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Business Ecommerce Manager Resume

Houston, TexaS

SUMMARY:

  • Heavy experience serving as liaison between business stakeholders & development teams
  • Seasoned in prioritizing backlogs to support product roadmap according to business value
  • Extensive Business Analyst experience working with customers and/or systems integrators
  • Clear record of growing revenues while simultaneously reducing costs & streamlining workflows
  • Detail oriented manager with significant experience with proven ability to assemble & lead teams
  • Heavy emphasis on managing client relationships as well as user acquisition, retention & management
  • Capable of significantly accelerating time to market, enhancing competitive position & reducing dev costs
  • Successfully translate data metrics & customer feedback into immediate results
  • Highly - motivated, self-starter with an acute focus on practical, forward-thinking strategies
  • Directed multidisciplinary teams ranging from 3 to 35 both local & global with direct & indirect authority
  • Fortune 50 level usability testing, UX/UI design & conversion optimization experience
  • KISS approach to continually improve, streamline & further promote user-centric experiences
  • In-depth knowledge of cross platform mobile & web production (HTML5, jQuery, PHP & CSS)
  • Extensive experience in Waterfall, Agile & Hybrid production environments.
  • Strong experience using LAMP technologies (Linux, Apache, MySQL, PHP)

PROFESSIONAL EXPERIENCE:

Confidential

Business Ecommerce Manager, Houston, Texas

Responsibilities:

  • Managed all parts of daily operations for two Ecommerce brands to keep it functioning & growing.
  • Lead, coached, & managed E-Commerce, Digital Marketing & Operation teams to optimize sales & UX
  • Managed supply chain & vendor relationships to ensure best possible savings for the business
  • Identified & implemented cost saving opportunities whenever & wherever possible
  • Lead & implement growth strategies by utilizing analytics & multi-variant testing whenever
  • Enhanced customer service experience by optimizing or creating processes
  • Set achievable sale goals & implement ways to increase sales for the business
  • Performed top data driven analysis to increase customer acquisition, loyalty, traffic & sales performance
  • Managed online store updates including product uploads, content, sales & promotions, landing pages & banners
  • Conducted requirements gathering meetings with business management & external clients to define solutions
  • Worked with marketing & sales to craft messaging for each brand to ensure alignment with business objectives
  • Analyzed & reported weekly performance trends across all digital channels
  • Developed & executed business strategies to continue improvements through digital operations, web technologies, & site merchandising to deliver a cohesive online experience.
  • Worked with graphic team to develop creative process & material for ecommerce websites & marketing
  • Responsible for building & driving SEO & Social Media strategies both short & long term
  • Leveraged internet marketing best practices against site changes to impact customer acquisition & retention
  • Implemented best-in-class customer service policies & practices within the customer support team
  • Managed digital marketing initiatives across Adwords, Facebook Advertising & Pinterest
  • Provided thorough orientations to new staff, including reviewing company benefits & policies, computer issues, health, safety & building policies, office procedures & job expectations

Confidential

Senior Product/Project Manager, Houston, Texas

Responsibilities:

  • Agency style creation of multiple digital marketing efforts per campaign, including SEO, SEM, Mass Email
  • Responsible for the creation & launch of multiple marketing campaigns & subsequent messaging & collateral
  • Worked directly with C-Level Executives to streamline Customer Journey increasing profitability by ~27%
  • Developed an intimate knowledge of global customer needs & competitive data.
  • Client facing strategy sessions to understand new data & app integrations opportunities & strategy alignment.
  • Guided marketing analytics & strategy development for new product launches customer acquisition lifecycle
  • Worked closely with peers across departments to ensure proper management of Data Governance, & Quality.
  • Defined & presented recommendations for a cross-integrated applications
  • Conducted primary client research, exploring user behaviors & motivations
  • Coordinated vendor based management & development of data harvesting initiatives
  • Managed an in-depth analysis of SEO related issues for both Corporate & three sub-brands.
  • Ensured conformity of user interface design standards & processes of Data Team's ticketing system
  • Conducted requirements gathering meetings with business management & external clients to define solutions.
  • Created business requirements & conceptual design documents adhering to the company wide SDLC process.
  • Leveraged hybrid Agile methodology across multiple product roadmaps.
  • Established strategies elevating production within client's enterprise/business objectives
  • Supported customer segmentation predictive analytics lead management & engagement scoring efforts
  • Define the business case & user requirements for new corporate applications & ongoing enhancement of apps
  • Managed delivery of brand specific GTM strategies across dozens of campaigns each month.
  • Created & directed production of interactive information architecture deliverables
  • Developed digital playbooks for data management to reduce bounce rates & optimize call production.
  • Introduced data profiling strategies across internal & external based prospect data.
  • Rebuilt data request based workflows which immediately reduced QC efforts by ~33%
  • Ensuring delivery of services within agreed SLAs & costs
  • Developed business cases & market requirement documents for new product features & capabilities
  • Performed market analysis including consumer research to confirm product adoption & gather statistics
  • Ongoing contribution of subject matter expertise & content to training department.
  • Cross platform integration across multiple platforms & departments including Salesforce & Marketo

Confidential

Senior Product Manager, Dallas, TX

Responsibilities:

