Associate Manager - Digital Analytics Resume - Hire IT People

SUMMARY:

Currently working as a Senior Director in Decision Culture providing consultation in Adobe Analytics and enabling transition of Adobe Analytics.
Major contributions to the project
I have worked on both the business and consumer side portals and have been providing
Consultation and support for reporting capabilitiesUAT Testing of new Site Pages & Defect Tracking and reconcilation
Support on creation and maintenance of SDR based on the Business requirements
Adobe variable governance & classifications
Training activities related to Adobe Analytics.
Provided support in Datawarehousing & Customized Predictive Analytics Dashboards
SME for Abobe Analytics for Consumer, Premier & Small Business Clients.

TECHNICAL SKILLS:

Web Analytics: Adobe Site Catalyst, Discover, Report Builder, Test & Target, Excel Client, Data Warehouse, Webtrends (8/9/10), IBM Digital Analytics ( formerly Coremetrics ), IBM Websphere, Adobe Experience Manager ( CQ5), Tealium Tag Management, Tag Manager, Omni bug, Alexa, Facebook Insights, You Tube Insights

Operating Systems: IBM, Mainframes, UNIX, Linux, Windows, Solaris

DBMS/ RDBMS: SQL Server 7.0, MS Access, SAS

Data Warehouse Tools: Business Objects, SAS, Hyperion, Quest

Web Designing: HTML, DHTML, XML, JavaScript, VB Script, Java, ASP, IIS Server

Project Planning & Design: MS Project, Visio Studio, Flash 5.0

Statistical Tools: Minitab

PREVIOUS WORK EXPERIENCE DETAILS:

Associate Manager - Digital Analytics

Confidential

Responsibilities:

Support on external client RFPs, resource requirements, implementation and Analytics process planning, creating estimations and their presentation.
We have also created estimators and resources unique to Web Analytics based on current Analytic requirements.
Was a part of the Digital Learning Knowledge Management Team where I created modules on Analytics for Training purposes and conducted trainings in Gurgaon, Hyderabad & Pune.
Led the Web Analytics team for a US telecom client where I was engaged in providing support to the process in implementation from Site Catalyst standpoint & Ensighten as a Tag Manager. Building a Page data layer dictionary which combines the architecture for teams working on Web Analytics, the development teams working on AEM ( Adobe Experience Manager ) / CQ5 and Angular JS for a telecom client.
Created resources for future use by the Development teams.

Technologies: Adobe Site Catalyst, IBM Coremetrics, Google Analytics, Tealium Tag Manager, AEM

Digital Data Analyst

Confidential

Responsibilities:

Tracking Banner Ad Campaigns & measuring Onsite performance for launch of Asha & Lumia Series phonesStandardization of existing work processes and making them efficient and less time consuming using Lean, Excel VBA Macros& Automations by using Schedulers on Site Catalyst.
Keyword Analysis on major keywords used for tracking, conversion funnel analysis, traffic, mobile data, Social Media Campaign performance on Facebook, Twitter & You tube using Radian 6, Facebook and You Tube insights data.
Successfully standardized and automated the process automation using tools like Excel VBA, Scheduling of Data pull process and standardizing the format of the reports for on time delivery of the reports Incorporated a series of Quality checks to ensure accurate delivery of the reports
Have done multiple transitions and trained new team members on the process and prepared extensive transition documents and Standard Operating Procedures for future transitions.
Confidential App Store Analytics covering traffic to major Confidential Apps, most popular apps, Apps Vs Devices, Overall performance and trend analysis of the Confidential App Store.
Tracking Lumia Launch Campaigns for multiple regions, responses to banner ad campaigns, landing page insights.

Technologies: Adobe Site Catalyst, Discover, Datawarehouse, IBM Coremetrics, Google Analytics, Tealium Tag Manager, Radian 6, You Tube, Facebook Insights.

Assistant Manager - Web Analytics

Confidential

Responsibilities:

Successfully transitioned the Web Reporting process from New York and set it up in Kolkata converting the client from a passive to a promoter.
Developed, standardized, automated and optimized several processes using principles of Lean & Six Sigma Terminologies delivering a savings of 83 man days annually for the company.
Successfully transitioned and optimized the entire Web reporting process from the Webtrends platform to Omniture which involved quick learning and understanding of the platform as well as maintaining the On Time Delivery of the regular processes as well.
In addition to regular job profile trained new team members on the aspect of Web Reporting and brought them up the learning curve as well.
Delivered several presentations to other processes as well on the aspects of Web Analytics which the company may use to pitch to new clients in the future.
Customer Segmentation & Analysis & Targeting using SAS.

Technologies: Adobe Site Catalyst, Discover, SAS, Advanced Excel, Webtrends, SAS, Data warehouse & Advanced Excel.

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