SUMMARY:

Seasoned and dynamic professional with 10+ year’s record of outperforming sales goals, developing new business and strengthening client relationships, with advanced knowledge of innovative e - commerce solutions. Intuitive leader with acute business acumen, outstanding presentation, analytical, and communication skills, strategic planning, channel development, and market penetration; able to forge solid relationships and build consensus with multiple cross-functional groups across the enterprise .

AREAS OF EXPERTISE:

• Sales & Marketing Management
• Client Satisfaction & Retention
• Stakeholder Management
• Team Building and Leadership
• Strategic Project Planning and Execution
• Operations Analysis / Process Redesign
• Online Marketing Strategies/Initiatives
• Brand/Promotions Marketing Management
• Project Management
• Reporting/Measurement
• Team Training
• Problem Resolution

TECHNICAL PROFICIENCIES:

CRM Salesforce, Microsoft Office Suite Online Advertising (Paid Search, Display, Retargeting) Content Management Systems (HubSpot - Certified, JumpTV, CBS Sports, Blue Hornet, WordPress, Drupal) Data Visualization Software (Omniture, Google AdWords, ) Project Management Jira, Trello, Basecamp Amazon Seller Central (Sponsored Products)

PROFESSIONAL EXPERIENCE:

Confidential, Seattle, WA

E-COMMERCE ANAYLTICS MANAGER

Responsibilities:

• Increased revenue 30% and Confidential 2x through management of strategic initiatives in Adwords and Bing focusing on improving Confidential and revenue growth.
• Scaled Amazon sponsored products advertising revenue 3x while improving Confidential from 3.5 to 16
• Develop and manage all paid media budgets and forecasted returns for digital channels. Deliver all monthly performance reports to senior management team.
• Created and maintain reporting on all channels and deliver weekly and monthly analysis to the executive team.
• Established proper analytics tracking through our analytics tools and educated the team on the proper technique and reasoning for tracking data.

Confidential, Seattle, WA

E-COMMERCE MANAGER

Responsibilities:

• Serve as the project manager for several major e-commerce initiatives, including ratings and reviews and pricing and promotions and create sales feedback loop for ecommerce lead attribution.
• Build strong working relationships with counterpart resources who manage digital marketing budgets and programs to help measure and optimize the success of their efforts.
• Continually benchmark the competitive landscape and maintain ongoing gap analysis.
• Design and build automated capabilities around all analytics and reporting needs.
• Audit website operations with respect to lead capture and lead nurturing procedural flow and related marketing efforts.
• Grow portfolio leads to 110% yearly through a combination of UX enhancements and strategic inbound methods, focusing mainly on SEM/SEO/Email Marketing.
• Build divisional dashboard to track and report KPIs across a portfolio of businesses and a dashboard level channel report for 7 portfolio brands, utilizing excel and e-commerce KPIs.
• Provide data driven direction to all 7 brands through a monthly review of the dashboard and channel reporting.
• Employ monthly reporting to proactively address data integrity across all channels while managing the configuration of Google Analytics and Tealium tags.
• Develop accurate lead tracking to sales attribution for improved customer journey and lead nurturing process and implement Confidential measurement, resulting to an improved channel performance.
• Improve paid media bid management through Confidential model and drive portfolio Confidential from 0.5 to 3.4.

Confidential, Seattle, WA

BUSINESS OPERATIONS MANAGER

Responsibilities:

• Exceeded sales goals in each quarter and s pearheaded operational process change to expedite sales orders.
• Fostered teamwork with sales management in providing sales process expertise, reaching 104% of sales goal, and increased sales potential through capacity reporting.
• Collaborated with internal operations to better execute business processes during high priority situations.
• Served as the sales team lead for logistics and order management and for the development and reconfiguration of sales processes.
• Ensured timely escalation of complex issues by proactively reaching out to sales team members and management and developed strategic plans with sales director to solve customer satisfaction issues.
• Provided weekly reporting to field sales management for new business and up-sell opportunities.
• Streamlined daily operational tasks through field sales input.
• Traveled to train field sales district managers and area sales directors on new operational processes.

Confidential, Seattle, WA

DIGITAL ADVERTISING ACCOUNT MANAGER

Responsibilities:

• Delivered the highest customer retention percentage amongst 40 specialists while working closely with Account Managers and Sales Team, resulting for a 99% client retention.
• Effectively managed annual advertising spend and total portfolio worth $2 million each annually.
• Ensured successes of accounts through proactive optimization of online advertising spend, customer facing interaction, and strategic analysis.
• Developed new online advertising opportunities through selling of new products.
• Successfully implemented advertising strategy for 100+ clients including digital advertising mix of paid search, display advertising and retargeting while participating in other cross-teaming projects to deliver better services to clients.

Confidential, Seattle, WA

ONLINE MARKETING COORDINATOR

Responsibilities:

• Improved visibility through strategic management of search engine campaigns for 2,000 products.
• Enhanced success of search engine marketing efforts through development of creative and compelling ad copy.
• Boosted online store revenue and community interaction and expansion through effective use of targeted marketing strategies.