SUMMARY:

• Around 8 years of IT Experience and 6 years in Salesforce.com Administration/Development including analysis, modeling, design, coding, testing and implementation on various business domains like Financial, Medical, Insurance and Manufacturing.
• Analyzed Sales, Marketing, Customer Service and Customer Support business processes used by salesforce.com customers and recommended ways to improve their processes using salesforce.com.
• Managed ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units as well as troubleshooting and user support.
• Developed and Executed of marketing campaigns using Marketing Cloud apps such as Email Studio, Automation Studio, and Journey Builder.
• Involved in various stages of Software Development Life Cycle (SDLC) including analysis, requirement engineering, architecture design, development, enhancements, testing, deployment and maintenance of standalone, multi - tier, web-based, and portals based object oriented enterprise applications.
• Collaborated with Executive and Managerial level employees to establish a Global Governance of their Salesforce.com.
• Developed business and test cases for ExactTarget integration with SFDC.
• Worked with Marketing Cloud Connect, Data Stream, query writing, data extensions and AMPScript.
• Consulted retail ecommerce Digital Marketing experts. Discussed how to improve traffic through SEO and Paid Search Marketing. Improved conversion rates through site optimization and implementing effective A/B and multivariate testing.
• Experienced in Integrating App Exchange Applications with Salesforce, Informatica on Demand, Mass E-Mail Management, Application management using Force.com Plug-in & Eclipse IDE in Sandbox and Production Environments.
• Experienced in migrating data into Salesforce application using apex data loader through CSV files. Installed and configured apex data loader.
• Designed custom objects, custom fields, Pick-list, Page layouts, Workflow, Approval Process, Validation Rules, custom Tabs, reports, design of Visual Force Pages, Dashboards, and Email generation according to application requirements.
• Experienced in marketing automation processes and campaign management.
• Experienced in Force.com sites development using Visualforce, jQuery, custom labels, AJAX toolkit and CSS.
• Experienced in web services (write and consume).
• Proficient in Data Migration from Traditional Applications to Salesforce.com using Data Loader Utility. Experienced in working with integration tools like Informatica and Cast Iron.
• Having Administration experience on CRM Applications like Data Exports & Imports, Application Support, Security Administration, Maintenance, and User & Security Management. Strong knowledge on Agile, water fall methodologies.
• Worked with team members for full-cycle projects, such as developers, to complete consulting projects on time, and deliver outstanding consulting services to salesforce.com clients.
• Delivered cloud-based Salesforce technology solutions.
• Experience working across various SFDC implementations covering Marketing Cloud, Sales Cloud, Service Cloud, Call center, Chatter & App-exchange applications.

TECHNICAL SKILLS:

Salesforce.com Technologies: Journeys, Automation Studio, Email Studio, Triggered Sends, Data Extensions, Connectors, Apex Language, Apex Classes/Controllers, Apex Triggers, SOQL, SOSL, Visual Force Pages/Components & Controllers, S-Controls, Apex Web Services, Apex Data Loader, Force.com Apex Explorer, AJAX, Dashboards, Reports, Analytic Snapshots, Custom Objects, Force.com Eclipse IDE Plug-in, Workflow rule, Approvals, Case Management Automation. Reporting and Analytics of Sales, Service and Custom Cloud.

Scripting Languages: HTML, XML, Java script, CSS, Amp Script

Web Services: WSDL, SOAP/REST API

ETL/Integration Tools: Apex Data Loader, Informatica, Cast Iron, Force.com workbench

PROFESSIONAL EXPERIENCE:

Confidential, Agoura Hills, California

Salesforce Marketing Cloud Specialist

Responsibilities:

