SUMMARY:

• To gain Architectural knowledge and experience in building complex web sites with efficiency and quality.
• Achieve more experience on Data Analytics which would also enable me to achieve knowledge on data quality, traffic and revenue of a website. A Promising Leader with a potential to recommend game - changing insights that drive innovative product roadmaps and impactful business solutions.
• Having more than 7 years of experience as an IT professional with strong background in Web Analytics, Email campaign Marketing and Database.
• Have experience in pixel implementation across the site and implemented these pixels by working with different vendors to understand their Business requirements by converting them into technical specifications.
• Have experience as a release manager where I am responsible for the approvals and meetings.
• Expert in analyzing 360 Customer Experience which includes digital marketing, social media and traditional marketing channels.
• Build and maintain complex scripts for event based tracking and page level tracking for data analysis using Analytics Principles.
• Experienced working as a Business Analyst with hands on experience on project analysis, data analysis and information management.
• Cross tool trained with Adobe Test&Target and Adobe SiteCatalyst.
• Implement best practices in tracking code implementation and testing.
• Fully leveraged Web analytics tool to measure, track and optimize user interaction through segmentation, event tracking, conversion funnels, weekly/monthly dashboards, browser testing, heat mapping and other relevant applications of the tool to inform future testing and site improvements.
• Extensively worked with multiple LOB teams, understand their needs, documented functional and technical requirements, effectively translated requirements within Adobe Omniture into specific transformations, dimensions, and metrics to meet business objectives.
• Extensively worked with developers throughout implementation, QA analysts during the integration testing, and evaluate post-launch metrics.
• Experience in big data analysis and reporting using Adobe DTM Analytics, Adobe Site Catalyst, Business Objects and Webtrends.
• Proactively identified opportunities and make recommendations to improve site effectiveness by drilling into data in order to further visitor engagement and growth causing a positive impact to profit contribution.
• Have experience in website tests (including A/B, multivariate) to optimize key performance indicators for site visitors.
• Excellent Data analysis skills to identify trends/patterns.
• Ability to take complex technical information and Communicate at all levels in simple language.

TECHNICAL SKILLS:

Web Analytics: Adobe SiteCatalyst, Web trends, Unica Net Insight, Confidential . Adobe Campaign (Neolane), Adhoc Analysis (Discover), Adobe workspace, Tealeaf.

Programming Languages: HTML, CSS, Xml, JSON, Java Script, SQL, Pl/SQL

Debugging Tools: Fiddler, Firebug, WATS,WASP,HTTP watch, Charles, HTTP fox

Web Services: Soap and Restful

Tools: and Utilities: Toad, GIMS, Remedy, Ensighten, Launch, Tag Inspector, Jira

Operating systems: Windows NT/2000/2003/XP,UNIX, LINUX, DOS

Database Systems: Oracle 9i,10g/11g, DB2, MySQL & MS Access

Office Automation Tools: MS Office(MS Word, PowerPoint, Excel)

Methodologies: Agile

PROFESSIONAL EXPERIENCE:

Technical Consultant

Confidential, Broomfield, Colorado

Responsibilities:

• Have experience in maintaining records, managing intra communications within the client’s product owners. Checking and resolving Site Catalyst (Adobe) data quality issues by back tracking a bug with the pre-existing data.
• Experience in Creating, Managing and Optimizing Digital marketing pixels.
• Have experience in implementing the Digital Marketing pixels by analyzing different requests from different vendors.
• Experience working with designers and developers to implement new creative and landing pages to support campaigns
• Worked on 2 projects in the span of 11 months and pushed them to production following the methodologies of Agile with a happy note.
• Generate reports on web traffic and trends and patterns including revenue, conversions, marketing campaign performance, funnel reporting and path analysis
• Build and manage customized monthly dash boards with data from Omniture and a variety of other sources.
• Worked on JavaScript site tags, marketing channel tags in order to track online conversion events.
• Business Intelligence and Big Data Analysis and reporting using Adobe Site Catalyst, Optimize Branding processes and integrate across the enterprise to maximize the opportunities of data, analytics and marketing outcomes.
• Used a third-party tool Ensighten which would load all the JavaScript files asynchronously to make any code changes.
• Tagging and maintaining an inhouse framework of UTF (Universal Tagging Framework) based on principles of UI, but need an extensive knowledge on the UI principles such Angular JS, Ajax to make a call back function and initiate tracking.
• Cross tool trained, client used products of Adobe suite like SiteCatalyst, Test &Target and Insight.
• Interacting with Business stakeholders to understand their reporting and analytic needs.
• Identify, Implementation, Analysis and strategy.
• Support the team on the implementation of Insight.
• Detail and document the Online Channel reporting requirements.
• Prepare the initial reports and check for data latency.
• Develop customer behavior analyses using Omniture Insights.
• Perform deep dive web analyses using Clickstream Data.
• Updated, maintained and distributed the various documents.
• Implementing, Reporting and Analysis of Omniture Insight and Webtrends.
• Knowledge on implementation

Web Tools: Ensighten Tag Management, Omniture Site Catalyst and Adobe Launch.

