SUMMARY:

• 11+ years of total experience in Software Application Management, Implementation and Account development which include CRM Platform and Database Management Systems
• 6+ years of experience in CRM Application Management, Sales/Service Cloud Consultation, Business Analysis and Project Support Lead
• 3+ year of experience in product owner and product development lead
• Defined major and detailed requirements and priorities in collaboration with the assigned agile team
• Worked with the Product Management team or other leaders and is capable of coordinating

  requirements with other agile teams to deliver key business value to targeted markets

• Balanced business requirements with technical feasibility and scalability
• Developed and maintained strong client relationship with seniors and executives to develop new insights into the client’s business model and see pain points, to deliver actionable and high - impact results
• Experience in managing the entire Implementation process ensuring delivery against key performance metrics, with a strong emphasis on new business sales, while expanding existing accounts
• Experience in conduction account reviews, risk assessment and due diligence, development of client relationship
• Well versed in on premise infrastructure integration for Salesforce.com using Force.com platform and third party packages
• Maximized account growth opportunities and played active role in the account team and helped identify upsell/cross-sell opportunities within account
• Experience in B2B Marketing Automation using Lead generation, media optimization and audience management
• Participated and lead client engagement to develop plans and strategies for product rollout
• Experience in advance product marketing setup using Salesforce Marketing Cloud features
• Managed hand-overs to the Services Functions (Post-Sales Support and Professional Services) for live project implementation
• Delivered best practices in client management and technical knowledge to ensure maximum retention and growth potential
• Provide executive management with complete visibility to renewals and solicit executive involvement as required

PROFESSIONAL EXPERIENCE:

Confidential, Redmond, WA

CRM Product Owner/Sr. Consultant

Roles and Responsibilities

• Coordinate with clients to define and articulate business requirements and architect functional solutions leveraging cloud base applications
• Design end to end delivery of multiple complex salesforce.com projects
• Work across diverse functions including sales, pre-sales, architecture, operations, development, testing, infrastructure and delivery
• Facilitated scrum ceremonies -grooming, sprint planning, retrospectives, daily stand-ups, with development team and business stake holders
• Managed the database for the team's regions and performed administration, de-duping and cleanup procedures
• Worked with Partner, leaders, in identify business requirements, analyzing business processes and source data, produced functional specifications, data flows and business rules.
• Prepared strategies on Product benefits and advantages according to Salesforce.com CRM features and executed to meet the business goals.
• Worked independently on assignments that are moderately difficult, requiring judgment in resolving issues or in making recommendations

Confidential, Atlanta, Georgia

CRM Product Owner/Account Solution Lead

Roles and Responsibilities

• Implemented Salesforce.com CRM Solutions by Analysis and Designing business requirements
• Served as a client advocate in driving industry best practices and the evolution of salesforce.com product and platform functionality integral to the client success
• Acted as liaison between product management and the customer as an expert on the product, understand the roadmap and escalated critical product issues.
• Facilitated scrum ceremonies (grooming, sprint planning, retrospectives, daily stand-ups, etc)
• Developed reports, dashboards, and processes to continuously monitor data quality and integrity
• Managed the database for the team's regions and performed administration, de-duping and cleanup procedures
• Provided support to 5500 Salesforce users worldwide and acted as the primary point of contact for end-user support.
• Integrated developer tools like bit bucket for deploying, configuration and scaling apps
• Supported and provided recommendations to the business leaders by tailoring Salesforce.com to meet agile business needs.
• Implemented Marketing Cloud feature using Email, Mobile, Web/Social Media Marketing for new product implementation
• Developed, documented, maintained data processes and procedures designed to improve high level of data quality and integrity
• Integrated online commercial website with Salesforce.com and managed customer portal to commission mapping for affiliates portal
• Drove and increased user adoption, satisfaction, including developing, documenting, and delivering training
• Identified risks for the business achieving stated goals and developed a risk mitigation plan

Confidential

Business System Analyst/Product Lead

Roles and Responsibilities

• Implement Salesforce.com CRM solutions in fast growing business environment ranging domain in Banking, Manufacturing, Research & Development and Product developments.
• Managed project and functionality mapping, configuration, testing, building custom apps, developing interfaces to and from SFDC to other ERP applications.
• Architected and implemented Wave Analytics with Salesforce Sale and Service Cloud data and external data by creating Datasets and Dashboards
• Analyzed & identified gaps in functional/business requirement and effectively communicated with Business and stake holders.
• Guided Salesforce.com implementation teams by efficiently understanding of the product/services.
• Prepared strategies on Product benefits and advantages according to Salesforce.com CRM features and executed to meet the business goals
• Served as a client advocate in driving industry best practices and the evolution of salesforce.com product and platform functionality integral to the client success

Confidential

Senior Analyst

Roles and Responsibilities

• Managing unlimited Salesforce.com edition with about 6000 users, collected business requirements and suggested CRM Salesforce.com solutions.
• Working with Salesforce.com architect to enhance Salesforce.com productivity and analyzed technical and functional implementation
• Demonstrating strong client focus and communicated with multiple levels of the organization in understanding technical information to both technical and non-technical personnel
• Assisting Clients in advance reporting with several object integration, advance formulas, Dashboards and reporting scheduler to measure business performances.
• Responsible for Sales and Data Analysis with Requirement Gathering and Documentation
• Participated in System Test reviews, development design reviews and usability studies.
• Using agile methodology throughout SDLC, including planning and cost estimation through requirements, translating into data design and providing oversight in development and execution.
• Developing full testing scope consisting data migration from legacy systems, loading, interfaces and application function areas

Confidential

Business Analyst/Support Lead

Roles and Responsibilities

• Implemented Salesforce.com CRM Solutions by Analysis of business requirements to match functional needs of the organization
• Worked with Salesforce.com architect to enhance Salesforce.com productivity and technical and functional implementation
• Integrated online shopping website using Salesforce.com customer portal functionality and managed commission mapping for partner portal
• Served as a client advocate in driving industry best practices and the evolution of salesforce.com product and platform functionality integral to the client success
• Demonstrated strong client focus and communicated with multiple levels of the organization in understanding technical information to both technical and non-technical personnel
• Worked independently on assignments that are moderately difficult, requiring judgment in resolving issues or in making recommendations
• Gathered and created best practices for implementing and using salesforce.com to be disseminated to customers through content, conversations and presentations.
• Assisted Clients in advance reporting with several object integration, advance formulas, Dashboards, reporting scheduler to measure business performances