• Implemented Marketing cloud from scratch in Confidential enterprise wide organization.
• Successfully integrated company s Sales Cloud with marketing cloud.
• Created journeys and also implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.
• Experience in Amp Script for developing templates.
• Managed data extensions and connectors for active connection between sales cloud and marketing cloud. created connectors and data extensions for continuous data streaming between sales cloud and marketing cloud.
• Took the requirements from the product owners and successfully implemented the design and validation in the Automations.
• Collaborated with Sales, IT and Marketing management to drive process improvement.
• Provided sales and marketing data analysis and reporting including metrics and results for the marketing campaigns ROI.
• Stayed current with new Salesforce marketing cloud features and functionality and provide recommendations for process improvements.
• Participated in weekly Salesforce stakeholder meetings representing Sales and Marketing interests.
• Created the templates in Marketing cloud and all the required tokens associated with those templates in the Sales cloud and made it easy for the Sales cloud Users to use the templates in Sales Cloud.
• Successfully integrated campaign members to marketing cloud and used them in Journeys.
• Current Marketing cloud environment is of 40 users and Sales cloud environment of more than 20,000 users with 60 million Accounts.
• Interpreted business requirements into SFDC system functionality. Identify, evaluate, test and deploy solutions that are cost - effective and meet business requirements.
• Created Triggered sends for continuous flow.
• Delivered continuing support in the areas of SFDC Marketing Cloud configuration, administration, reporting, data migration, solution design and project co-ordination.
• Examined distinct business reports and governed the team on deployment and customization of those reports in Salesforce.

Confidential, Bloomington, IL

Senior Salesforce/Marketing Cloud Administrator

Responsibilities:

• Skilled the roles of Salesforce.com Administrator in the organization for marketing cloud and sales cloud.
• Employed Data Loader to read, extract, and load data from CSV files.
• Skilled in email coding and production.
• Fluency in HTML and CSS especially email design.
• Skilled on Case Management, captured cases from the company's website and customer emails.
• Rectified front end issues and cross browser issues.
• Toiled on Record Types, Validation Rules, Triggers and Page Layouts.
• Designed workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.
• Generated sync of contacts, email alerts, events and tasks amidst Salesforce to Outlook and Outlook to Salesforce strongly.
• Organized Email Templates and Mail Merge Templates and was committed in doing the mail merge for various standard and custom objects.
• Worked on various Salesforce.com standard objects like Case Management, Accounts, Contacts, Content, Reports and Workspaces.
• Amp Script experience in developing.
• Created Profiles and Contacts and Opportunities in Sales Cloud In lieu of Marketing cloud needs.
• Achieved import and export operations to load customer data and other master data adopting data loader.
• Interpret business requirements into SFDC system functionality. Identify, evaluate, test and deploy solutions that are cost - effective and meet business requirements.
• Generated several Reports and Report folders to support managers to better utilize Salesforce as a sales tool and organized various Reports for different user profiles based on the needs of the organization.
• Deliver continuing support in the areas of SFDC configuration, administration, reporting, data migration, solution design and project co-ordination.
• Examined distinct business reports and governed the team on deployment and customization of those reports in Salesforce.

Environment: : Marketing Cloud, Data extensions, Amp Script, Saleforce.com platform, Record types, Reports, Dashboards, Email, Triggers, Sharing Rules, PowerPoint, Excel, Waterfall, Validation Rules, Messaging, Dashboards, Standard and Custom Objects.

Confidential, Phoenix AZ

Salesforce Consultant

Responsibilities:

• Authored Systems Requirement Specification (SRS), Use case, System Requirement Change Request, and Data Dictionary to Delta's SFDC implementations such as Sales Cloud, Marketing Cloud and Salesforce Chatter.
• Built relationship across multiple technology, operations, services, sales, program and product team to accomplish end goal.
• Facilitated requirements gathering cross multiple vendors and organization.
• Performed the detailed analysis of functional and technical requirements; designed and deployed the custom objects; identified the lookup and master - detail relationships; and created the junction objects.
• Implemented security and sharing rules at object, field, and record level for different users at different levels of organization. Also created various profiles and configured the permissions based on the organizational hierarchy.
• Implemented pick lists, dependent pick lists, validation and formula fields to the custom objects.
• Implemented the validation rules on the objects and tabs, Page layouts, Custom tabs, and Components to suit to the needs of the application.
• Implemented the workflows and approvals for various functional requirements.
• Implemented the searching and tagging functionality; developed various custom reports and dashboards for data analysis.
• Used field level security along with page layouts to manage access to certain fields.

Environment: Salesforce.com platform, Data Loader, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls.

