Consultant Resume McLean, VA - Hire IT People

SKILL:

Salesforce.com, Salesforce Marketing Cloud, Proposal Writing, Big Data, Project Management, Business Analysis, Service Desk, Ecommerce, HTML, CSS, AMPScript, CRM, Requirements Gathering, Retail, Photoshop, Dreamweaver, Agency Relationship Management, Mobile Testing, Marketing Automation, Data Import/Export, B2C Marketing, B2B Marketing, CMS (Hybris).

EXPERIENCE:

Confidential, McLean, VA

Consultant

Responsibilities:

Worked on implementation and process improvement for a healthcare company.

Confidential, Chevy Chase, MD

Email Marketing Specialist

Responsibilities:

Built emails using a combination of HTML, CSS, and AMPScript. Set up queries and automations for numerous business units, both B2C and B2B.

Confidential, Bethesda, MD

Digital Producer

Responsibilities:

Owned relationship with our digital data agency, serving as project manager for new initiatives. Submitted level of effort requests and coordinated with IT department. Worked with internal and external partners on automations for the launch of our new loyalty program and updated as markets were added. Monitored project hours, testing, and completion. Regular communication for workflow documentation, triaging issues with imports and integrations, and other issues as needed.
Attended biweekly conference calls for status updates, new initiatives, and to ensure that scope was kept in alignment with quoted hours.
Worked in conjunction with our VP of Marketing and our IT manager to write an RFP for a new data agency.
Attended presentations by potential partners and assisted with vetting process.
Served as Primary Designated Contact for Salesforce Marketing Cloud.
Entered tickets, monitored automations, and maintained a relationship with our representative.
Daily administration of Salesforce, including user and sender profiles, and data cleanup.
Subject matter expert for email deliverability issues with IT Service Desk Analyst privileges.
Handled escalated issues from our customer care center and trained coworkers on how to resolve issues.
Stayed abreast of data infrastructure changes and raised issues.
Worked with our data agency, Digital Director, and Customer Care lead to test and roll out a new page that resolves the majority of deliverability issues with one click.
Built emails with a high level of accuracy using list segmentation and versioning by market to account for a highly regulated industry.
Submitted email data requests to our Insights team and ensured quality before deployment.
Utilized Movable Ink to generate intelligent content in real time.
Assisted with the hire and onboarding of peers by reviewing resumes, conducting phone screens and in - person interviews, and assisting with .

Senior Specialist

Confidential

Responsibilities:

Handled the build of emails and maintained a low error rate while managing an increased workload. Internal collaboration with other teams to ensure that creative and links are accurate and align with their vision. Build of emails requires skills in HTML, CSS, responsive design, import/export of files, data extensions, and AMPScript.
Submitted creative briefs and wrote copy on an ad hoc basis.
Extensive A/B Testing of email subject lines and content led to a 20% increase in open rates and increased revenue.
Worked in the Hybris CMS (Content Management System) to check inventory levels before email deployment, publish 1200 monthly events, and add al content to the web.
Extensive UAT testing of our mobile website before launch. Used different scenarios for testing, entered tickets, and ensured that issues were resolved before closing.
Utilized Google Analytics and Salesforce Marketing Cloud to assess performance. Prepared individual reports for product emails and presented findings at monthly meetings with senior management with suggestions for improvements for future emails.
Hosted meetings to discuss current trends in email and how they can be incorporated into our current processes.

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Consultant Resume

Mclean, VA

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