emails.
• Frequently keep on upgrading the SPAM filters and worked with the CAN-SPAM for endorsement of the course. Also maintained the bounce rate and the user feature of the Students.
• Created Visual force email templates and automated Email Process to send installation instructions to new and existing students.
• Campaigned regarding the student’s enrollment of courses and maintained data within the custom objects and created records accordingly.
• Designed workflow rules and specify related tasks, time triggered tasks, email alerts , filed updates to enable business logic.
• Actively worked on the Data Studio, Advertising Studio and the Mobile Studio to perform the tasks methodically.
• Matching pixels are added to your emails to allow Salesforce Configured features and the Marketing Cloud to coordinate on how subscribers are identified
• Implemented the Salesforce Marketing Cloud Configuration Option for captured Pixels.
• Rectified front-end issues and cross browser issues . Toiled on Record Types, Validation Rules, Triggers and Page Layouts.
• Worked on various Salesforce.com standard objects like Case Management, Accounts, Contacts, Content, Campaign, Reports and Workspaces.
• Amp Script experience in developing. Created Profiles and Contacts and Opportunities accordingly in Marketing cloud needs.
• Achieved import and export operations to load student data and other master data adopting data loader.
• Successfully configuring the Marketing Cloud (formerly the v5 Salesforce Integration) to connect the digital marketing capabilities of the Salesforce Marketing cloud with the data management, segmentation and campaign management tools in Salesforce.
• Interpret business requirements into SFDC system functionality . Identify, evaluate, test and deploy solutions that are cost-effective and meet business requirements.
• Maintained and built some SQL queries for the back end part of the student portals.
• Generated several Reports and Report folders to support managers to better utilize Salesforce as a sales tool and organized various Reports for different user profiles based on the needs of the organization.
• Deliver continuing support in the areas of SFDC configuration , administration, reporting, data migration, solution design and project co-ordination.
• Examined distinct business reports and governed the team on deployment and customization of those reports in Salesforce.
• Deployed salesforce components from sandbox to production using Force.com ant migration tool, Change Sets and Eclipse.

Environment: Marketing Cloud, Data extensions, Amp Script, Saleforce.com platform, Marketo, Studios and Editions, Email Handler Services, Security Controls, Eclipse IDE Plug-in, HTML, CSS, jQuery, WSDL, SOAP, REST, Test Classes, Windows7, Record types, Reports, Dashboards, Email, Triggers, Sharing Rules, PowerPoint, Excel, Waterfall, Validation Rules, Messaging, Standard and Custom Objects.