PROFESSIONAL SUMMARY:

• Certified Salesforce Administrator, Force.com Certified Developer, and Certified Marketing Cloud Specialist
• Senior Consultant with sixteen years of experience as a Project Manager, and Information Architecture and User Experience Business Systems Analyst, servicing all phases of the Software Development Life Cycle in Traditional IT as well as modern Digital Media.
• Well - versed in both traditional Project Management and Agile/Scrum based methodologies.
• Has worked across a breadth of industries on complex projects and implemented processes and teams in a multi-country development environment covering multiple departments and organizations.
• Specific experience in End-to-End Salesforce implementations with multiple migrations off of legacy databases and onto the Salesforce Platform. Most recent implementation instance saw integrations with newly acquired Salesforce Suite newcomers ExactTarget aka Marketing Cloud for (Marketing Automation), Radian 6 (for Social Listening), and Buddy Media (for Social Posting)
• Experienced in developing many custom SalesCloud and Service Cloud Requirements and in developing initial ERDs with Custom Objects, Junction Objects etc., and in conducting User Acceptance Testing (UAT) and Training for SalesCloud and Marketing Cloud (ExactTarget, Radian6 and Buddy Media).
• Marketing Cloud Certified. Familiar with ExactTarget|Marketing Cloud modules Email Studio (Triggered Sends, Data Extensions etc), Mobile Studio, Social Studio, Analytics Builder (Reporting etc), Journey Builder Automation Studio, and Content Builder.
• Experienced in Campaign Management and Advertising Scheduling via multiple digital Delivery Channels including Online (Web), Email, Mobile, Video and other Partner Platforms such as Youtube, Facebook and Twitter. Monitored Content, Journies, Segmentation, and Scoring
• Focuses on understanding users' needs as the basis for gathering requirements and designing systems that succeed at maximizing business value. Then utilizes that information to build the system's Information Architecture, and graphic design, while adhering to principles of User Experience (UX.)
• Degrees in Business Economics and Communications with focus in Marketing, Economic Law, and International Trade; Researcher in numerous Human-Computer Interaction studies.

TECHNICAL SKILLS:

Salesforce, Visio, MS Project, UML, RUP, J2EE, .Net, CRM, Oracle, Siebel, SFDC CRM: SalesCloud, Service Cloud, ExactTarget, Radian6, BuddyMedia, SAP Functionality Analysis, SAP CRM/PRD, Interwoven's Teamsite, RedDot, Vignette StoryServer, JSP, Java, SQL, Perl, Webcasting, Flash, HTML, XML, Director, Javascript, Photoshop, Illustrator, CGI, QTVRs, SharePoint, Dreamweaver, MS Frontpage, AJAX (familiar,) Access, defect tracking systems (Clearquest, Mantis, Jira,) DrupalCMS, SyntaxCMS, Mercury, Subversion, Demandware, Hybris, Magento, Axure (familiar), Balsamiq Mockups.

PROFESSIONAL EXPERIENCE:

