PROFILE SUMMARY:

• Experienced Digital Marketing lead and manager having handled globally distributed engineering teams and projects based on different engineering models.
• Managed teams responsible for end - to-end testing of web-based and database systems and spanning cross both systems and applications domain.
• Currently working as, a Digital Marketing manager solutions provider in Adobe’s AEM as the CMS.
• Experienced in project management, from project kickoff to closure
• Determine effort/cost estimations, scope and schedule
• Drive defect triage meetings with delivery and marketing teams and track/present project progress
• Understanding and working knowledge of HTMS, CSS and JavaScript.
• Proficiency in analytics and SEO tools (i.e. Site Catalyst, Google Search Console, Bright Edge),
• Co-coordinating with on-the field support personnel and multiple internal development teams in troubleshooting/resolving customer issues
• Ability to prioritize, multi-task and manage project timelines in a fast-paced, dynamic environment.
• Delivered IT Development projects in Java/J2EE, Flex and Python
• Planning and Optimization with effective management of Staffing Demand, Seat Ratio, Asset Usage, Network Usage and Staff Pyramid
• Skilled in partnering with BDMs, development and testing teams to analyze needs, define strategies, and achieve business goals.
• Initiated milestone cost efficient innovative approaches that resulted in improved test coverage and increased and early defect detection.
• Primary client liaison and have been successful in nurturing new business opportunities for the organization
• Skilled in partnering with business, development, testing and Support teams to analyze needs, define strategies and achieve business goals.
• Completed a Six-Sigma initiative to bring about a significant improvement in the defect leakage percentage
• Collaboration with Delivery and Marketing units to drive higher Customer Satisfaction Scores.
• Built credibility, established rapport and was able to start a new venture for at the client location

PROJECT EXPERIENCE HIGHLIGHTS:

Digital Platform Manager

Confidential

Skill/Tools: Adobe AEM, Site catalyst, Google Search Console, salesforce CRM, JIRA, Scene7, Target, Tag Management (GTM, DTM)

Responsibilities:

• Stakeholder management, gather requirements for platform enhancements Manage the collection and documentation of requirements, manage the backlog, monitor product development and sign-off on Platform enhancement releases.
• Leverage relationships with business stakeholders to manage the product vision, incorporating digital analytics engagement data.
• Serve as point of contact for any questions related to AEM platform enhancements and accessibility updates.
• Write user stories, manage backlog to align with the product vision.
• Facilitate all updates, technical or content, that is required following a code release, including notifications, requests to support team and in depth training for content authors when needed.
• Work with internal audit team to ensure audit compliance.

Confidential

Skill/Tools: Adobe AEM, Site catalyst, Google Search Console, salesforce CRM, JIRA, Scene7, Target, Tag Management (GTM, DTM)

Responsibilities:

• Manage support for a Web Content Management System designed to allow business users to build and maintain their own web sites with minimal technical intervention.
• Responsible for rolling out different digital marketing tools Adobe Analytics, DTM (Dynamic tag Manager), GTM (Google Tag Manager) etc. to various websites.
• Led the support team at offshore dedicated to assisting content authors with hosting content on the digital marketing platform (Adobe Experience Manager).
• Knowledge transitioning from onsite to offshore including- training, documentation and ongoing mentoring.
• Identified, documented and implemented best practice protocols for the different types of requests.
• Implemented rules in Salesforce ticketing tool to establish proper support process including initiatives to reduce the number of support tickets by 50% in 6 months and reduce SLA failures by 75% in 6 months.
• Analyst for Confidential migration of aig.com.
• Member of the platform enhancements Agile team assisting with identification of enhancements, clarification of requirements, user acceptance testing and post-launch activities.

