SUMMARY:

Confidential is a Business & Technology Professional with over a decade of experience managing, designing, executing and supporting B2B/B2C marketing solutions & business portfolios w/in many markets and industries, including finance & banking, manufacturing (CPG), high - tech and retail. Confidential has been involved in assignments that research, evaluate, and recommend emerging technologies, CRM systems, Web-based applications, many Software/Platform-as-a-Service (SaaS/Paas) specific. Confidential has extensive exposure to ‘best of breed’ Business Intelligence and Data Warehouse solutions, having been involved in career assignments with technology industry leaders such as Oracle/Siebel, IBM, SAP and NCR and Teradata. Professionally, Confidential possesses excellent consumer loyalty programs, mobile applications and social analytical processes.

TECHNICAL SKILLS:

• Program/Portfolio Development, Strategy & Management 8 yrsSolutions Sales & Marketing (Product & Services Portfolio Offers)
• E-Commerce, E-Marketing, Mobile & Online/Web-Services Apps
• CRM / Social Media - Engagement Optimization Platform
• Walker Loyalty Matrix (Customer SAT & Metrics tool)
• Pragmatic Marketing Methodology
• Business Process Analysis
• Salesforce (.com) Management Process (w/Marketo/CRM)
• Agile Development Methodology
• Siebel Analytic Applications Developer 7.x (Certified)
• IBM Cognos v8 Query / Designer
• Microstrategy 7.5, Brio ES Designer 6.0, Reports & Dashboards
• Oracle 9i/ SQL Server
• Microsoft SQL Server, SSIS/SSRS
• Microsoft Office Professional, Sharepoint
• Payment Card Industry-Data Security Standard (PCI-DSS)
• Payment Application Data Security Standard (PA-DSS)
• Web development w/ HTML, XML, and Java Applets

PROFESSIONAL EXPERIENCE:

BUSINESS SOLUTIONS SPECIALIST

Confidential, Atlanta GA

Responsibilities:

• Served as contractor to SunTrust, supporting internal clients’ with business and technical needs for both financial data and business reporting resolutions. Responsible for project and change management tasks related to internal finance reporting teams within SunTrust. Augmented Cognos (v10.2.2) reports complexities sourcing from multiple data repositories (via SunTrust’s Spend Visibility Datamart), a finance data repository, including Ariba, Lincoln Harris, Oracle AP & iExpense, Lincoln Harris and Federal Reserve Bank (FRB). Exposure to SunTrust’s current Data-Lake (Datawarehouse) initiatives; Implemented project RTM procedures for test duration reporting to development. Successfully supported multiple client work requests to maintain Cognos v8 data views and ad hoc reporting anomalies monthly/quarterly/yearly . Documented changes using BRD (business requirement document) for PROD Datawarehouse enhancements by the offshore development resource.
• Project work tasks’ progress reported using WorkFront to track work requests

SOLUTIONS MARKETING MANAGER

Confidential, Alpharetta GA

Responsibilities:

• Responsibility and subject matter expertise for the KANA-Verint, cloud-hosted CRM application for social media engagement (Twitter/Facebook) and analytics (using Natural Language Processing) for this 2015 release and product offering to include all stages for the product marketing process. Responsible for Go-to-Market readiness for product and solution releases, on-time and on-budget. Familiar with operations and integration into a customer service engagement platform via Omni-channel capabilities and Mobile UI accessibility. Trained on Knowledge and Case Management (BPM) tools integration. Organized strategic and operational support for product release, messaging, competitive analysis, pricing strategy, market-positioning and product differentiation. Ongoing tasks include the creation of product marketing enablement content (sales decks, videos, website), communications (solution content briefs, email, webinar, events, analysts, press releases, etc.), product information sheets, value proposition, key differentiators and competitive reviews. Applied best practices to customer relations program management and loyalty experience in omni channel platforms. Familiarity and understanding buyer personas for targeted customer profile creation.Achievements included: Met the GA release (general acceptance) timeline objectives for the product launch of Kana Insights, the social media and engagement product offering.

