Manager Of Digital Commerce Resume
Alameda, CA
SUMMARY:
Drives successful end - to-end cross-departmental projects that reduce friction and improve conversion . Streamlines UX and customer journey, adds value to the brand. Demonstrates big-picture mentality, visualizes future-state, and establishes interim milestones to achieve end-goals. Strong business acumen and comfortably collaborates with brand functional areas, developers, engineers, and other technical consultants.
CORE COMPETENCIES:
- eCommerce
- Retail Operations
- Omni-Channel Customer Journeys
- Online Checkout
- User Stories
- Performance Metrics
- Agile
- Transactional eMails
- User Acceptance Testing
- Project Management
- Data-driven Decisions
- ROI
- Communication
- Order Fulfillment
- Demand Forecasting
SYSTEMS:
IBM WebSphere Commerce, IBM Sterling OMS, Manhattan OMS, JIRA, Confluence, MS Office, Adobe Analytics, Akamai mPulse, Cognos
PROFESSIONAL EXPERIENCE:
Confidential, Alameda, CA
Manager of Digital Commerce
Responsibilities:
- Contribute to brand roadmap strategy discussions
- Drive ~$10M omni-channel project from requirements and design to UAT and implementation: buy online, ship to/from store, split-shipment and re-routing capabilities (in this and prior role)
- Collaborate with Product Management on $1M strategic checkout overhaul to improve the online customer experience based on user testing (go-live ~Oct)
- Develop KPIs and reporting to evaluate performance and ensure successful delivery to customers
- Determine go-live vs backlog requirements and prioritize them based on technical resources and seasonal brand needs in an SDLC agile environment
- Prioritize bug fixes and site enhancements resulting from A/B testing into bi-weekly sprints
- Create Adobe Analytics and Akamai mPulse alerts to identify and resolve site performance issues
- Collaborate with Loyalty to increase customer engagement and drive online sales
Operations Manager
Confidential
Responsibilities:
- Drove initial phases of omni-channel project with smooth customer experience as cornerstone
- Generated peak-season eCommerce operational forecasts to align Marketing, Content, Customer Service, Logistics, Distribution and Technology Teams
- Shifted fulfillment of Canadian ecommerce from US to Canadian Warehouse for faster delivery and to extend holiday sales
- Developed store payroll techniques to reign-in expenses and improve transparency between Store Operations and Finance
- Shifted Value Added Services from warehouse to factories, resulting in annual savings of ~$700K
Forecasting Manager
Confidential
Responsibilities:
- Modified forecasting strategies to improve the efficiency of purchases and reduce obsolescence
Confidential, San Diego, CA
Inventory Planning Manager
Responsibilities:
- Played key role to transition bankrupt Red Envelope to profitability within 1 year of acquisition
- Reduced inventory 28%, increased turnover by 42%, and maintained fill rate of 95%
Confidential, San Diego, CA
Director of Inventory, Trade Division
Responsibilities:
- Increased turnover by 19.7%, reduced inventory by 2.3%, and increased fill rate by 1.5%
- Created predictive models to forecast demand of new products
- Established operational processes to ensure compliance with Sarbanes-Oxley
Confidential, San Diego, CA
Product Manager
Responsibilities:
- Limited inventory growth to 11% while sales increased 22%
- Delivered 85% increase in turnover and 13.5% increase in category net margin