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Salesforce Marketing Cloud Specialist Resume

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Santa Clarita, CA

TECHNICAL SKILLS:

Salesforce.com Technologies: Journeys, Automation Studio, Email Studio, Triggered Sends, Data Extensions, Connectors, Apex Language, Apex Classes/Controllers, Apex Triggers, SOQL, SOSL, Visual Force Pages/Components & Controllers, S - Controls, Apex Web Services, Apex Data Loader, Force.com Apex Explorer, AJAX, Dashboards, Reports, Analytic Snapshots, Custom Objects, Force.com Eclipse IDE Plug-in, Workflow rule, Approvals, Case Management Automation Reporting and Analytics of Sales, Service and Custom Cloud.

Scripting Languages: HTML, XML, Java script, CSS, Amp Script

Web Services: WSDL, SOAP/REST API

ETL/Integration Tools: Apex Data Loader, Informatica, Cast Iron, Force.com workbench

WORK EXPERIENCES:

Salesforce Marketing Cloud Specialist

Confidential, Santa Clarita, CA

Responsibilities:

  • Worked with business process owners to understand their requirements for Salesforce MarketingCloud application.
  • Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.
  • Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns.
  • Used HTML, CSS, AMPScript and other technologies to build customized solutions that support critical business functions.
  • Managed ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units as well as troubleshooting and user support.
  • Developed and Executed of marketing campaigns using Marketing Cloud apps such as Email Studio, Automation Studio, and Journey Builder.
  • Worked with TIBCO and Data warehouse team to design, implement and test data flow from Dynamics CRM to Salesforce.
  • Collaborated with Executive and Managerial level employees to establish a Global Governance of their Salesforce.com.
  • Experienced in Integrating App Exchange Applications with Salesforce, Informatica on Demand, Mass E - Mail Management, Application management using Force.com Plug-in & Eclipse IDE in Sandbox and Production Environments.
  • Experienced in migrating data into Salesforce application using apex data loader through CSV files. Installed and configured apex data loader.
  • Designed custom objects, custom fields, Pick-list, Page layouts, Workflow, Approval Process, Validation Rules, custom Tabs, reports, design of Visual Force Pages, Dashboards, and Email generation according to application requirements.
  • Experienced in marketing automation processes and campaign management.
  • Develop end-to-end solutions for complex nurture campaigns (with potential optimization testing) to deliver personalized customer communications (social & email).
  • Coordinating with Service cloud team members to build, test and support system functionality in the salesforce org

Confidential, Bloomington, IL

Senior Salesforce/Marketing Cloud Administrator

Responsibilities:

  • Worked on various standard objects in salesforce like Accounts, Contacts, Cases, Leads, Opportunities and Campaigns.
  • Involved in requirement gathering with business team.
  • Designed and deployed the Custom objects, Page layouts, Search layouts, Custom tabs, Validation rules, Components, Visualforce Pages to suit the needs of the application.
  • Customized Objects, Record Types, Report Types, Email Templates, workflow rules and Approval Process.
  • Created Workflow Rules and defined related tasks, Email alerts, and Field updates.
  • Implemented Pick lists, Dependent pick lists and Formula fields to the custom objects.
  • Defined Lookup and Master-detail Relationships on the objects and created junction objects to establish connectivity among objects.
  • CRM Security including granted and removed access.
  • Involved in creating Custom Profiles, setting up Sharing and Permission sets for Profiles and Users on Objects and Fields. Created Roles and assigned Profiles to the Users and assigned Users to the Roles.
  • Worked on the multiple fields which were hidden using Field Level Security based on Profiles per the business requirement.
  • Responsible for building Reports and Dashboards.
  • Responsible for all the activities related to configuring Data Loader, uploading data in CSV files into salesforce.com, checking for the correctness of the data.

Storage & Backup Engineer

Confidential, Columbus, Ohio

Responsibilities:

  • Administered and managed SAN environment consisting of Hitachi VSP, HUS150 and HUS110, AMS2500, EMC VMAX, VNX, IBM V7000 connected to Solaris, Linux, and VMware and Windows servers.
  • Experienced in deploying and reconfiguring the HDT on VSP as per the client request.
  • Adding disk shelf to the existing storage for standalone and High availability controllers.
  • Used Hitachi command suite and SNM2 for Provisioning storage on VSP, HUS150, HUS110 storage arrays.
  • Performed provisioning for VMAX and VNX using Unisphere by creating, initiator groups, port groups, storage groups and masking views.
  • Experience in Meta creation, mapping, zoning, masking and Data Replication locally and remotely.
  • Experienced in reclaiming the volumes and deleting the storage groups.
  • Virtualization of EMC Clariion behind the VSP array.
  • Migrated data from smaller LUN production data with lower performance SAS drives, low protection level to larger LUN high performance FC drives higher protection level within HUS150
  • Deployed HCS for managing HDS storage products and managing Tuning Manager Database.
  • Implemented Thin provisioning in HUS150 using SNM2 27.77.8
  • As per the requirement of the client used Hitachi Shadow Image for making redundant copies of the volumes.
  • Gathered the simple trace logs for the trouble shooting with support.
  • Extensively worked on SAN related host connectivity issues.
  • Experienced in trouble shooting the True copy, HUR replication issues.
  • Involved in troubleshooting critical issues including server throughput, ports availability, and Processor throughput, zoning Issues, path failures, enabling the path on source or destination arrays, data migration and Storage visibility.

Storage & Backup Engineer

Confidential

Responsibilities:

  • Administered and managed SAN/NAS environment consisting of Symmetrix VMAX, VNX, Clariion CX4 and HP EVA6400 connected to Solaris, Linux, VMware and Windows servers.
  • Allocated storage from Clariion CX3-40 storage arrays for Windows and AIX host using Navisphere Manager and Navi CLI.
  • Used Navisphere and unipshere Manager for Provisioning storage on Clariion CX3-80 and Clariion CX-4.
  • Implemented a proactive system event log monitoring & alerts using Navisphere Manager on Clariion storage arrays.
  • Configured MirrorView/A for replication on Clariion storage CX4-480 for disaster recovery.
  • Experience in Meta creation, mapping, zoning, masking and Data Replication locally and remotely.
  • Created a performance summary report to rapidly observe activity of the Luns using Navi Analyzer.
  • Provided analysis of key performance indicators at the application level to optimize performance and improve utilization of the Symmetrix environment-using SPA.
  • Monitored and analysed performance on Clariion storage system using Navisphere Analyzer.
  • Monitored and analyzed performance on VNX storage system using NAR files and SP collects.
  • Configured Failover, load balancing using EMC Power Path on the hosts.
  • Pulled SP collects on Clariion storage arrays using Navisphere Manager.
  • Generated real time reports of storage allocation, usage and configuration details using Storage Scope for Performance issues.
  • Created Performance reports using various parameters such as utilization, throughput, Bandwidth using Unisphere Analyzer and identified the bottleneck for CX4-480 based on best practices.
  • Documented storage allocation, storage reclamation, replication procedures, pre-migration and post-migration.
  • Provided on-call support for all SAN related issues.
  • Documented hardware setup, procedures for storage allocation, reclamation, migration and replication.
  • Prepared proper Documentation for all the SAN Switches and Storage Systems, prior to the data migration by discussing with the storage team.
  • Ability to learn and adapt to new technologies, good team player in dynamic work group environments and self-motivated to work independently with excellent communication skills.

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