Confidential, NJ

Engagement Lead / Senior Digital Business Analyst

• Experience of working in a truly global enterprise across multiple brands and lines of businesses
• Analysis, capture and documentation of the local market requirements in relation to global and local Digital projects
• Conducted alignment of local implementations with Global practices, policies and projects
• Ensured Regional Business requirements were represented and taken into account at a global level
• Adopted and enforced standard project management methodologies for all projects
• Worked closely with key stakeholders to identify and define and document detailed business requirements.
• Entailed experience of working in a fast paced commercial environment
• Ability to consult with stakeholders and subject matter experts to acquire appropriate business requirements
• Ability to establish meaningful business relationships both internal and external business partners
• Project Management and the ability to consistently managing deadlines and planning tasks across multiple resources and work streams. Coordinated with 6+ Media Agencies across 5 different Time Zones.
• Specifically required practical experience of working within both Traditional and Agile/Scrum project management teams. Facilitated teams partially working on Traditional RUP-based methodologies using JAD Sessions and other teams working on Agile with daily Scrum Sessions and Product Backlog grooming User Stories
• Managed multiple Campaigns Schedules and Advertising for delivery on various digital platforms through Web, Email, Mobile, Video and other Partner portals such as Google using Youtube, Google Adwords, Facebook Ads Manager, Twitter, and other online channels
• Implemented Enterprise level Digital projects in the following key areas of digital:
• E-commerce - The implementation of Websites based on three separate systems on the Magento, Hybris and Demandware Platforms. Managing development processes and content management, inclusive of Mobile platform development.
• E-CRM - Consisted of an extremely complex implementation of a complete end-to-end SalesForce deployment, following data migrations off of two separate Legacy Databases for multiple lines of business to SalesCloud.
• Marketing Automation - As part of the E-CRM Database Migration, the Emailing Vendor was also migrated off Cheetahmail to the newly acquired Salesforce product ExactTarget, which in turn needed challenging additional configurations of completely new Business Rules to work within the new Salesforce Model still under development.
• Social Media Operations - Social listening and marketing and posting Via Facebook, Twitter Etc. using Radian6 and BuddyMedia
• E-tailing - Cleaning data sitting on 3rd-party Websites and bringing it to alignment with company measures
• Digital Analytics - "Big Data" concepts, capturing and analytics. Main tool used was BIRST with existing Snaplogic/CSV reports feeding in to create a unique Digital Analytics "Dashboard", that would also include Media (Online Campaign Reports), Equity and ROI (MMX/DLX). IRI's POS Data could also be added to conduct scientific in-market tests; and also include other Key KPIs / Business Customer Service Indicators.
• Cross-Functional Integration - Conceptualized the integration of all of the above Key areas: SalesForce CRM, E-Commerce Websites, Digital Analytics, E-tailing Solutions, into a Marketing Resource Management (MRM) solution, a Product Catalog, and a Content Management System (CMS).

Confidential, New York, NY

SENIOR. BUSINESS / DIGITAL / QA ANALYST / PROJECT MANAGER

• Warner-Lambert - EPT (for Jay Walter Thompson) - (New York) (1 year) - Senior Business Systems Analyst
• Guardian Life Insurance - (New York) (1.5 years) - Senior Business Systems Analyst/Project Manager
• Toyota Motors - (Torrance, CA) (1 year) - Senior Business Systems Analyst
• Hewlett-Packard Adaptive Communication Enterprises - (Multiple) (1 year) - Senior Business Systems Analyst
• Starwood Hotels - (White Plains, NY) (1 year) - Senior Business Systems Analyst
• The Shooting Gallery-Production Portal - (New York) (1 year) - Senior Business Systems Analyst
• Bank One Corporation - (New York) (1 year) - Senior Business Systems Analyst
• Riggs Bank - Washington D.C. (1.5 years) - Senior Business Systems Analyst
• Carlson Companies/Radisson Hotels (for USWeb/CKS, New York) - (Minneapolis, MN) (1 year) – Senior Business Systems Analyst/Information Architect
• Walmart.com and Walmart Pharmacy (for Grey Advertising, New York) - (New York) (1 year) – Senior Business Systems Analyst/Information Architect