Confidential, Anaheim CA

Salesforce consultant

Responsibilities:

• Assisted Email to case, Web to case, customized case page layouts and case assignment rules.
• Admix with business users to revise and renew Software System Requirements, Business Process Requirements.
• Constructed junction objects and enabled various progressive fields like Validation Rules, Field Dependencies, Custom Formula Fields, Work Flows, Pick list, Field Updates, Email Generation and Approval Processes for automated alerts.
• Assisted on Record Types, Validation Rules, Triggers and Page Layouts.
• Generate Email Templates and also have knowledge in bulk emailing users.
• Delivered support for continuing salesforce.com maintenance and additional administration services including workflow, approvals and periodic data cleansing.
• Examined the necessities with business team and transformed the requirements into full technical necessities.
• Worked on developing standard/custom controllers, controller extensions and Visual Force pages.
• Advanced the Apex Triggers to safeguard the correct data entries in to the system.
• Enhanced, configured workflow rules, time triggered workflows, email templates resulting into actual web to lead communication with customers and partner portals.
• Planned and implemented Custom validation rules, Approval Processes and Auto - Response Rules for automating business logic.
• Created Tabs, Sharing Rules and Custom Objects as per the business needs.
• Shaped Dashboards and Reports as per the business needs.
• Specified user support and bug fixing actions.
• Projected various Email templates.
• Implemented the developments of Custom Objects, Workflows, Triggers, Reports and Fields into the test and prod boxes to Sync with them.

Environment: Saleforce.com CRM, Force.com platform, Apex Triggers, Chatter, Controllers, Custom Objects, Custom Tabs, Email Services, Workflow & Approvals, Reports, Security Controls, Force.com IDE, Windows. .

Confidential, Tulsa, OK

Salesforce Consultant

Responsibilities:

• Developed Custom business logic using Apex Classes, Triggers, Components, Visual Force pages and Controller Classes for various functional needs.
• Created Custom Visual force components and attributes to override the look and feel of standard Visual force components.
• Experience in REST API to provide the programming interface to interact with Force.com.
• Redesigned the web service to support different kinds of application templates.
• Modified existing Approval processes and created Approval steps which used email alerts and field updates.
• Worked extensively on Defects in relates to Claims and Issues for various state projects.
• Automated the process of creating Leads directly from Web and Auto-Response rules.
• Developed Formulas, Validation rules to maintain the quality of the data.
• Created Partner Portal and configured as per the requirements of the sales process. Also Responsible to create Sandbox from the given Production.
• Created mobile applications with Salesforce1 mobile app features and used HTML and JavaScript to create the interface.
• Worked on extending the mobile app features using Visualforce.
• Customized the standard objects as per the user requirements by using Visual force components.
• Deploying applications from Sandbox to Production using Eclipse and Change sets.
• Created Many-to-Many relationships and created Junction objects to implement Roll-up Summary fields to aggregate data from child records on the parent.
• Experience in Sales cloud, Service cloud, Partner portal and Customer portal.
• Identify and document bugs and feature requests in the products; determine workarounds for the software defects, worked closely with software engineers and customers to implement effective solutions along business-appropriate timelines.
• Created Dashboards using customized Dashboard components.
• Involved in Unit Testing and wrote Test Methods using Force.Com utilities.
• Implementation support services at various SDLC stages like custom development and production support.

Environment: SalesForce.com CRM Application Platform, Force.com Apex Language, Apex Triggers and workflows,SOQL, SOSL, Visual Force, Data Loader, Eclipse, Sonar Qube.

Confidential, Etters, PA

Salesforce Developer/Administrator

Responsibilities/Accomplishments:

