SUMMARY:

• Confidential Professional rnet Marketing SEO Confidential
• Digital professional with over 12 years of experience in Confidential, a passion for Optimization and years of experience in other digital channels, SEM, SEO, Large Scale E - Commerce, Social Marketing, UX and Revenue Growth Strategies.
• Experience includes building excellent customer and internal group rapport including C-Level.
• Strong ability to relate technical concepts to executives; strong interpersonal, presentation and management skills.

EXPERTISE AREA:

• SEO SEM Strategy Adwords/adCenter Multivariate Testing
• Digital Strategist HTML&PHP Endeca Multiple Analytics Tools Project Management
• Web Analytics Social Media Email CMS/CMS Management Content Marketing
• Lead Generation Conversion UX Large Ecommerce Demand Generation

WORK EXPERIENCE:

Senior SEO Manager

Confidential, Irving, TX

Responsibilities:

• Lead strategy, execute, site architecture and manage initiatives to further enhance customer experience, customer acquisition, demand gen
• Creation and optimization for Motorcycle Superstore & JP Cycles website properties
• Creation and management of SEO campaigns, organic search, digital strategy, link strategy and A/B Testing
• Identify opportunity to grow traffic, optimize templates, UX, Site Architecture, share and develop strategic site vision
• Guide Development team on Endeca site experience, linking, phrase structure, Template updates, including coding
• 15-25% Site Traffic monthly growth over previous year, ranking increase
• 19.8% Revenue growth YoY, increase conversion rate
• Periodic executive presentations and timely reporting of key benchmarks and initiatives
• Subject Matter Expert (SME) for multiple digital functions, including cross functional team training
• Educate and champion the use of best practices throughout the digital environment
• Working closely with IT, Development, Merchandising, Marketing, Social, Content and third party vendors providing consulting in overall integrated marketing campaigns (Site Architecture, Redirect, SEO friendly Code, Site Transition)
• Work in conjunction with Confidential, Email & Analytics analyst to perform gap analysis and Confidential channel approach
• Research competitive landscape to identify opportunity and strategy throughout sites
• Report on performance improvement efforts on a daily, weekly, monthly and ad-hoc basis
• Perform competitive analysis to understand opportunities of strength, weakness, opportunity, threat

Senior SEO Technical Manager

Confidential, Allen, TX

Responsibilities:

• Generating strategy, on-page and off-page Brand optimization and client recommendations
• Account Management, Client reporting, Optimization changes, experience with HTML
• Growing client’s authority through link building, social media, multi-channel
• Monitoring Google Search Console data for crawl issues and opportunities.
• Assessing campaign results (visibility, traffic, revenue, bounce rates, conversion rates) for opportunities
• Analyzing client sites in adherence to SEO Best Practices and providing actionable recommendations
• Contributing strategic ideas to move client’s search campaigns forward: Mobile, Social, Globalization, Email
• Conducting content and technical audits of client’s sites, back link analysis and determining strategy
• Effectively communicating the value of optimization Improvements to site
• Mentoring of junior staff, Training and collaboration with cross-functional teams
• Clients included; United States Mint, Starbucks, Finish Line, Movado and others.
• Oversee relaunch of multiple sites with little initial traffic lose (Finish Line, Star Buck, Gore, Mavado, Pandora and More)
• Deep knowledge of ecommerce platforms and the ability to extend the client’s ecommerce platform capabilities to maximize success (Demandware, Oracle Commerce, Hybris, WebSphere, Magento, Wordpress)

SEO Consultant

Confidential | Bloomington, IL

Responsibilities:

