SUMMARY:

Adept at translating analytical and technical information into actionable results. Skilled in the use of advanced data modeling techniques. Instrumental in development of relationship marketing databases (including geo - demographic overlays), facilitating more accurate understanding of customer value. Created a scorecard for a sales organization that motivated sales management to focus on non-commission business elements critical to corporate profitability. Committed to ensuring full understanding, appropriate usage and application of information.

PROFESSIONAL EXPERIENCE:

Confidential, Chandler, AZ

Sr. Data Scientist, Process Improvement & Standardization

• Using Experimental Design Research, recommended changes to sleep apnea CPAP resupply program improved direct mail response rates by >12%, adding $2.7 million in margin annually
• Collaborated with vendor to optimize cash flow from enhanced claims processing strategies
• Identified several gaps in the recertification process for Medicare O2 patients, worth approximately $3 million annually in recovered revenue
• Implemented new optics to track and monitor the rate of payment on claims submitted

Confidential, Chandler, AZ

Sr. Analyst, Research & Data Modeling

• Established analytical protocol for consistent, methodical evaluation of member outreach efforts
• Served on a variety of cross-functional teams for goal-setting, requirements gathering and driving strategy
• Leveraged innovative analytic approaches such as experimental design research to minimize cost risk and predictive analytics to maximize program productivity
• Led strategic initiatives resulting in adoption of a big data/machine learning culture
• Discovered and adapted SAS code from Mayo Clinic to drive health plan claims cost analysis, supporting client value proposition
• Developed analytical tools (SAS claims cost study, statistical comparatives) to simplify and standardize interpretation
• Mentored junior and newer colleagues

Confidential, Chandler, AZ

Business Support Analyst

• Established accurate cyclical sales targets consistent with corporate objectives for sales associates, supervisors, managers and senior managers in an 800 employee call center
• Reported on, approved and payed out sales commissions and contest earnings
• Devised incentive programs driving sales and business needs from a budget of $300k-$350k/month

Confidential, Phoenix, AZ

Account Executive

• Client development and sales (new and existing business)
• High-level project management

Confidential, Phoenix, AZ

Market Research Manager

• Developed ad hoc, custom market research supporting residential and small business telecom markets
• Designed and implemented quantitative and qualitative studies, interpreted and presented results
• Scope of responsibilities encompassed demand assessments and trials, concept evaluations, advertising targeting and segmentation, and new market opportunity assessments

Confidential, Winston-Salem, NC

VP

• Client development and sales
• Managed projects from inception and design through reporting, presentation and billing
• Major industries included consumer products, fast foods, pharmaceuticals, and business services

Confidential, Columbus, OH

Sr. Market Research Analyst

• Provided for the market research needs of 54 affiliate banks
• Assessed consumer response to new product introductions, and executed / evaluated positioning and image studies within key markets

Confidential, Columbus, OH

Market Research Supervisor

• Managed a telephone longitudinal ATU study
• Conducted tracking and analysis of new product testing and sales promotions
• Provided periodic reporting and analysis of marketing activity and sales

TECHNICAL SKILLS:

• Highly proficient with all Microsoft Office applications (especially Excel and Access,) Power BI, et al.
• Experienced with SQL (SQL Server Management Studio) as well as with various statistical packages, e.g., Minitab, R, SAS, SPSS and SYSTAT