Technical Consultant- Analytics

Confidential, Madison, WI

Responsibilities:

• Worked on multiple web analytics projects involving end-to-end Adobe Analytics development, support testing and data analysis.
• Advising key stakeholders and drive success based on most important business drivers.
• Analyze the KPI of multichannel marketing promotions and provide fine-tuned customized marketing campaign at channel level.
• Managing business expectations appropriately and keep projects on schedule and within scope.
• Worked on Multichannel adobe analytics implementation (across web & mobile) and analysis to increase customer retention and improve consistent shopping experience across the different channels.
• Exceptional organizational, presentation, and communication skills - both verbal and written.
• Managing analytical tag migration program from legacy system to new tag management system (DTM).
• Worked on Adobe Target implementation and performing A/B testing campaigns to increase conversion rates and maximize user experience.
• Worked with LOB to develop an effective set of dashboards, reports, KPIs and metrics.
• Managing analytical tag migration program from legacy system to new tag management system (DTM).
• Adobe Insight Support and Implementation. Must be able to support, document, maintain and extend the functionality and configuration of the Adobe Insight Server platform, in order to provide robust analytic and reporting to the various LOBs within The AAA.

Web Tools : Adobe Insight, Adobe SiteCatalyst, Adobe Hitbox, Java Script and Unica NetInsight .

Technical Consultant

Confidential, Atlanta, GA

Responsibilities:

• Member of the Warehouse design team, Interacted with Business and Database administrators to identify business requirements and data realities.
• Testing of tracking code and data using tools like Fiddler and Firebug.
• Integration of data from various online / offline channels.
• Perform data analyses on, or discover new uses for existing data sources.
• Extracted data from various types of relational data bases and pulled the qualified data for analysis.
• Implemented Tag management using Hard coded Java Script
• Website auditing for creating the solution design.
• Creating Dimensions and Metrics in Insight.
• Resolved various tagging issues in the product websites, using Google Tag Manager.
• Implemented Confidential as POC across various companies’ product website, including the corporate website.
• Performed testing, auditing and verified various tags using Google Tag Manager.
• Creatively visualize data and report findings in a variety of formats to provide relevant insights to the organization.
• Designing custom KPIs, dashboards and reports.
• Deriving actionable Insights from web data.
• Installed Business Objects XIR2 product and created Users, Groups and assigned permissions to the Users
• Used Business Objects Designer module to create the Universe on the existing data model.

Web Tools : Confidential, Google Tag Manager, HTML and Java Script

Technical Consultant- Analytics

Confidential

Responsibilities:

• Responsible for delivering various business performance reports across stores and web channels.
• Spearheaded verification of testing and defect management framework.
• Involved in identifying trends, patterns and paths using Confidential .
• Performed debugging to enable end-to-end, client-facing testing of websites and mobile apps for iOS and Android platforms.
• Leveraged requirements and solution design documents to inform development of testing strategies, plans, and cases.
• Worked according to the software development life cycle.
• Analyzed the historical documentation, supporting documentation, screen prints, e-mail conversations, presented business and wrote the business requirements document and got it electronically signed off from the stakeholders.
• Wrote the test cases and technical requirements and got them electronically signed off.
• Created dashboards for ad-hoc reporting and analysis.
• Provide 24 x 7 problem management Support to the development team.
• Document various Data Quality mapping document.
• Communicated with the third party vendor to do the programming.
• Upgraded the present application by adding new functionalities.
• Coordinated (with business users, data base administrator, mainframe team and testing team) in mirror to production testing.

Environment: MS Office 2007, MS Visio 2003, Windows XP, MS Excel, PowerPoint, MS Project, UML, MS SQL Server, Erwin, Business Objects, MS Outlook.

Technical Consultant- Analytics

Confidential

Responsibilities:

• Develop and maintain reports, dashboards, and scorecards for mobile unit using Omniture Site Catalyst and Confidential Reporting Tools.
• Created IBAI (Insights, Business Action, and Impact) business model for mobile to change the trend from click stream analysis to action oriented analysis.
• Implemented and configured the new SDK for Site Catalyst (Omniture) to track the performance over web.
• Provide detailed qualitative and quantitative analysis on campaigns and mobile traffic including web app and native app through the use of Adhoc (Discover), report builder and Omniture Site Catalyst.
• Managing analytical tag migration program from legacy system to new tag management system (Ensighten Enterprise Tag Management).
• Involved in all phases of web analytics cycle. Created dashboard and Monitored KPI's as needed.
• Worked on Campaign Tracking. Define the web analytics code that needs to be implemented on the web property.
• Work with the Testing/QA team to debug/test the web analytics tags. Used Classifications (Manual and Rule Builder) and Processing Rules. Created BRD and SDR for all the platforms to establish baseline metrics.

Environment: MS Office 2007, MS Visio 2003, Windows XP, MS Excel, PowerPoint, MS Project, MS SQL Server, Business Objects, MS Outlook.