SUMMARY:

• Heavy experience serving as liaison between business stakeholders & development teams
• Seasoned in prioritizing backlogs to support product roadmap according to business value
• Extensive Business Analyst experience working with customers and/or systems integrators
• Clear record of growing revenues while simultaneously reducing costs & streamlining workflows
• Detail oriented manager with significant experience with proven ability to assemble & lead teams
• Heavy emphasis on managing client relationships as well as user acquisition, retention & management
• Capable of significantly accelerating time to market, enhancing competitive position & reducing dev costs
• Successfully translate data metrics & customer feedback into immediate results
• Highly - motivated, self-starter with an acute focus on practical, forward-thinking strategies
• Directed multidisciplinary teams ranging from 3 to 35 both local & global with direct & indirect authority
• Fortune 50 level usability testing, UX/UI design & conversion optimization experience
• KISS approach to continually improve, streamline & further promote user-centric experiences
• In-depth knowledge of cross platform mobile & web production (HTML5, jQuery, PHP & CSS)
• Extensive experience in Waterfall, Agile & Hybrid production environments.
• Strong experience using LAMP technologies (Linux, Apache, MySQL, PHP)

PROFESSIONAL EXPERIENCE:

Confidential

Business Ecommerce Manager, Houston, Texas

Responsibilities:

• Managed all parts of daily operations for two Ecommerce brands to keep it functioning & growing.
• Lead, coached, & managed E-Commerce, Digital Marketing & Operation teams to optimize sales & UX
• Managed supply chain & vendor relationships to ensure best possible savings for the business
• Identified & implemented cost saving opportunities whenever & wherever possible
• Lead & implement growth strategies by utilizing analytics & multi-variant testing whenever
• Enhanced customer service experience by optimizing or creating processes
• Set achievable sale goals & implement ways to increase sales for the business
• Performed top data driven analysis to increase customer acquisition, loyalty, traffic & sales performance
• Managed online store updates including product uploads, content, sales & promotions, landing pages & banners
• Conducted requirements gathering meetings with business management & external clients to define solutions
• Worked with marketing & sales to craft messaging for each brand to ensure alignment with business objectives
• Analyzed & reported weekly performance trends across all digital channels
• Developed & executed business strategies to continue improvements through digital operations, web technologies, & site merchandising to deliver a cohesive online experience.
• Worked with graphic team to develop creative process & material for ecommerce websites & marketing
• Responsible for building & driving SEO & Social Media strategies both short & long term
• Leveraged internet marketing best practices against site changes to impact customer acquisition & retention
• Implemented best-in-class customer service policies & practices within the customer support team
• Managed digital marketing initiatives across Adwords, Facebook Advertising & Pinterest
• Provided thorough orientations to new staff, including reviewing company benefits & policies, computer issues, health, safety & building policies, office procedures & job expectations

Confidential

Senior Product/Project Manager, Houston, Texas

Responsibilities:

• Agency style creation of multiple digital marketing efforts per campaign, including SEO, SEM, Mass Email
• Responsible for the creation & launch of multiple marketing campaigns & subsequent messaging & collateral
• Worked directly with C-Level Executives to streamline Customer Journey increasing profitability by ~27%
• Developed an intimate knowledge of global customer needs & competitive data.
• Client facing strategy sessions to understand new data & app integrations opportunities & strategy alignment.
• Guided marketing analytics & strategy development for new product launches customer acquisition lifecycle
• Worked closely with peers across departments to ensure proper management of Data Governance, & Quality.
• Defined & presented recommendations for a cross-integrated applications
• Conducted primary client research, exploring user behaviors & motivations
• Coordinated vendor based management & development of data harvesting initiatives
• Managed an in-depth analysis of SEO related issues for both Corporate & three sub-brands.
• Ensured conformity of user interface design standards & processes of Data Team's ticketing system
• Conducted requirements gathering meetings with business management & external clients to define solutions.
• Created business requirements & conceptual design documents adhering to the company wide SDLC process.
• Leveraged hybrid Agile methodology across multiple product roadmaps.
• Established strategies elevating production within client's enterprise/business objectives
• Supported customer segmentation predictive analytics lead management & engagement scoring efforts
• Define the business case & user requirements for new corporate applications & ongoing enhancement of apps
• Managed delivery of brand specific GTM strategies across dozens of campaigns each month.
• Created & directed production of interactive information architecture deliverables
• Developed digital playbooks for data management to reduce bounce rates & optimize call production.
• Introduced data profiling strategies across internal & external based prospect data.
• Rebuilt data request based workflows which immediately reduced QC efforts by ~33%
• Ensuring delivery of services within agreed SLAs & costs
• Developed business cases & market requirement documents for new product features & capabilities
• Performed market analysis including consumer research to confirm product adoption & gather statistics
• Ongoing contribution of subject matter expertise & content to training department.
• Cross platform integration across multiple platforms & departments including Salesforce & Marketo

Confidential

Senior Product Manager, Dallas, TX

Responsibilities:

