SUMMARY:

• 15 Years of expereince in Retail Industry with worlds largest retailors in Project Management, Business Analysis across USA, UK and APAC
• Extensive experience working with world’s largest Ecommerce companies like Ebay, DSG, Confidential, Confidential and Confidential
• Sound understanding of Mobile platform and hands on experience of Digital platforms, Omnichannel Technology, Web & mobile Platform incuding Develoment, UI/UX and Test
• Responsible for managing assigned projects through full life cycle, requirements definition through stabilization
• Accountable to ensure projects are delivered on time, within budget, and meet business partner expectations
• Function as an iteration manager (Agile) as needed directing daily activities for the project team
• Provide management visibility into project progress, while supporting effective decision - making, approvals, and direction
• Expert ability to develop project plans, manage individual deadlines and goals
• Ensures UAT activities meet business goals. Coordinate business approval of releases prior to build
• Understand the domain and know the experts to ask the right questions to prioritize and perform necessary follow-ups to resolve issues
• Leverage past experiences to identify potential areas of improvement in project performance and sharing of best practices related to overall project management
• Minimum 10 years project management experience in Retail and Ecommerce Domain and Managed all the integrations with internal and external platforms along with SAP and other inventory management products
• Implemented Opinion Lab, Mixpanel, Localytics, Heap Analytics and Zendesk
• Worked on Website & Mobile Project Platforms and managed projects in Warehoouse Optimization, Customer Analytics, Beacons, and Predictive Analytics for Storefronts.
• Experience with Agile and other non-Agile project methodologies
• Experience implementing and maintaining eCommerce platforms and third party eCommerce applications
• Understanding of Shopify, Bigcomemrce, Demandware & Newstore and WMS paltforms.

TECHNICAL SKILLS:

Platforms: Microsoft, Magento, Druple, Oracle, Remedy, Demandware, Shopify, Bigcommerce SAP Hybris, Big data, TIBCO, Amazon

PM Tools: MSP, MS Excel, Jira, Confluence, SAP PS

Languages: Dot Net, Java, HTML, MatLab, CSS, HTML, Jscript, Json, Python

RDBMS: Oracle, MS Access, SQL, HDFS

BI Tools: SAP Business Objects 6.5/ XI R2, SSRS, SSIS

Big Data: Hadoop, Hive, Cassandra, Cloudera

CRM / ERP MS Dynamics, MS CRM, Sibel 7.7, CPQ

DevOps: Bitbucket, Git, Bamboo

Cloud: AWS Technical, Google Kubernetes

Ticket Tool: Amdocs, BMC Remedy ITSM, Jira

Others: Visio, MS Office, Office 365, ALM, VSS, Sharepoint, STORM, Citrix, VPN

PROFESSIONAL EXPERIENCE:

Confidential, Pittsburgh

Ecommerce Business Manager

Responsibilities:

• Launched an Internet E-catalog marketing product instrumental in generating new revenue channels.
• Developed KPI’s for Confidential and created various dashboards to track relevant web analytics
• Developed and implemented new search engine marketing(Searchdex) that increased the organic traffic by 350% and weekly conversion has been recorded by 3 times
• Worked with Product teams for UI/UX for Web fullfillments and Store fullments and Dicksportinggoods.com
• Worked on Other products of DSG including Golf and Fishing retal websites.
• Led the Omni-channel teams to accountable for growth of Ecommerce Business and DSG store sales.
• Increased average order, conversion and achieved 12-month plan and under the leadership, Confidential sales reached to 1Billion$.
• Leading a team of 40 people across Technology, UAT, Omni-channel analyst, Business Analyst, Product managers etc.
• Strategic relationship with several different vendors across Technology, Promotions, Analytics, Marketing & Advertising.
• Worked with Marketing head to develop the custom sports campaign’s for the communities and responsible for drive the campaigns in Pittsburgh region.
• Developed a 3 year roadmap for the future sales of business and introduce the more customer friendly approach.
• Provided guidance and direction to project team members IT project managers, solution architects, developers, QA, etc. and fostered communication and collaboration among support teams (release management, systems infrastructure, etc.) to ensure a complete and functioning solution that delivered value to the business.
• Used market research, customer surveys, and web analytic data to understand customer and business needs, discovering latent gaps, identifying new opportunities to ultimately define a product roadmap.
• Worked with CIO to ensure interfaces between e-Commerce system and back-end operational systems (ERP, inventory management, sales force automation, etc.) to ensure seamless integrations and efficient business processes.
• Enhanced multi-channel shopping experience by incorporating in-store signage that directed consumers to shop online and vice versa.
• Managed individual product lifecycles, from concept to gap assessment, definition of key capabilities; Worked across the organization to develop requirements and worked with IT to understand tradeoffs through product launch and the ongoing management of the product post launch.
• Responsible for generating P&L for implementing various projects for Ecommerce Business.
• Developed Budgets for new projects implementation and responsible for delivering the ROI by achieving the increased conversion and customer base.
• Re-shaped IT and marketing teams through effective recruiting, managing and coaching, which raised the skills level and changed the marketing culture from reactive to proactive and accountable.
• Responsible for reshaping the business strategies for GolfGalaxy.com

Confidential, New York

Digtial Technology Manager - Ecommerce

Responsibilities:

• Champion development of E-Commerce capabilities and marketing programs which will drive aggressive sales goals and optimization of site-wide Key Performance indicators
• Management of the e-Commerce P'L through detailed forecasting, budget development and oversight, revenue generation and marketing activities in conjunction with other internal and external teams
• Oversee SEO, Email, paid strategy, implementation execution of all online marketing campaigns, including Search, Affiliate Marketing, Video, Retargeting, Display Networks
• Improve site engagement rates, user experience, conversion rates and transaction value with the goal being to drive online sales through optimization and enhancement of site search, product categorization, site navigation and taxonomy, and up/cross sell opportunities
• Leads e-Commerce merchandising in optimizing speed and product storytelling in the product enablement process.
• Build online marketing playbook ensuring all reporting is actionable, working to ensure that every investment is delivering maximum return against defined objectives
• Define and lead high priority initiatives including lifetime value models, audience segmentation, and retargeting initiatives
• Work with Retail Planning. Buying teams to ensure alignment in assortment planning and markdown strategy, while maintaining a wide breadth of available products
• Manage all aspects of website merchandising and buying, including site merchandising, promotion planning, overseeing new product selection, online catalog changes, product setup, vendor performance, etc.
• Works with the development team to implement A/B tests as well as new and on-going design and functionality enhancements for desktop and mobile experiences.
• Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 69% increase in AOV, 100% increase in visit duration, and 3% decrease in bounce rate.

Confidential, Philadelphia-USA

Global Product Manager

Responsibilities:

• Provide management visibility into project progress, while supporting effective decision-making, approvals, and direction
• Provides management visibility into project status while executing effective decision-making, approvals, and direction
• Manages geographically dispersed business teams, off-shore development teams, and third-party vendors
• Create, manage and enforce timelines for world-class execution of all requests
• Shares best practices related to project management
• Understands the domain, knows the experts, asks the right questions to prioritize and perform necessary follow-up to resolve issues
• Create, lead and manage all aspects of a project, including project planning, communication, scheduling, budget management, issue and risk tracking from ideation to delivery and beyond
• Assists account management team to identify emerging issues and trending problems for solution and drive solution to resolution
• Reports periodically business performance, status and trends to assigned account
• Establishes responsibility for assigned project/s tasks/milestones
• Responsible for developing and streamlining procedures across department
• Prepares cost estimates and develops proposals for all changes requested that affect the project
• Responsible for continuous cost reduction, process improvement and problem resolution
• Responsible for strategically developing the program for the future (technology, strategy, processes)

Confidential

Global Account Manager

Responsibilities:

