SUMMARY:

Marketing professional and social media enthusiast. Hands on experience in blog writing, advertising, market research and event planning. Customer - focused, with a passion for bringing together insights, creativity and innovation. Demonstrated ability to push ideas to execution. A team player with strong communication skills and a proven track record for leading collaborations with business partners, vendors and government officials. Background in web content creation, relationship development, and telecommunications technologies.

PROFESSIONAL EXPERIENCE:

Confidential, Pawtucket, RI

Associate Brand Manager

• Developed product strategy and global marketing campaigns for new products, including marketing strategies, pricing, target markets and campaign elements such as social media, PR and retail, resulting in successful launches both internally in the company and externally in the market.
• Built relationships with cross-functional team members, including PR, digital marketing, games and graphic design, brand writing and legal, for smooth day-to-day operation, including new product development; presented marketing aspects of new products to business partners and senior management.
• Collaborated with Nintendo to develop and market Monopoly Gamer, the most successful Monopoly launch since 2013. Established trust and a positive long-term relationship for the company, including crisis management.
• Communicated frequently with international marketing teams to keep brand expression aligned globally.
• Partnered with a digital agency and relevant influencer to execute a marketing activation on Twitch, a new platform, increasing marketing dollars efficiency. Gained deep understanding of influencer marketing through reviewing all digital agency’s reports and understanding the levers that influencers care about.
• Analyzed global POS, NPD, marketing campaigns and retail activations data to build brand comprehension over time; conducted competitor, trend and social listening analyses, inspiring new products and marketing strategies.

Confidential, Canton, MA

Market Research Intern, Consumer and Business Insights Group, Marketing Department

• Led Millennial Consumer habits and lifestyle research. Delivered and presented trends and consumer behavior report to Marketing, Product Management and Development departments, including senior management.
• Analyzed and delivered report on global food trends to highlight potential new business opportunities and competitors’ actions. Presented findings internally in annual company update.
• Conducted new markets research, including competitor benchmarking and consumer habits. Presented reports to stakeholders, including global management, thus highlighting potential branding and Go-To-Market options.
• Reviewed and analyzed focus groups records on service quality and product availability, improving company’s and franchisees’ relations with consumers. Collaborated with consulting partner to study customer satisfaction surveys, understanding effectiveness of different franchisees, campaigns etc.

Confidential

Marketing Communications Specialist

• Established brand and design standards in collaboration with an advertising agency to enhance brand consistency; created targeted ads (print and online), brochures and related marketing collateral to boost awareness and drive site traffic.
• Optimized user experience on Hebrew and English-versioned websites by reengineering workflow design and enriching web content. Researched, wrote and edited articles for the company’s public quarterly newsletter to inform and involve the customer community about company and industry developments.
• Created leads and managed customer relationships in a customer-facing role, leading to higher customer satisfaction and company appreciation; planned events for customers, local banks and representatives from local and the Chinese government, strengthening relationships between company’s stakeholders and customers.

Confidential

NPOs (Nonprofit organizations) Business Consultant

• Researched and consulted to a government institute, promoting the employment of the disabled.
• Created a prototype “starter kit” to enable employers to recruit disabled workers.

Confidential

QA Engineer

• Supported customers and partners globally in Israel, Sydney Australia, Minneapolis MN (Ameriprise) and Richardson TX (Cisco).
• Conducted software and application tests in complex telecommunication environments. Installed, tested and brought product to final certification in customers’ sites, to ensure company products meet specified requirements in order to increase customer confidence.

Confidential

Intelligence Analyst

• Led projects with intelligence and technological aspects, collaborated with multidisciplinary peers and higher ups. Collected, processed and analyzed information of various sources; Worked under pressure and tight deadlines.
• Encouraged team-oriented, pleasant working environment by building constructive relations across departments.

TECHNICAL SKILLS

Microsoft Office: Word; Excel; PowerPoint; Outlook.

Collaboration tools: Google Drive Docs, Sheets, Slides, Hangouts; WebEx; GoToMeeting

SEO tools: Google Analytics; WordPress Statistics; Alexa Internet.

Websites management and Blogging: WordPress; Wix platforms.