  • In-Direct authority over a nationally diverse set of designers, developers & creative professionals
  • Leading initiatives across a broad range of platforms & channels to increase UX & prolong engagement
  • Working closely with Management, SMEs & external Fortune 50 clients to ensure operational success
  • Successfully created & developed the web & mobile version of the Connect platform within first six months
  • Managing a massive effort of either migration or aggregation of preexisting platforms & content to Connect
  • Developed & delivered real time analytical & business intelligence capabilities thru my Connect platform
  • Constantly gathering requirements, designing quality solutions & creating business enhancements
  • Passionately leading launches, managing priorities, & collaborating with key stakeholders
  • Driving research, competitive positioning & gap analysis to ensure on-target design & market domination
  • Actively identifying stakeholders of the work effort, what their needs & roles are & how they are impacted
  • Ongoing analysis of KPI's within department, subsequent teams & individual projects to gauge success
  • Complete ownership of admin & development responsibilities for Connect’s web & mobile platforms
  • Leveraged Gamification to incentivize collaboration amongst hundreds of engineers
  • Management of Salesforce API integration & automation to Connect platform
  • Leading the functional responsibilities, process design, implementation & administrative operational support
  • Designed usability testing procedures focused on C-Level executive & director level expectations
  • Actively conducting testing of internal & external applications & subsequent business processes
  • Proactively translating design specifications to both internal & external teams of developers
  • Constantly ensuring all nuances of the requirements are understood & executed per requirements

Confidential

Principal Manager, Dallas, TX

Responsibilities:

  • Created & managed customer-focused GTM (Go-To-Market) strategies across UGC web platform.
  • Responsible for producing accurate & precise content across infographics, blogs & social media
  • Directly managed a cross functional team of designers, copy-writers, developers & administrators
  • Implemented enhancements based on metrics, competitive research, & company strategy
  • Launched Gamification platform positively boosting all site metrics including social KPIs to over 500% MOM
  • Successfully produced multiple social centric sweepstakes ultimately increasing user engagement by 3.4%
  • Led multiple collaborations with Travelocity/Sabre resources across Brand, Design, Marketing, Media & IT
  • Decrease of 50% to overall product development cycle by applying forward-thinking strategies & solutions
  • Grew Revenue Per Visit 2.3% & Margin Per Visit 11% with changes to Email, Social & PR strategy
  • Performed vendor analysis, selection, negotiation, as well as project oversight for over $2M in contracts
  • Managed projects honing analytical techniques within Adobe Analytics - SiteCatalyst
  • Ensured successful delivery of SEO, Content Development & Platform Functionality solutions by vendors
  • Reduced annual operating expenses by more than $150k by eliminating excessive development resources
  • Expanded responsibilities include multiple Travelocity mobile app concepts, CMS & content strategy
  • Drove concept initiatives for the development of 9 st& alone, travel related cross platform mobile apps
  • Mobile solution was capable of managing all 9 concepts within one platform for easy management & scalability
  • Created & deployed strategies elevating user experience resulting in a 4.76% growth of site retention KPI
  • Defined Facebook, Twitter & Instagram Production Calendar, averaging in a 7% time-to-market improvement
  • Rebuilt Brand Guidelines & Design Review processes, averaging in a 13% time-to-market improvement
  • Migrated support process to Jira, a cloud based solution, averaging in a 30% time-to-market improvement
  • Successfully redesign all streaming media features such as live chat & forums
  • Revised entire email marketing strategy including content & creatives increasing KPIs ~1-2%
  • Responsible for analyzing metrics, defining KPIs to monitor post-launch performance
  • Rebuilt User Generated Content (UGC) publishing workflow, reducing moderation efforts by ~25%
  • Managed development of all reporting, metrics, data analysis in support of overall product strategy
  • Generated business reqs & coordinated with development team to ensure successful feature launches
  • Focused UX initiatives on funnel optimization with a strong emphasis on page design, layout & content
  • Database marketing leveraging Salesforce platform & integration into mass email solution.
  • Collaborated with Online Testing Team to define site test priorities based on financial & performance goals

Confidential

Senior Project Manager, Houston, TX

Responsibilities:

  • Ownership over production initiatives for any digital media assets & deliverables company wide
  • Annually achieved buy-in on hundreds of marketing strategies across multiple business units & channels
  • Multi-million dollar digital media campaigns that attributed to 18% company’s total gross annual revenue
  • Managed production calendar & ensured accurate, timely delivery of ~300 unique deliverables quarterly
  • Created & deployed an intuitive Campaign Management Tool (SharePoint 07) with team specific UI
  • Responsible for 22% quarterly reduction of go-to-market delivery times across entire department Introduced hybrid Agile workflow processes for all local & global production teams department wide
  • Deployed three-week sprints & delivered phased launches on time or ahead of schedule
  • In-Direct authority over 35 globally located designers, developers, creative & copywriting professionals
  • Organized & led all Daily Scrums with a strong focus on elevating cross-team relationships
  • Performed weekly executive (C-Level) status reviews utilizing real-time metrics from Campaign Management Tool
  • Expanded responsibilities include management over with social media & mobile GTM development
  • Managed the development & release of the first mobile app solution offered by a major airline
  • Customer insight research within Salesforce solution for usability reporting of enterprise clients
  • Managing & controlling the direct & total costs (KTLO) for products while improving cost transparency, ensuring financial targets, KPIs & SLAs
  • Drafted wireframes & conducted storyboard sessions relating to site refresh & mobile experience
  • Supported the launch of the new United.com in the US, Europe, & Asia-Pacific regions
  • Utilized Axure to craft interactive wireframes for mobile development initiatives
  • Provided both internal performance & web analytics based on customer usage via Omniture (Adobe Analytics)
  • Influenced comprehensive usability testing with the focus of increasing relevancy of assets
  • Conducted user interviews, focus groups as well as usability testing nationwide for largest airline worldwide
  • Recorded & managed all user stories to improve design, functionality & feature set
  • Managed creation of user-centric online experiences based on consumer engagement & partner goals
  • Leveraged global designers for the responsive, modularized redesign of all digital experiences
  • Ensured all campaign assets adhered to organizational, brand, regional, legal (state & federal) guidelines
  • Performed competitive landscape analysis to identify site & mobile opportunities
  • Researched product requirements of internal clients for new CMS/Merchandising portal

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