• Involved in Salesforce.com Application Setup activities and customized the applications to match the functional needs of the organization.
• Performed the role of Salesforce.com Developer in the organization.
• Interacted with various business team members to gather and documented the requirements. Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.
• Closely worked with SalesForce.com teammates while implementing the solutions for the requirements.
• Developed several Triggers, Apex classes and Visual force pages as part of the application development.
• Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Reports and Opportunities.
• Customized the Dashboards to track usage for productivity and performance of business centers and their sales teams.
• Designed, Implemented and deployed the Custom objects, Page layouts, Custom tabs, Components to suit to the needs of the application.
• Created Custom Objects and defined lookup and master-detail relationships on the objects and created junction objects to establish many-to-many relationship among objects.
• Editing the configuration on a series of pages of clickable options that steps you through the hierarchy, select Configure > CLI Tools > Point&Click CLI. The side pane displays the top level of the configured hierarchy, and the main pane displays configured hierarchy options and the Icon Legend.
• Created various profiles and configured the permissions based on the organizational hierarchy requirements.
• Customized tabs for different business users groups and business centers.
• Created the workflows for automated lead routing, lead escalation, alerts and custom coaching plans.
• Experienced in the use of Data Loader and scheduling timely data backup operations using Apex scheduler.
• Implemented escalation rules, automatic case generation and their escalation to call center representative, and generated email alerts for quick issue resolution.
• Used Salesforce Chatter to provide real time notifications of changes in accounts, leads and opportunities to help sales and service teams to be more efficient.
• Performed the role of support engineer for the internal users and helped them in getting used to the application, generated reports and saved them for further access to the users.
• Integrated Salesforce CRM and the legacy system using Cast Iron Integration Systems.
• Customized the entire Salesforce.com applications to in corporate the business requirements which involved creatingWeb Forms and processing the data in SFDC with the extensive usage of Web services API.
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
• Involved with Salesforce.com Premier Support and handled the support cases with the help of salesforce.com support.
• Provided the training to the internal business users to use the application and develop their own custom reports.

Environment: Saleforce.com platform, Apex, Visual Force, Data Loader, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox data loading, Data Loader, SF Explorer and Eclipse IDE Plug-in.

Confidential, Columbus, OH

Salesforce Developer

Responsibilities/Accomplishments:

• Interacted with various business team members to gather the requirements and documented the requirements.
• Designed and developed SFA based Application on Force.com Platform in Salesforce.com environment with Apex programming language at backend and Visual-Force pages as user interface.
• Configured Sales Force Automation (SFA) for Campaign management, Opportunity Management, Account and Contact Management, Data Quality Management.
• Developed complex workflows and approval processes for automating business logic.
• Used Force.com platform for developing feature rich and user friendly Visual force pages for enhancing Salesforce UI.
• Developed various Custom Objects, Tabs, Entity-Relationship data model, validation rules on the objects and tabs, Components and Custom links.
• Used Salesforce.com developer toolkit including Apex Classes, Controllers and Triggers, Visual force, Force.com IDE, Migration Tool, Web Services API.
• Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages.
• Used Salesforce Automation Process (SAP), Created workflow rules and defined related tasks, time triggered tasks, email alerts, field updates to implement business logic.
• Worked on Salesforce.com Application to Setup activities and customized the apps to match the functional needs of the organization.
• Created various Reports (summary reports, matrix reports, pie charts, dashboards and graphics) and Report Folders to assist managers to better utilize Sales force as a sales tool and configured various Reports and for different user profiles based on the need in the organization.

Environment: SalesForce.com CRM Application Platform, Apex Language, Visual Force, HTML, JavaScript, Custom Objects, Tabs, Page Layouts, Workflows, Approval Processes, Email, Messaging, Dashboards, Reports, Eclipse, Sandbox, Production environment.

Confidential

Software Engineer

Responsibilities/Accomplishments:

• Requirements capture through the interaction with business users.
• Involved in both front end as well as back end development.
• Heavily Used Spring, Spring MVC.
• Deciding upon the modules and their management in the application.
• Persistence using Hibernate.
• Involved in handling Hibernate as part of DB connectivity and persistence as ORM tool and writing quires in xml mapping files.
• Developed client-side AJAX application that uses XSLT, X-Path, JavaScript OOP, and more Bind objects.
• Built dynamically generated dropdown lists using Ajax, JQuery.
• DOM Traversal using JQuery Selectors.
• Used JQuery core library functions for the logical implementation part at client side for all the applications, Involved in wring new Framework to support all Business Events dynamically.
• Monitored the logs using Log4J in UNIX Box and fixed the problems.
• Developed the application Eclipse and deployed on WebSphere.
• Display financial data in Customized Tabular Format.
• Designed and developed UI components using HTML and JavaScript.

Environment: HTML 5, JavaScript, J Query, Angular JS, CSS, CSS LESS,, Java, J2EE, Eclipse, Spring, Hibernate, DB2 Java CAPS 6.2, Core Java 5.0, J2EE, JAXB, XML, XSD, MDB, and Maven