CO-founder and CEO Resume Seattle/WA - Hire IT People

PROFESSIONAL EXPERIENCE:

Confidential - Seattle/WA

CO-founder and CEO

Client assessment, issue framing, data gathering and market opportunity identification to develop multiple custom-designed business and marketing strategy solutions for starting and growing companies covering marketing activities, sales and investor’s pitch (story-telling), startup financial forecast and valuation in different verticals such as: Beauty, Food and Beverage, CPG, Wearable Technology, Real Estate, Education, Professional Services, Entertainment, etc.
Successfully developed, executed and delivered comprehensive market researches, marketing plans, multi-channel campaigns and GTM strategies for several clients on schedule and on budget, dynamically assessing and addressing emerging project needs with a customer-centric approach. Marketing projects involved creation/redesign of logo, websites, copywriting, branding documents with voice, tone, keywords and customer profiling (avatars/personas, behaviors, values, etc).
Defined and implemented Astera’s branding, vision, mission, logo and overall brand attributes and promise as well as designed, produced and curated brand aligned content (photo, video and copy) for the company’s social media profiles and website, generating over 40 organic leads and closing 18 projects in the past year of operations.
Managed projects and clients throughout their lifecycle from creation of project requirements and proposal, planning, execution of deliverables, KPIs monitoring to closure and follow-up often dealing with high-expectations and tight budgets achieving above target results and receiving 5-star reviews while keeping close attention to optimization of processes and procedures for Astera’s internal business model iteration and improvement.

Confidential - Seattle/WA (2016)

Project Management Consulting

Managed multiple phases of launching a pilot for the Content Relevance Team with oversight of a roster of over 100 independent consultants and their life-cycles while handling client’s expectations (a major social media platform) and assuring service-level-agreement compliance.

Confidential - Seattle/WA

Board Member Volunteer

Led strategic committee during the transition and rebranding of a 10-year-old NGO.
Established outreach ground rules, evaluated and selected partner projects around the world.

Confidential - Seattle/WA

Manager of International Operations

Business development and procurement manager in charge of defining portfolio of highly sought products and facilitating importing control.
Created channels strategy for the distribution of beauty and apparel consumer goods.

Confidential

Manager of e-commerce

Coordinate logistics for on-line sales, back-end content management, translation and localization
Improved tracking and charging procedures to reduce double-processing, overcharge and returns to increase customer satisfaction and loyalty.

TECHNICAL SKILLS

Proficient in MS Word, Excel, Power Point, One Note, Project, Flow Project Management, Survey Monkey, CANVA design tool, WIX website builder, Hootsuite Social Media Management Platform and QuickBooks. Notions of Home Designer Suite and movie creation tools.
Co-Founder of BEM (Brazilian Women Entrepreneurs in the U.S.- Networking Group)- 2018.
SCORE/Startup 425 business and marketing workshop presenter- 2019.
Organizer and Marketing Lead for the “Women in Business Conference” - 2019.
Startup 425 (Coalition of the 5 Seattle Eastside Cities) Strategy Advisory Board- 2019.
Excel Teacher Assistant at Seattle’s Goodwill- 2016

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Co-founder And Ceo Resume

Seattle, WA

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