We provide IT Staff Augmentation Services!

Salesforce Marketing Cloud Developer Resume

SUMMARY:

  • Cross - Channel Marketing Specialist with 3+ years of experience in Email/SMS/Push marketing.
  • Experience working with various companies across multiple disciplines including finance, software, and retail.

PROFESSIONAL EXPERIENCE:

Confidential

Salesforce Confidential Developer

Responsibilities:

  • Responsible for supporting day to day SFMC operations and cross-channel digital marketing campaigns including email and SMS
  • Responsible for Managing 88 business units globally as Administrator/Developer and providing day to day support for Confidential developers.
  • REST API Integrations to different internal systems for seamless data flow to Confidential
  • Created outbound API triggered SMS leveraging Sales Cloud data to send dynamic SMS
  • Assisting internal teams in setting up and conducting A/B and multi-variant testing based on criteria such as segmentation, offer, offer presentation and creative.
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Build out Marketing Confidential in Journey Builder and Email & SMS campaigns
  • Working on HTML, CSS, Amp Script to update HTML based emails and landing pages.
  • Constructing engaging user interfaces to ensure the highest success with email promotions

Confidential

Email Marketing Developer

Responsibilities:

  • Managing subscriber data, import and segmentation using a combination of Salesforce Confidential tools and database queries
  • Working with Marketing managers and converting their strategy into implementations using Confidential Confidential .
  • Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns
  • Used Journey builder in running more than 70 different campaigns along with Automation Studio and Contact Builder.
  • Used HTML, CSS, AMPScript, SSJS, and other technologies to build customized solutions that support critical business functions.
  • Collaborating with members of the project team and business owners to design, develop, unit test, and provide post-release support.
  • Worked in an Agile environment with a focus on iterative and test-driven design methods.
  • Design advanced reports, dashboards, and portals in Confidential and other business intelligence tools.
  • Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
  • Scheduling deployments in the Salesforce Confidential application and providing completion communications to the client
  • Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments
  • To Monitor the campaign post-deployment to validate completion
  • To Develop robust campaign documentation, including customer specific work instructions
  • Prepare customer assets for hand off to other team members
  • Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
  • Leverage AmpScript to automate email sending processes.
  • Create emails in Exact Confidential using content builder, WYSIWYG editor, and html
  • Send emails through Exact Confidential and track campaign results and efficacy. Leverage existing email templates to create new email campaigns
  • Enabling dynamic content management and personalization using AMPScript
  • Use AMPscript language to create various email campaigns; create automated marketing campaigns
  • Familiarity with SQL language for writing queries for data in Exact Confidential .
  • Track campaign metrics including, sends, click through rates, and other measures using both exact Confidential and google analytics along with Excel; building dashboards to present analytics to company stakeholders.
  • Validating the emails using Litmus tests.
  • Generating the data extract reports.
  • Manage social media communication in conjunction with the Social Media marketing manager
  • Help manage monthly media plans for interactive direct response campaigns on behalf of the digital marketing team; Manage vendor communication for performance management and updates
  • Analyze campaign results and ROI and provide campaign reports; Coordinate monthly returns, reconciliations, and invoicing for lead vendor accounts
  • Experience working on internal tools like Superpac, Jigsaw, Table, Rossetta and bloc
  • Familiarity with working on language translations.

Confidential

SFMC Developer

Responsibilities:

  • Create Confidential and implement marketing campaigns using tools like Journey Builder, Email Studio, and Automation Studio.
  • Provide sales and marketing data analysis and reporting including metrics and results for the marketing campaigns ROI.
  • Integrate campaign members to Confidential and used them in Confidential .
  • Create Triggered sends for continuous flow and provided sample REST API payloads.
  • Deliver support in the areas of SFDC Confidential configuration, administration, reporting, data migration, solution design and project coordination.
  • Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.
  • Work with Confidential Connect, Data Stream, query writing, data extensions and AMP Script.
  • Develop different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS
  • Manage Confidential / Confidential implementation for a large enterprise, including multiple business units troubleshooting
  • Involve in the SDLC phases like Requirement Analysis, Implementation and estimating the time-lines for the project.
  • Design and execute customized solutions, such as API integration and using Data Extensions, by leveraging Salesforce Confidential (SFMC) and other toolsets and leveraging industry best practices
  • Serve as the technical subject matter expert for product and development teams to build and deliver email solutions based on business requirements; provide technical consultation on SFMC tool set and solutions
  • Develop specialties in SFMC data management, scripting languages, API, and/or integrations
  • Managing subscriber data, import and segmentation using a combination of Salesforce Confidential tools and database queries
  • Working with Marketing managers and converting their strategy into implementations using Confidential.
  • Design mobile responsive email mock-ups that are built out and integrated into the Salesforce Confidential .
  • Build and manage technical SFMC infrastructure for supporting the client's growing consumer marketing practice
  • Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
  • Lead the tactical execution of email campaigns, including developing HTML email templates, executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs

Confidential

Web/ UI Developer

Responsibilities:

  • Involved in requirement gathering requirements and analysis.
  • Developed windows forms for the windows-based system using JavaScript.
  • Designed and implemented the whole web site using HTML, XML, CSS, Flash and MySQL.
  • Involved in Design UI Screen, created several mock up Using HTML, CSS and JavaScript.
  • Participated in analyzing the requirements and depicted them through use cases and scenarios.
  • Participated in unit testing, integration testing and installation of the system.
  • Involved in Web design and development for the UI interface design, graphic design for printed materials and presentations, illustration, logo design. Used HTML, CSS, and JavaScript.

Hire Now