CAREER OBJECTIVE
Seeking opportunities to further expand career experience and skills in writing, editing and marketing.

PROFILE

• Professional self-starter who works well independently and in team environments.

• Proven ability to identify issues, analyze risks and liabilities, think critically and problem solve.

• Particularly skilled in conveying essence of a complicated message in straightforward terms.

• Demonstrated ability to prioritize, organize, balance workload, work effectively in a fast-paced high-pressure environment and meet critical deadlines.

• Excellent “ear” for editing the works of others while maintaining the authors’ voices.

PROFESSIONAL HIGHLIGHTS

Initiated and completed more than 40 award-winning nominations for both local and national honors during a three-year period, including Computerworld Premier 100 IT Leader; Modern Healthcare CEO; Computerworld Premier 100 IT Leader; Jacksonville Business Journal Ultimate CEO, Modern Healthcare CEOIT; Jacksonville Business Journal 2008 Healthcare Heroes (six out of eight winners); Florida Society for Healthcare Public Relations and Marketing Mark of Excellence Awards/Care Connection/Baptist Briefs employee newsletters.

Produced bi-weekly, system-wide employee newsletter for five-hospital system over four-year period.

Created a comprehensive system-wide style guide for 900-bed hospital system.

Consultant for the Kaiser Permanente Mid-Atlantic and California regions in developing the first wellness program for employer clients, including a guide for individualized programs within companies.

Co-founded Van Ramsey Associates, the first healthcare-only marketing agency in the Washington, DC area to coordinate marketing, communications and support services for medical centers and HMOs, private physicians and group practices, wellness centers and sports medicine programs, both locally and nationally.

Organized and directed metro-Atlanta Literacy Action volunteer adult reading program, recruiting tutors, developing a nine-hour workshop and training 300+ tutors annually.

CAREER INTERESTS

• Copywriting/editing
• Serving as liaison between organization and the public
• Collateral development
• Fundraising appeals
• External and internal newsletters
• Speechwriting

CAREER EXPERIENCE

Confidential, Jacksonville, FL 03/2010 – 06/2010

Confidential, Marketing

Confidential, Jacksonville, FL 2004 - 2008

Editor/Marketing Specialist, Public Relations

Produced bi-weekly, system-wide employee newsletter; composed news releases; created comprehensive system-wide style guide and conducted internal classes on effective use; wrote brochures on subjects ranging from pediatrics to disease management; developed collateral for fundraising appeals; initiated and completed all award nominations for both local and national honors, winning more than 40 in a three-year period; coordinated all writing for the system’s 50th anniversary and opening of two new medical centers in 2005, including ads, internal communications, newsletters, editorials, messaging and invitations; wrote and edited printed materials distributed to internal and external audiences; shared on-call duties for media inquiries; reviewed Baptist Health Web sites, making enhancements/corrections as appropriate; revised yearly content for all local healthcare directories; wrote collateral for new 2008 smoke-free initiative; composed talking points for executives; and worked on countless other writing projects as required.

Confidential, Denver, CO/Jacksonville, FL 1994 - 2004
Clients included:

• Big 3D Design (Aurora, CO)
• Carwile Associates (Lakewood, CO)
• Centura Healthcare Corporation (Englewood, CO)
• Encore Cable (Englewood, CO)
• Ergonomics Resource Group (San Jose, CA)
• Great West Life Insurance (Englewood, CO)
• HealthONE (Denver, CO)
• Lutheran Medical Center (Wheat Ridge, CO)
• National Stroke Association (Englewood, CO)
• River Design and Marketing (Denver, CO)
• Siemens Medical Solutions (Germany)
• Seitz/Welch Communications Design (Denver CO
• The Bawmann Group (Denver, CO)
• The Children's Hospital (Denver, CO)
• The Florida Times-Union (Jacksonville, FL)
• Unison Marketing and Communications (Englewood, CO)
• University of North Florida (Jacksonville, FL)
• Zeitgeist Design (Boulder, CO)

Confidential, College Park, MD 1992 – 1994 Sales/Marketing
East coast representative for Unison/Medimetrix, a national healthcare marketing firm that pioneered regional syndication of affinity programs for women and seniors, as well as comprehensive marketing campaigns and programs that extended the range of medical centers by providing superior resources at reduced costs.

