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Senior Digital Business Intelligence Specialist Resume

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OBJECTIVE:

Position in analytics or customer insights

SUMMARY:

  • 13 years employed in data analysis, including 3 years in Customer Analytics
  • 7 years of market research experience, including focus group and quantitative work
  • 6 years of customer insights research in retail
  • 3 years of experience in SQL and Tableau
  • 7 years of experience managing staff, including one lower - level manager
  • Managed and developed two million-dollar tracking surveys of thousands of customers
  • Skilled in oral and written presentations, from teaching, writing, and business presentations
  • Experienced in Agile work processes

RELEVANT SKILLS:

  • Alteryx, Excel, Tableau, SQL, R, SPSS, Word, PowerPoint, Hive, Impala, Hadoop
  • OpinionLab and ForeSee for digital Confidential
  • Social media listening and analysis, Text Analytics, Clarabridge

RELEVANT EXPERIENCE:

Senior Digital Business Intelligence Specialist

Confidential

Responsibilities:

  • Analyzed web traffic to Confidential
  • Produced about 50 reports on the behavior of Medicare shoppers on Confidential /Medicare
  • Analyzed Voice Of The Customer survey data to identify opportunities for improving the Confidential among those visiting Humana’s Medicare enrollment site
  • Carried out work using these tools: SQL, Hive, Hadoop, Impala, Excel, Tableau, Splunk and IBM Digital Analytics (formerly Coremetrics)
  • Spearheading user transition from Hive to Impala on Hadoop.

Business Intelligence Specialist

Confidential

Responsibilities:

  • Developed, produced and presented analytical reports on the performance of new store formats, loyalty programs, advertising, promotions, direct mail, and lines of business, such as SNAP (food stamps)
  • Carried out work using these tools: SQL, Alteryx, Excel, Tableau, Business Objects, SPSS and R.
  • Worked in an Agile environment
  • Left Confidential with 1,300 others to take a generous voluntary separation package offered by company as part of in major cost-cutting efforts

Database Marketing Analyst

Confidential

  • Analyzed Confidential customer behavior - sales, units purchased, visits, baskets, etc. - with extracted and blended data from Confidential financial and store databases

Digital Research Project Manager

Confidential

Responsibilities:

  • Led research in new position formed to support the development of Confidential ’s digital shopping and feedback channels: mobile, web, e-commerce, and social media
  • Experience with web customer feedback (OpinionLab) and text analytics (Clarabridge)
  • Supervised one other project manager

Project Manager

Confidential

Responsibilities:

  • Managed two million-dollar tracking surveys of Confidential customers
  • Developed and improved survey processes, and data management
  • Coordinated work of two dozen regional survey leaders
  • Directed staff at three survey vendors
  • Collaborated with other departments and senior business partners

Project Manager

Confidential

Responsibilities:

  • Designed, managed, and analyzed data for 15 research projects, including 50 focus groups and 3 surveys
  • Led new research concerning multicultural consumers, retail health clinics, telecommunications, and social media

Senior Market Research Analyst/Consultant

Confidential

Responsibilities:

  • Managed and analyzed quarterly customer satisfaction survey of health plan members
  • Co-managed and analyzed survey of employees to assess work productivity, health, life stressors, and job satisfaction
  • Performed numerous and varied market research investigations, analyses and report writing

Research Specialist

Confidential

Responsibilities:

  • Analyzed survey data on work injuries, medical experiences, and use of worker’s compensation

Project Director

Confidential

Responsibilities:

  • Directed and co-designed continuous nationwide telephone survey ( Confidential ) measuring political agendas and political participation, approximately 30 minutes in content, with approximately 125 interviews per month from February 2004 to the beginning of 2007.
  • Co-designed and managed the 2008 Confidential survey, fielded September through December 2008.
  • Co-signed book contract with Cambridge University Press for book on 2004 and 2008 elections.
  • Directed and co-designed earlier version of similar survey in 2001, with oversample of youth (14-26 year olds)
  • Drafted and finalized report to Pew Charitable trusts comparing youth and older Americans in their political agendas and political engagement
  • Drafted report analyzing age-group differences using newer data from Confidential
  • Drafted and helped promote press release about above report, which resulted in stories carried in over 100 media outlets nationwide, including follow-up interviews on radio and television news programs
  • Drafted or helped draft 3 successful grant applications

Associate Survey Director, Research Analyst, and Consultant

Confidential

Responsibilities:

  • Co-designed and co-managed 6 monthly telephone surveys of California adults
  • Co-authored 6 reports analyzing survey results

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