Confidential, San Jose, CA

MANAGER WEB And CREATIVE CORPORATE STRATEGY

• Led a team that devised the site information architecture for global events websites for Confidential, Inc.
• Worked to implement scope and timelines for projects.
• Developed innovative solutions for the collection of data.
• Researched business needs and requirements for users and external clients.
• Translated business requirements and objectives into functional specifications using creative strategy and technological knowledge
• Ensured functional specifications meet technical possibilities and attainable implementation goals
• Revised Functional Specifications according to feedback.
• Designed the Information Architecture (IA), User Interaction Briefs, Workflow Diagrams, Templates/Schematics/Wireframes for the Functional Specifications
• Translated business requirements and functional specifications alongwith IA to Creatives.
• Worked with the Creatives to deliver marketing goals.
• Translated business requirements, functional specifications, and Creative strategy and IA for Techs/IT.
• Worked to ensure the Creatives' vision and Techs'/IT ability comes together.
• Worked with Techs/IT to create Beta-Prototypes.
• QA'd all creative and technological aspects of proto-types. If required, conducted user testing and/or focus groups.
• Creatively devised hierarchical classification schemes and taxonomies for information retrieval.
• Provided internal and external communications facility for Cisco offices worldwide.
• Researched business needs and requirements for sites and print from regional and global offices.
• Identified immediate and long-term business and IT needs.
• Gathered feedback from all departments and/or clients to ensure business needs are met for deployment.
• Tracked project goals to ensure on-time delivery.
• Monitored current technological trends and advances.
• Identified and informed of advantageous technologies.
• Worked with key players to address style guide issues and develop future site builds; coded informational and functional templates for Networkers Australia using HTML and Javascript. Responsible for all copy on pages.
• Operated the events Developer 2000 and Oracle databases for courses, registration and other event relevant material.
• Worked on SAP functionality and customization specifically for Events Registration. Worked with vendors to ensure reporting management.
• In addition: Worked with marketing to gather short and long-term global business objectives; Devised strategies that will increase global exposure for clients; Increased advertising revenue for company by increasing exposure; Worked with IT to track site traffic, revenue clicks, and page impressions to seek marketing goals; Researched and monitored current market trends of business demographic; Worked with marketing to transform trends into marketing and/or public relations opportunities that will aid revenue growth; Helped identify demographically business conducive advertising opportunities; Helped pitch online initiatives to internal and external clients and advertisers; Oversaw all copy and art development.

Confidential, Santa Clara, CA

WEB PUBLISHER

• Wrote the design document for international sites.
• Created and produced the infrastructures and coded the architectural components of global and regional multilingual websites for Chinese, Japanese, Russian, French, German and Spanish while keeping a cultural perspective along with also publishing in the Japanese area.
• Created templates for the global as well as regional areas in preparation for Broadvision implementation which would render personalized content. Guided regions in developing metadata specific to culture.
• Worked to produce a static website from dynamic E-Commerce catalogs in order to implement product catalog value in other parts of the world. Specified SAP functionality and customization.
• Managed regional updates and workflows in France, Russia, China, Japan, and Czechoslovakia.
• Responsible as part of the Strategic Development Group for evangelizing and utilizing emerging technologies to gain competitive advantage for the company.
• Worked on PeopleSoft functionality and customization for the global language portals.
• As Web Publisher:
• Created and maintained a world class website for a market leader in Networking solutions.
• Designed site graphics
• Researched and implemented a publishing tool for Quark to HTML conversions.
• First person to test and aid in Teamsite/Interwoven implementation - a website publishing and content management tool.
• Solely redesigned and maintained an entire microsite for 'Netgear'. Responsible for all copy on pages.
• Created web marketing reports and promotions for the web.
• Developed, updated and maintained HTML and Dynamic HTML pages, Java applets, as well as multimedia productions on one of the top web sites in the world. Shared responsibility for copy on pages.
• Coordinated with QA team and content developers to get bugs fixed. Coordinated with the Web Technical team and IS on all technical matters. On call via mobile for regional emergencies and fixes in other parts of the world.
• Utilized Flash, Director, some Javascript, CGI, QTVRs, and Webcasting (using RealPublisher).

Confidential, Hollywood, CA

CREATIVE DEVELOPMENT

• Established an excellent working relationship with the three top agencies in an effort to obtain the best script submissions.
• Worked with writers in developing storylines; researched and proposed directors and lead actors for major motion pictures and worked with agents in assembling availabilities for them.
• Helped acquire line producers to work on budgeting requirements