Confidential

Skill/Tools: Adobe AEM, Site catalyst, HTML, JS/CSS

Responsibilities:

• Managed migration of AIG APAC’s websites from the legacy CMS to Adobe’s AEM.
• Created sitemaps, identify JS/CSS requirements and work with UI team to achieve desired customizations.
• Manage site launches and sign-offs from regional heads.
• Built strong relationships with cross-functional content owners and stakeholders as a point of contact for assistance, problem identification and resolution, and escalations as needed.
• Advocated for the new platform by helping the stakeholders and content authors to understand the benefits gained by moving to a self-service content management system.
• Teamed with website migration team, Development team, middleware teams and regional stakeholders to establish and implement best practices for website migration.
• Interfaced with platform development team to drive enhancements and monitor through implementation.
• Facilitated efficient communications between all teams involved to ensure high quality standards, deliver on time, quickly identify and resolve issues, and connect content authors with training to become self-sufficient in managing their websites.

Confidential

Skill/Tools: Openstack, Python

Responsibilities:

• A cloud computing project based on Openstack
• A development project on Flex, Python and Java which is the early stages of setup at offshore.
• Managed setting up of the team and development environment at Offshore.

Confidential

Skill/Tools: HP Quality Center, BPT/QTP

Responsibilities:

• Analyze BRS/ for scope, effort and cost estimation
• Reviewing and implementing the automation framework changes on need basis.
• Root Cause Analysis ( Confidential ) of issues encountered and taking Corrective Action and Preventive Action ( Confidential ).
• Tracking of Critical issues and giving feedback to Development and marketing team
• Analysis, design, and implementation of processes and tools targeted towards measurement of software productivity/quality metrics - Test case Execution, Test case writing, Test automation, Defect Tracking, Defect leakage.
• Perform ongoing performance tuning and resource optimization as required
• Monitoring and controlling process quality and maintaining Client SLAs.
• Task Identification, Scheduling, Tracking, Reporting and resource allocation
• Present project status to senior management on a regular basis
• Risk management

Confidential

Skill/Tools: Oracle10g, Oracle CPUs, HBA Test, Santricity, TOAD, HP QC & TD, QUIX, Extra view

Responsibilities:

• Host testing on Solaris 10 on x86-64, EMC Power Path 5.02, HBA host testing with Solaris branded in-box drivers, Solaris Volume Manager, SUN Traffic Manager (MPxIO).
• Configuring HP/Compaq Cluster Arrays and ProLiant Servers.
• Mentored new QA engineers and conducted several technical training sessions for team members and users.
• Testing of SNMP and TCP/IP network based monitoring tools, SQL 7/2000 and PostGreSQL Databases.
• Involved in troubleshooting customer issues and also take part in User Acceptance testing.
• Also served as a liaison between Client and Offshore team .Ensured the offshore team is following the Customer’s processes and procedures and guided the offshore project team and helped resolve problems.
• Directed the coordination of all implementation tasks involving as well as provide consultation to HP’s clients on system implementation.

Confidential

Skill/Tools: Talisman, rQm, QUIX, Oracle 9i, PostgreSQL, SQL 2000, VMWare

Responsibilities:

• Getting involved in the design and testing phases of the product deployment on various supported platforms.
• Was also involved in testing the security features of the product at various levels of Windows local and network security.
• Test bed setup that included setting up of Windows and Linux Servers along with Virtual Servers using VMware ESX software.
• Debugging issues related to the SQL2000 and Oracle9i databases.
• Worked closely with the Customer on debugging Product related issues.

Confidential

Skill/Tools: Vantive, Test Director, Terminal Server, Citrix metaframe, Exceed, Cygwin.

Responsibilities:

• Lead the teams on Design, implements, execute and debug test cases.
• Defect identification and Verification.
• Technical and Functional Point of Contact for the team.
• Understand the client requirements for enhancement features and develop test cases for the same.
• Clarifying & Resolving issues related to the application.
• Team Management (Appraisals, Onsite / Offshore liaison, Conducting Team Meetings, Cross Training of Team Members and Resource Planning / Forecasting).
• Resource deployment / issues handling and escalations management.
• Responsible for the progress of the project.