• In-Direct authority over a nationally diverse set of designers, developers & creative professionals
• Leading initiatives across a broad range of platforms & channels to increase UX & prolong engagement
• Working closely with Management, SMEs & external Fortune 50 clients to ensure operational success
• Successfully created & developed the web & mobile version of the Connect platform within first six months
• Managing a massive effort of either migration or aggregation of preexisting platforms & content to Connect
• Developed & delivered real time analytical & business intelligence capabilities thru my Connect platform
• Constantly gathering requirements, designing quality solutions & creating business enhancements
• Passionately leading launches, managing priorities, & collaborating with key stakeholders
• Driving research, competitive positioning & gap analysis to ensure on-target design & market domination
• Actively identifying stakeholders of the work effort, what their needs & roles are & how they are impacted
• Ongoing analysis of KPI's within department, subsequent teams & individual projects to gauge success
• Complete ownership of admin & development responsibilities for Connect’s web & mobile platforms
• Leveraged Gamification to incentivize collaboration amongst hundreds of engineers
• Management of Salesforce API integration & automation to Connect platform
• Leading the functional responsibilities, process design, implementation & administrative operational support
• Designed usability testing procedures focused on C-Level executive & director level expectations
• Actively conducting testing of internal & external applications & subsequent business processes
• Proactively translating design specifications to both internal & external teams of developers
• Constantly ensuring all nuances of the requirements are understood & executed per requirements

Confidential

Principal Manager, Dallas, TX

Responsibilities:

• Created & managed customer-focused GTM (Go-To-Market) strategies across UGC web platform.
• Responsible for producing accurate & precise content across infographics, blogs & social media
• Directly managed a cross functional team of designers, copy-writers, developers & administrators
• Implemented enhancements based on metrics, competitive research, & company strategy
• Launched Gamification platform positively boosting all site metrics including social KPIs to over 500% MOM
• Successfully produced multiple social centric sweepstakes ultimately increasing user engagement by 3.4%
• Led multiple collaborations with Travelocity/Sabre resources across Brand, Design, Marketing, Media & IT
• Decrease of 50% to overall product development cycle by applying forward-thinking strategies & solutions
• Grew Revenue Per Visit 2.3% & Margin Per Visit 11% with changes to Email, Social & PR strategy
• Performed vendor analysis, selection, negotiation, as well as project oversight for over $2M in contracts
• Managed projects honing analytical techniques within Adobe Analytics - SiteCatalyst
• Ensured successful delivery of SEO, Content Development & Platform Functionality solutions by vendors
• Reduced annual operating expenses by more than $150k by eliminating excessive development resources
• Expanded responsibilities include multiple Travelocity mobile app concepts, CMS & content strategy
• Drove concept initiatives for the development of 9 st& alone, travel related cross platform mobile apps
• Mobile solution was capable of managing all 9 concepts within one platform for easy management & scalability
• Created & deployed strategies elevating user experience resulting in a 4.76% growth of site retention KPI
• Defined Facebook, Twitter & Instagram Production Calendar, averaging in a 7% time-to-market improvement
• Rebuilt Brand Guidelines & Design Review processes, averaging in a 13% time-to-market improvement
• Migrated support process to Jira, a cloud based solution, averaging in a 30% time-to-market improvement
• Successfully redesign all streaming media features such as live chat & forums
• Revised entire email marketing strategy including content & creatives increasing KPIs ~1-2%
• Responsible for analyzing metrics, defining KPIs to monitor post-launch performance
• Rebuilt User Generated Content (UGC) publishing workflow, reducing moderation efforts by ~25%
• Managed development of all reporting, metrics, data analysis in support of overall product strategy
• Generated business reqs & coordinated with development team to ensure successful feature launches
• Focused UX initiatives on funnel optimization with a strong emphasis on page design, layout & content
• Database marketing leveraging Salesforce platform & integration into mass email solution.
• Collaborated with Online Testing Team to define site test priorities based on financial & performance goals

Confidential

Senior Project Manager, Houston, TX

Responsibilities:

• Ownership over production initiatives for any digital media assets & deliverables company wide
• Annually achieved buy-in on hundreds of marketing strategies across multiple business units & channels
• Multi-million dollar digital media campaigns that attributed to 18% company’s total gross annual revenue
• Managed production calendar & ensured accurate, timely delivery of ~300 unique deliverables quarterly
• Created & deployed an intuitive Campaign Management Tool (SharePoint 07) with team specific UI
• Responsible for 22% quarterly reduction of go-to-market delivery times across entire department Introduced hybrid Agile workflow processes for all local & global production teams department wide
• Deployed three-week sprints & delivered phased launches on time or ahead of schedule
• In-Direct authority over 35 globally located designers, developers, creative & copywriting professionals
• Organized & led all Daily Scrums with a strong focus on elevating cross-team relationships
• Performed weekly executive (C-Level) status reviews utilizing real-time metrics from Campaign Management Tool
• Expanded responsibilities include management over with social media & mobile GTM development
• Managed the development & release of the first mobile app solution offered by a major airline
• Customer insight research within Salesforce solution for usability reporting of enterprise clients
• Managing & controlling the direct & total costs (KTLO) for products while improving cost transparency, ensuring financial targets, KPIs & SLAs
• Drafted wireframes & conducted storyboard sessions relating to site refresh & mobile experience
• Supported the launch of the new United.com in the US, Europe, & Asia-Pacific regions
• Utilized Axure to craft interactive wireframes for mobile development initiatives
• Provided both internal performance & web analytics based on customer usage via Omniture (Adobe Analytics)
• Influenced comprehensive usability testing with the focus of increasing relevancy of assets
• Conducted user interviews, focus groups as well as usability testing nationwide for largest airline worldwide
• Recorded & managed all user stories to improve design, functionality & feature set
• Managed creation of user-centric online experiences based on consumer engagement & partner goals
• Leveraged global designers for the responsive, modularized redesign of all digital experiences
• Ensured all campaign assets adhered to organizational, brand, regional, legal (state & federal) guidelines
• Performed competitive landscape analysis to identify site & mobile opportunities
• Researched product requirements of internal clients for new CMS/Merchandising portal