Senior Digital Business Intelligence Specialist Resume
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OBJECTIVE:
Position in analytics or customer insights
SUMMARY:
- 13 years employed in data analysis, including 3 years in Customer Analytics
- 7 years of market research experience, including focus group and quantitative work
- 6 years of customer insights research in retail
- 3 years of experience in SQL and Tableau
- 7 years of experience managing staff, including one lower - level manager
- Managed and developed two million-dollar tracking surveys of thousands of customers
- Skilled in oral and written presentations, from teaching, writing, and business presentations
- Experienced in Agile work processes
RELEVANT SKILLS:
- Alteryx, Excel, Tableau, SQL, R, SPSS, Word, PowerPoint, Hive, Impala, Hadoop
- OpinionLab and ForeSee for digital Confidential
- Social media listening and analysis, Text Analytics, Clarabridge
RELEVANT EXPERIENCE:
Senior Digital Business Intelligence Specialist
Confidential
Responsibilities:
- Analyzed web traffic to Confidential
- Produced about 50 reports on the behavior of Medicare shoppers on Confidential /Medicare
- Analyzed Voice Of The Customer survey data to identify opportunities for improving the Confidential among those visiting Humana’s Medicare enrollment site
- Carried out work using these tools: SQL, Hive, Hadoop, Impala, Excel, Tableau, Splunk and IBM Digital Analytics (formerly Coremetrics)
- Spearheading user transition from Hive to Impala on Hadoop.
Business Intelligence Specialist
Confidential
Responsibilities:
- Developed, produced and presented analytical reports on the performance of new store formats, loyalty programs, advertising, promotions, direct mail, and lines of business, such as SNAP (food stamps)
- Carried out work using these tools: SQL, Alteryx, Excel, Tableau, Business Objects, SPSS and R.
- Worked in an Agile environment
- Left Confidential with 1,300 others to take a generous voluntary separation package offered by company as part of in major cost-cutting efforts
Database Marketing Analyst
Confidential
- Analyzed Confidential customer behavior - sales, units purchased, visits, baskets, etc. - with extracted and blended data from Confidential financial and store databases
Digital Research Project Manager
Confidential
Responsibilities:
- Led research in new position formed to support the development of Confidential ’s digital shopping and feedback channels: mobile, web, e-commerce, and social media
- Experience with web customer feedback (OpinionLab) and text analytics (Clarabridge)
- Supervised one other project manager
Project Manager
Confidential
Responsibilities:
- Managed two million-dollar tracking surveys of Confidential customers
- Developed and improved survey processes, and data management
- Coordinated work of two dozen regional survey leaders
- Directed staff at three survey vendors
- Collaborated with other departments and senior business partners
Project Manager
Confidential
Responsibilities:
- Designed, managed, and analyzed data for 15 research projects, including 50 focus groups and 3 surveys
- Led new research concerning multicultural consumers, retail health clinics, telecommunications, and social media
Senior Market Research Analyst/Consultant
Confidential
Responsibilities:
- Managed and analyzed quarterly customer satisfaction survey of health plan members
- Co-managed and analyzed survey of employees to assess work productivity, health, life stressors, and job satisfaction
- Performed numerous and varied market research investigations, analyses and report writing
Research Specialist
Confidential
Responsibilities:
- Analyzed survey data on work injuries, medical experiences, and use of worker’s compensation
Project Director
Confidential
Responsibilities:
- Directed and co-designed continuous nationwide telephone survey ( Confidential ) measuring political agendas and political participation, approximately 30 minutes in content, with approximately 125 interviews per month from February 2004 to the beginning of 2007.
- Co-designed and managed the 2008 Confidential survey, fielded September through December 2008.
- Co-signed book contract with Cambridge University Press for book on 2004 and 2008 elections.
- Directed and co-designed earlier version of similar survey in 2001, with oversample of youth (14-26 year olds)
- Drafted and finalized report to Pew Charitable trusts comparing youth and older Americans in their political agendas and political engagement
- Drafted report analyzing age-group differences using newer data from Confidential
- Drafted and helped promote press release about above report, which resulted in stories carried in over 100 media outlets nationwide, including follow-up interviews on radio and television news programs
- Drafted or helped draft 3 successful grant applications
Associate Survey Director, Research Analyst, and Consultant
Confidential
Responsibilities:
- Co-designed and co-managed 6 monthly telephone surveys of California adults
- Co-authored 6 reports analyzing survey results