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Global Digital Marketing Development Director Resume

New York, NY

SUMMARY:

Highly motivated with over 15 years of leadership experience in digital innovation and new product development. Focusing on global product strategy, launching and driving adoption of new platforms and enhancing existing products. Strong in building and leveraging relationships with leadership and across a matrixed global organization, with experience that balances technical knowledge and business acumen.

SKILLS:

  • Proficient in Adobe Photoshop, Microsoft Office
  • Trained in both waterfall, Agile and SAFe product development methodology
  • Experience with Content Management and Marketing Automation Platforms
  • Intermediate French and Arabic (Speaking, Reading)

WORK EXPERIENCE:

Confidential

Global Digital Marketing Development Director, New York, NY

Responsibilities:

  • Collaborated with C - level executives to define and gain alignment on a multi-year customer centric strategy and roadmap, overseeing multiple global agile scrum teams responsible for delivering enhancements into the commercial Salesforce platform.
  • Spearheaded the vendor selection, integration and build of a global marketing platform and launching marketing campaigns in 5 global markets focusing on prospect onboarding, engagement and retention, enabling a 360 customer view and automated lead orchestration.
  • Led a team of global product owners managing the design of the UI/UX and technical enhancements for partner portals and digital application products across all markets, delivering over $4 billion in potential charge volume YTD.

Confidential

Platform Rollout and Marketing Services Integration Director, New York, NY

Responsibilities:

  • Led the strategic management process of Plenti’s design and configuration for the US market.
  • Partnered with marketing and branding teams to develop and implement card design, launch marketing toolkit and customized communication across multiple channels.
  • Managed a highly skilled and experienced team to evaluate, select and integrate with various in-house and third-party vendors supporting online and offline channels, including: email, mobile SMS & Push notifications, call center, card production and Lettershop.
  • Managed the requirement and change request process that aligned with both agile and waterfall methodologies across the different workstreams.

Confidential

Sr. Manager, New York, NY

Responsibilities:

  • Defined the strategy for “Smart Transactions” that leverage data and analytics across Amex systems to trigger and deliver customized and contextual benefit reinforcement campaigns via online and mobile channels to drive customer growth and retention.
  • Managed the E2E new product development and the successful launch of the Confidential Plum Card, under budget and with no defects. Resulting in 55% lift in Apps and 31% lift in Confidential .
  • Managed the E2E NPD and successful launch of the Enhanced SimplyCash Business Credit Card on time and under budget.
  • Partnered closely with analytics and data science teams to provide qualitative and quantitative information to develop a differentiated strategy and value proposition construct, targeting OPEN’s top clients.

Confidential

Sr. Manager, New York, NY

Responsibilities:

  • Led product development through, feasibility, pricing analysis, implementation and successful launch of a global Telepresence “virtual meetings eXpert” servicing product.
  • Developed marketing, training and sales materials, targeting Confidential Business Travel global clients internationally.
  • Led the development of a functional demo portal to secure participation from external fortune 500 company.
  • Liaison between business and technology to capture and categorize over 500 requirements from all business functions impacted by a new global billing project.

Senior Online Merchandising Manager

Confidential, New York, NY

Responsibilities:

  • Developed 127 different merchandising components, including 7 active promotions, enabling the successful launch of the client pilot of the website, which helped drive transactions.
  • Designed enhancements for tool sets, promotions, web design and overall site functionality as well as managing all test efforts for the releases of said enhancements.
  • Redesigned the merchant on boarding process, reducing timeline from 62 to 40 days (35% time Confidential ).

Confidential

Sr. Manager, New York, NY

Responsibilities:

  • Led a team to manage data collection, quality assurance and usage for a servicing site used nationally by all of Confidential ’s service centers, making it the most profitable program for the company.
  • Led a highly cross functional team, across IT, Business Development, Operations, Supply Chain, Vendor Relations and Finance to research, building relationships and procuring relevant data to drive conversion from multiple manufacturers across different industries.

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