Van Ramsey Associates, Washington, DC 1986 - 1992

Co-founder/President

Full-service healthcare marketing agency that coordinated marketing, communications and support

services for private physicians, group practices, nurses, wellness centers, hospitals and HMOs, both

locally and nationally; nurtured projects through concept, copy, design, print and distribution; and

created and presented seminars and workshops on grassroots marketing techniques for both local and

national organizations.

Clients included:

• Confidential (Washington, DC)
• Confidential(Washington, DC)
• Confidential(College Park, MD)
• Confidential(Englewood, CO)
• Confidential (Gaithersburg, MD)
• Confidential (Washington, DC)
• Confidential(Arlington, VA)
• Confidential (Horseheads, NY)
• Confidential (Washington, DC)
• Confidential (Silver Spring, MD)
• Confidential (Mid-Atlantic and California regions)
• Confidential (Horseheads, NY)
• Confidential (New York, NY)
• Confidential (Wheat Ridge, CO)
• Confidential (Forestville, MD)
• Confidential (College Park, MD)
• Confidential (Washington, DC)
• Confidential (Springfield, VA)
• Confidential (Montgomery County, MD)
• Confidential (Arlington, VA)
• Confidential (Washington, DC)
• Confidential (Oxon Hill, MD)
• Confidential (College Park, MD)
• Confidential (Reston, VA)
• Confidential (College Park, MD)
• Confidential (College Park, MD)
• Confidential (Gaithersburg, MD)
• Confidential (Washington, DC)
• Confidential (Springfield, VA)
• Confidential (Burke, VA)
• Confidential (College Park, MD)
• Confidential (Washington, DC)
• Confidential (College Park, MD)

Confidential, College Park, MD 1984 - 1986
Marketing/Creative Director
Developed position of marketing/creative director, serving as liaison between businesses, hospitals
and physicians in developing marketing materials and strategies to increase patient base,
recognition and revenue; organized and wrote marketing materials for group medical
practices with multiple locations to optimize marketing dollars and create a recognizable presence
to the public; collaborated with physicians/specialists to develop/launch programs for multiple service areas, including radiology, women's services, sports medicine, family medicine, cardiology, peripheral vascular, obstetrics/gynecology and neurology; developed advertorials, educational and informational brochures for patients; created physician-to-physician marketing for practices offering new
procedures and techniques, translating highly technical material to a format that presented benefits to both physicians and patients; and coached physician office staffs on effectively communicating with patients and families.

Confidential, Washington, DC 1982 - 1984
Assistant Director of Public Relations

Responsible for promoting a National Institutes of Health fellow physician, as well as producing

materials that explained the nature of preventive medicine at a time when the field was in its

infancy; produced media opportunities that made the organization a regular feature on more than

15 television and radio programs; planned and executed preventive healthcare seminars for up to

1,000 attendees from both the United States and other countries; coordinated physician's

schedule for stream of patients arriving from other localities; and prepared topics for media

discussion.

Confidential, Atlanta, GA 1971-1982
Coordinator of Volunteers
Coordinated metro-wide nonprofit in providing volunteer tutoring services for English speaking adults to help improve their basic reading skills; recruited volunteers, developed and taught nine-hour workshops to provide volunteers with the skills to work with adults on an adult level, rather than as children; matched tutors with students; and supervised tutoring sessions, providing assistance when needed.

Teacher, high school English/special education, Conyers, GA/Lexington, VA

Intern/feature writer, Beckley Post Herald, Beckley, WV

EDUCATION

1967 - 1971

Bachelor's degree in Language Arts

Continuing Education

RECENT COMMUNITY INVOLVEMENT

Ombudsman, Department of Family and Children Services, Jacksonville, FL

Mentor, Tipping the Scale, The Bridge of Northeast Florida, Jacksonville, FL