• Developed plan for new mobile site. A/B testing, UI/UX and Customer Journey phase of the project Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 35%, reduced bounce rate by 42%, and improved user engagement.
• Responsible for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive 15% improvement in site conversion. Improved user engagement through detailed analytics and user testing.
• Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 19% increase in AOV, 8% increase in visit duration, and 3% decrease in bounce rate.
• Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building campaigns. Manage SEO strategy and campaigns to grow user base and improve brand awareness.
• Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic by 75% and increased new visitor traffic by 9%.
• Met with channels/customers to understand their current technical environment, key business issues/drivers, and future technology requirements
• . Built relationships with vendors to manage all ecommerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software.
• Working knowledge of Ecommerce Order Management and Content Management
• Working knowledge of Ecommerce Applications (Oracle - ATG) and Ecommerce Application development and deployment, and familiarity with Merchandising and Supply Chain systems
• Ensure project plans are monitored and owners deliver according to planned actions and any constraints: Coordinate implementation of actions as identified by stakeholders, and track and monitor progress to plan - time, cost, resource, benefits
• Simultaneously manage multiple e-commerce/IT projects working of varying sizes with a global, cross-functional team using Agile development principles
• Business analysis: Some process and value stream mapping of operational functions, to ascertain operational routes for successful delivery and implementation and to identify best practice
• Deliver presentations and effectively articulate pros and cons, facts and figures, and broad business topics to management, employees, peers, vendors and clients
• Managed multiple, concurrent projects involving cross functional groups, from planning, coordination, risk mitigation, and drive those projects through to deployment

Confidential

Ecommerce Business Analyst

Responsibilities:

• Maintained relationships with drop ship vendors through online support, order entry and order fulfillment to include eBay and Amazon order preferred processing.
• Developed database directory for Amazon Sears.com, Rakuten, and over 100 other online retailers.
• Created product information packages for vendors including product descriptions, images and pricing. Ensured all information copy, product and non-product was updated and accurate.
• Oversaw products offered and merchandising to ensure sales were maximized and orders delivered were accurate. Worked directly with merchants and drop ship vendors to ensure product images are received and uploaded on the site, as well as removed discontinued product lines.
• Regularly reviewed competitive websites in terms of product range, marketing initiatives including functionality and customer offerings.
• Involved into preparation of BRD and ROI based document and PRIME projects
• Consulting to customers, Partial Project Management, Planning and estimation
• Involved into full operational strategy for North America Operations driving to implementation of the project
• Involved into Risk Management, Demand Management, Incident Management, Escalation Management
• Involved in requirement elicitation, requirement gathering and management for 1st phase of project
• Manage onsite and Offshore resources and responsible for tracking their career growth
• Mapped client process maps for publishing content on portal and workflow involved
• Relationship Management with customer
• Provide a Lead to Wipro Product team to get engaged with Confidential and developed solution selling maps with the presales team.
• Provided product updates and technical advice to clients - Explained technical capabilities and business benefits of solutions to the customer from engineering level to senior executives

Business Analyst

Confidential

Responsibilities:

• Clarified client requirements, business needs and project objectives, via feedback sessions and client meetings, in collaboration with all stakeholders
• Responsible of identifying resource for project assignment/work
• Met with channels/customers to understand their current technical environment, key business issues/drivers, and future technology requirements
• .Work with regional sales managers to provide pre/post-sales support - Worked with the sales team to design, propose, and close new deals/opportunities with customers.
• Creating SRS and project initiating document, functional specification
• Estimating the sessions with customers for requirement gathering process
• Defining and documenting the project scope
• Communicates effectively with clients to identify needs and evaluate alternative business solutions with project management.
• Worked with customers to ensure smooth delivery and implementation of software solutions
• Describe what the system, process, or product/service must do in order to fulfill the business requirements after estimating the requirement gathering session with customer
• Conducted business analysis, project assessment and feasibility determination
• Capturing the functional requirements and mapped to technical
• Creating the metrics and defining project scoping and definition
• Interacting customer for understanding requirements, coordination of onsite & offshore team