Creative Director and Experience Architect Resume

SUMMARY:

An innovative design - thinker with a curiosity for understanding the crossroads of people, business, brand and technology.
A forward-thinking creative leader, combined with proven ‘hands-on’ design expertise.
Changing the world through digital experiences by drawing on my background in design and technology.
Pushed creative boundaries and explored new horizons by helping startups scale and established organizations grow by design.
I joined Confidential as a consultant to usher in “disruptive innovation” in the UX Center of Excellence.
This evolved into helping lead a larger enterprise digital transformation effort, designed to innovate around a better overall customer experience.
This led to exploration in the areas of industry-leading user-centered design solutions.
My job was to help leverage the full power of design coupled with the immense in-house development talent to drive growth.
I established a foundation of UX and design that is still reflected today.
Prior to my more recent experiences, I also led digital creative direction and experience at Confidential, which was one of the the first companies to partner with Google on the mobile wallet initiative. I helped Vodafone, Dunkin Donuts and other Fortune 500 brands transform into mobile payments / commerce companies.
I am also experienced with research, usability testing and coding front-end (HTML/CSS/Javascript) UI.

PROFESSIONAL EXPERIENCE:

Confidential

Creative Director and Experience Architect

Responsibilities:

I joined Confidential as a consultant to usher in “disruptive innovation” in the UX Center of Excellence.
This evolved into helping lead a larger enterprise initiative around digital transformation.
I directed a multi-disciplinary and cross-functional team comprised of product, enterprise, UX, content strategy and visual design to innovate around a unified customer experience.
We built a portfolio of industry-leading experiences including frictionless payments, in-app messaging and video as well as enterprise mobile and call center tools.

Confidential

Director of User Experience

Responsibilities:

Build combines the power of technology and advertising by helping companies transform into digital brands.
I joined as the first head of UX. My job was to help leverage the full power of design coupled with the immense technological talent to drive growth.
UX lead focused on complex experience design solutions for a wide variety of clients and products across digital channels.
Worked closely to achieve optimal results and best-in-class industry-leading solutions.
Led consumer brand digital strategy through the use of analytics, personas and segmentation, data science and acquisition analysis.
Worked directly in a client-facing role to craft UX approaches for native mobile experiences, digital products as well as traditional interactive campaign solutions and integrations.

Confidential

Director of User Experience and User Interface

Responsibilities:

Responsible for establishing and leading UX, experience architecture and UI initiatives for mobile wallet products and platform development.
Set all design direction by operating as a hands-on leader developing UX strategy and driving execution while working closely with C-level executives, product managers and business development.
Staffed and managed a team of UI designers, UX architects and technical copywriters to develop innovative transactional mobile experiences.
Major accomplishments included innovating the design and customer experience

Confidential

Senior UX and UI Engineer

Responsibilities:

UX lead crafting and managing unique brand experiences for nationally scaled ad campaigns .
Responsible for end-to-end ownership of the data-driven and front-end technical solutions.
Collaborated with Project Managers, Senior Business Analysts and Clients to architect technical solutions needed to drive targeted search, paid and social campaigns.

Confidential

Creative Lead and Experience Architect

Responsibilities:

Lead and managed the UX design & UI development of Confidential flagship loyalty platform.
Established the application's information architecture, user interface, and user flows.
Produced wireframes, prototypes and a detailed functional user interface architecture (HTML, CSS, jQuery) that enabled Confidential to scale their SaaS application suite of tools from one product to three.
Crafted human-centered design approaches to deliver easy-to-use user-interfaces for customer-facing applications and campaigns.