SALES & MARKETING MANAGER

Confidential

Responsibilities:

• Served as key Field Marketing Manager and global “point-of-contact” for new go-to-market corporate program executions and Vertical/Horizontal Lines of Businesses (LoBs) initiatives. Regionally responsible for field marketing and deployment role, focusing on demand generation and thought leadership. Assigned roles include B2B business territory, account and opportunity planning & sales enablement. Supported NCR APTRA brand and category value proposition, sales enablement collateral, APTRA brand messaging & positioning; presentations to C-level Executives, Regions and LoBs; as well as coordination of all major internal and external communication activities. Met all primary yearly objectives for regional revenue growth, margin expansion and Customer Improvement (CI) with NCR brands.
• Prepared custom performance charts and account insights in Sales Cloud.
• Created NCR Aptra solutions sales leads and pipeline opportunity reports using Salesforce.com

Confidential

Satisfaction Leader

Responsibilities:

• Contributing Manager to NCR’s Customer Advocacy (CA) and Customer Improvement (CI) programs & COE, reporting directly to NCR CEO. Served as Region’s Field Leader for monthly maintenance and reporting of Customer Improvement plans. Produced monthly status reports and bi-annual Walker Loyalty & Customer Satisfaction reports for targeted & high risk accounts within N. America region for NCR brands using Walker’s Loyalty Matrix. Managing-contributor to NCR Customer Advocacy (CA) program.
• Achievements included: Met all primary yearly objectives for regional revenue growth, margin expansion and Customer Improvement (CI) with NCR brands.

SOLUTIONS MARKETING MANAGER

Confidential

Responsibilities:

• Part of the Americas Marketing & Deployment team. Responsibilities include defining, developing and delivering key marketing messaging and product Go-To-Market readiness and deployment strategies (current & future), solutions portfolios and value propositions for NCR Self-Service Automation; for Lines of Business including Financial (banking & payment systems), Retail (POS/Kiosk), Hospitality, Healthcare, Travel & Entertainment. Served as key N. America point person for PLM (Product Lifecycle Management) for NCR ATM Solutions. Produced product marketing requirements for key market segments around Major Accounts, National Accounts, ISO markets and Canada. Articulated value messaging via marketing programs, sales enablement and training, industry publications and subject matter expertise. Teamed solutions/product managers, virtually, (Dundee Scotland) to create pricing strategies, product roadmaps, proposals and product demo. Delivered demand creation programs from Ideation thru Deployment/Go-to-Market, on-time and on-budget. Implemented deployment models including Fee-licensed, Managed Services and Subscription-based (SaaS/Cloud Computing) Hosting. Drove business plans & development, analyzes competitive industry intelligence and coordinates international marketing for total solutions including hardware, software, professional services and intellectual resources.
• Responsible for the strategic implementation and integration of key Demand Generation and Marketing programs for NCR Regions and Lines of Businesses (LoBs), reporting to VP of Global Field Marketing. Teamed regularly on strategy, content and requirements for Marketing & Campaign Automation projects, using CRM Sales and Marketing automation tool, i.e., Salesforce/Eloqua, Marketo and NCR SalesCentral (Salesforce.com).
• Accomplishments: Met Yearly Plan objectives set for North America, Financials for launch of 5 new Self-Service Automation Products & Solutions and realizing 8-10% growth for all 2010 deployed product offers. PROMOTED to Global Field Marketing Manager's role.

PROGRAM PORTFOLIO DIRECTOR

Confidential

Responsibilities:

• Serves as Program Director for projects, reporting to the Marketing Division for the Manufacturing Industry (Consumer Goods (CPG), High Tech, and Public Sector, devising strategic initiatives supporting Product and Services thru Demand Creation and Delivery primarily for Customer and Industry-specific Marketing & Sales Enablement programs. Responsibility includes building powerful industry portfolios and programs that address Customers (Internal/External) and their business needs. Partners strategically, both internally, i.e., with Industry Consultants, Sales, Professional Services, R&D and externally with vendors, i.e., SAP, SAS, Cap Gemini, Accenture, Hyperion, to provide real-time Active, Enterprise-enabled Solutions in the manufacturing marketplace. Some Key customers: Coca-Cola Enterprises, Hershey Foods, ConAgra, Ford Motor Company, Altria (Philip Morris), Cargill, and Kraft Foods.
• Skills and Experience include Strategic Planning and Program Initiatives that center around Specific programs have included: Marketing & Trade Promotions, Finance Performance Management, Supply Chain Management and Demand Signal Repository. Accomplishments for program portfolios included:
• Established realistic Year 1 Sales and Product Delivery targets for programs.
• Met directives for Program Maturity (Product Lifecycle) using the P&SM Process, a milestones methodology, to develop/capture reusable program assets. Delivered results thru the use of Core Assets, i.e., Metadata’s Logical Data Model (LDM), Business Improvement Opportunities (BIOs), Case Studies, Business Impact Models (BIMs), Master Data Management (MDM), Enterprise Data-Warehouse RoadMap (EDWr) and Data Warehouse Maturity Assessment (DWMA), Request for Proposals and Information (RFI’s / RFP’s) and custom technical sales tools.
• Strategically aligned with 3 assigned programs to create demand in mega major and primary accounts and markets for sales opportunities.