Senior Analytics Consultant Resume

SUMMARY:

Successful professional with the proven ability to acquire technical and business skills quickly. Uses advanced segmentation and statistics to deliver actionable insights by predicting what the client wants to know before they ask for it. Self - motivated and always willing to lend insight on any issue.

TECHNICAL&NBSP; SKILLS:&NBSP;

Languages: VB/VBA, SQL, Java, JavaScript, C/C++/C#, HTML

Applications: MS Excel, MS Access, Talend, SQL Server (SSMS/SSIS), MySQL, Oracle, SPSS, MicroStrategy, IBM Coremetrics, Adobe/Omniture, Google Analytics, Quantivo Analyzer, comScore

PROFESSIONAL&NBSP; EXPERIENCE:

Confidential

Senior Analytics Consultant

Responsibilities:

Design and implement tagging strategies using various tag managers
Review clients’ current analytics implementations and recommend strategies to optimize data collection
Use data to perform audience segmentation analyses to illustrate the different types of customers
Automate reporting by writing ETL processes to pull data from various API’s and push to a database (SQL Server, MySQL, etc.)
Provide ongoing support for clients looking to rely more on data driven decisions

Confidential

Data Engineer

Responsibilities:

Design/develop ETL processes within SSIS/SSMS
Write C# and Java programs to pull data from public sources and aggregate with client provided data
Work with big data to provide predictive analytics to clients
Move existing processes into a new tool (Talend) to focus on master data management

Confidential

Senior Business Intelligence Analyst

Responsibilities:

Create automated reporting using Visual Basic and Java to pull data from an API. Then use ETL processes and SQL queries to update databases.
Build and maintain user interfaces that sit on top of back-end Oracle databases so clients can pull and analyze their own data.
Translate business requirements into technical requirements needed to track customer data in our analytics tool.
Manage vendor relationship with IBM Coremetrics.
Performed deep dive analyses for various clients that resulted in increased revenue across multiple areas of the website.
Use Tableau to create visual dashboards
Deliver weekly digital performance scorecards to executive management.
Provide statistical analysis and recommendations for our A/B and multivariate testing program.
Manage team that provides all reporting and analysis needs for both our New Media and Web Content departments.

Confidential

Web Marketing Analyst

Responsibilities:

Develop both Omniture and Google Analytics tracking code across various channels (i.e. web, mobile, offline).
Instituted tracking of offline campaigns such as radio and television.
Perform in-depth analyses for various departments (Marketing, User Experience, Search Engine Marketing, Product Team).
Led implementation of Quantivo Analyzer to be used as the web analytics department’s new advanced segmentation tool.
Create, perform and analyze user A/B testing using Google Website Optimizer
Collaborate with various vendors to bring in quality traffic to our web entities.
Designed SharePoint site to be used as a repository for the department’s findings.

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