• Confidential integration, SEO Strategy, Site Audit, Keyword Research
• Manage and lead project team in Site overhaul and infrastructure, SEO and strategy
• Oversee relaunch of Confidential site with minimal initial traffic lose transitioned into large traffic increase
• Improve Site Authority, Ecommerce, on-site performance and Conversion metrics
• Adobe SiteCatalyst and Google Analytics use and reporting
• Tactical site execution of digital strategies, analytics, on-site content optimization, increasing sales
• Competitive intelligence, Project Management, develop campaigns, landing pages and Reporting
• Lead and unite different internal groups and processes to achieve significant growth
• Developed and implemented Training for Content Writers, design, production, Reputation Management, developers and Responsive Web Design teams

Senior Digital Strategist - Consultant

Confidential, Dallas, TX

Responsibilities:

• Manage day-to-day tactical execution of digital strategies, including: keyword research, analytics, on-site content optimization, increasing sales, Google Analytics and competitive intelligence
• Increased site sales across multiple brands 9-15% (Old Navy, Banana Republic, Gap, Horchow and others)
• Conduct eMarketing Score Card and Site audits (SEO, PPC, Site Conversions) for improvement of any shortfalls
• Work with our content, IT, architecture teams to create best performing site, content and conversion
• Craft on-page optimization, code initiatives and conversion to improve site performance and user experience
• Present best practice and education workshop in-house and to clients
• Participate in all SEO related client calls
• Optimizing site architecture, conversion path, URL structures, tags, copy for maximized sales and keyword ranking along with A/B testing
• Stay up to date on latest trends in eCommerce, SEO, PPC, Social Media, Confidential

National Search Manager

Confidential, Irving, TX

Responsibilities:

• Strategic use of analytics data to increase conversion and sales performance, rankings and traffic
• Oversee relaunch of Marines.com site with minimal initial traffic lose which transformed into large traffic improvement
• Increased sales and conversions 11- 17% through improved landing and conversion pages
• Increased 64% of the targeted keywords to first page rankings - Increased Site traffic 23-30%
• Identify and implement site structure and conversion performance improvements
• Integrate Optimization and conversion path standards into new and existing client sites
• Conduct eMarketing Score Card (eCommerce, SEO, SEM, PPC and Social) for Improvement and deficiencies
• Define Optimization values into new Content Management System (CMS) adaptation
• Advance emails marketing programs, call to action and lead generation programs
• Strategic partnership with IT Department on key optimization and codes allocation on Marines.com Site rebuild
• Website Audits that identify flaws to use as talking points for client acquisition
• Develop and provide technical and structural site recommendations for improved SEO ranking and performance
• Partner and present along with Sales Team on client acquisition, Strategic Competitor Analysis
• Web Trends / Omniture Site Catalyst - monitor, analyze and report on Site performance
• Manage implementation groups / Conduct Optimization & Conversion training cross teams

Engine Optimization Program Manager

Confidential, Dallas, TX

Responsibilities:

• Work with different internal business groups regarding content optimization, keyword research and strategy
• Used Omniture Site Catalyst to define, analyze, strategize and manage web traffic reports, created infographic
• 30% site traffic increase through strategic advancement and plans
• 24% Increase in sales of test board and increased retention and repeat visitors
• Keyword opportunity analysis, including keyword and phrase research, SEO friendly content and implementation, including site template optimization updates
• Implement keyword level conversion-based measurement and SEO status reports, including tracking positions and monitoring organic share, and understanding/integrating the relationship of SEO and Confidential positions
• Write and conduct Optimization briefings and training sessions as needed with various teams
• Drive and measure link-building efforts to improve ranking and traffic
• Manage business and development teams to implement improved onsite search capabilities, mobile web design
• Drive existing roadmap projects, propose new projects and coordinate different group implementation projects
• Business positioning, Account Management, Advertising Agency, Developer, Designer and Vendor management
• Managing and Directing Marketing, Communications and Business Development Departments
• Strategize, Analyze, Develop and Implement Confidential Campaigns in major search engines (Google, Yahoo, MSN, Bing)
• Create compelling headlines, Capture email campaigns/navigation, Google catered text creation
• Social Media strategy to support specific customer Target market included applicable social media networks