SUMMARY:

• Delivering pronounced web property ROI through search ranking (SEO), enhanced CTRs and effective, focused business expansion, maximum exposure, visitor retention & merchandising.
• Identifying actionable items from all available Web Analytics, Webmaster Tools, Google Trends and other robust 3rd - party web performance monitoring systems (e.g., SpyFu, MOZ, SEMrush).
• Google Ads, Bing Ads, PPC, Google Shopping, the Google Display Network, YouTube, email marketing, banner and rich-media advertisements and obtaining/monitoring both free and cost efficient backlinks.
• Project Management for Web Projects & Ecommerce from Concept to Launch using SDLC Methodology.
• Semantic Ontological programming leveraging JSON-LD, Microdata (Schema.org), Google’s Knowledge Graph, Authorship, Open Graph meta-tagging (OG Protocol had its beginning from within Facebook), Dublin Core and RDFa (Good Relations).
• Development of SEO best practices and web content editors to continually improve the enterprise’s external search result rankings.
• Experienced in Business Systems Analysis to focus on key performance indicators that will drive a company’s web marking planning and lead management.
• Producing daily/weekly/monthly customized reporting for clients, with detailed description of each time-period’s efforts/deliverables, including commendations and summary of performance against goals.
• Monitoring GA/Analytics et al., and various WMT’s data-trends, for opportunities and/or threats/issues - and, sustained Competitive Analysis. Contextual keyword/phrase assessment for targeted marketing. SERP ranking, Google assessments and for traction regarding target keywords, phrases, content areas and product lines.
• Ad-Hoc reporting, Google Analytics, Excel, SQL Admin and Query Builder/Analyzer.
• Google Webmaster Tools, Bing webmaster tools, Yandex webmaster tools, Baidu webmaster Tools, Adwords & Adcenter campaigns, Sitemap.xml & robot.txt systems.
• Talented with all Adobe Suite including, Photoshop and Illustrator for Display Advertising website creation and maintenance.
• Query building and creation, ODBC, programming in LAMP (Apache, MySQL, PHP), T-SQL, HTML/XHTML, ASP.NET. Text and database migrations relational database/formats. PHP/Linux/UNIX, TCP/IP Networking.
• Vendor & Contract management audits: Integrators, vertical market software and ROI calculations. CRM, Administration and data process flow of call tracking and Lead Management.
• EDI/API and ERP systems in automotive, entertainment, trucking, energy, logistics, finance, manufacturing, mortgage, tax data services, et al
• Installation and configuration of Windows servers on VMWare Servers, VPN and Firewalls.

EXPERTISE AREA:

• Outstanding client service and team focus.
• Multitasking & Project Management.
• Next Gen SEO - CPC/Paid.
• Social Media Marketing.
• Qualitative & Quantitative Analytics.
• UX/UI User Experience & Creative Merchandising.
• CRM/ERP integrations and management.
• Lead Management and Loyalty Campaigns.
• Branding & Creative.
• Reputation Management.

PROFESSIONAL EXPERIENCE:

Confidential, Irvine, CA

SEM/SEO Managing Consultant

Responsibilities:

• Provide analytics through Analytics, Kenshoo, Tableau, Google Data Studio, SEMRush, Excel & Powerpoint. Graphic presentations to management to make ROI, CPA and LTV easy to understand.
• Implementing Google Tag Management (GTM) for enhanced eCommerce tracking to evaluate purchase-funnel performance fo r analysis. eCommerce shopping integration to Amazon, Ebay, Walmart using BigCommerce, Shopify & Wordpress with FBA software Sellbrite.
• Next Gen SEO, UX Multivariate testing, page layouts, HTML5, CSS3 and structured data programming for better navigation and positive UX interactivity through the Content Management Systems (CMS).
• Developed Social Media strategies and analytics for promotions on Facebook, Instagram Linkedin, Twitter, Google MyBusiness following production, set news and promotional advertising.
• Graphic design and layout UX oversight for all online assets including, website updates, app updates and other online media.
• Research current online graphic trends and communicating these trends to the team. In charge of implementing white-hat SEO best practices and tactical analysis on two websites to ensure increasing CTR rates on the current sites.
• Implemented Knowledge Graph, Twitter meta-head, Microdata and JSON-LD meta-tagging as specified by Schema.org, Open Graph (Facebook) and Twitter meta-head to expand Linked Open Data (DBPedia, Factual, et al ) on search engine result pages. RDFa (Good Relations, Dublin Core, et al) - dbpedia, Factual and semantic search SEO best practices.
• Analysed business model for maximum effective ROI for content, conversion, project management and lead management.
• Graphic design and layout UX oversight for all online assets including, website updates, emails, app updates, affiliate banners and other online and offline media.
• Delivered positive ROI and build client base on 2 web properties.
• Managed site-wide semantic research, analysis, ranking maintenance and reporting using Google Webmaster, Google Analytics, Bing Webmaster, Yandex Webmaster and Baidu tools to provide actionable data for search ranking.
• Drive ongoing inbound, outbound and internal link development and lead generation management.
• Project Management for Web Projects & Ecommerce from Concept to Launch using SDLC Methodology.
• In charge of pre and post production testing of all web projects during the implementation cycle.
• Google Shopping (Product Listing Ads)
• Social Commentary and Remediation, Reputation Management.

Confidential

Marketing Manager, Westminster, CA

Responsibilities:

• eCommerce web launch for Coyote Accessories in Magento, development and SEM/SEO and implemented changes in presentation, page layouts, HTML5, CSS3 and PHP programming for better navigation and positive UX interactivity through our Magento CMS.
• Developed Social Media strategies and analytics for promotions on Facebook, LinkedIn, Foursquare, Twitter, Google+ following production, set news and promotional advertising.
• Graphic design and layout UX oversight for all online assets including, website updates, emails, app updates, affiliate banners and other online media.
• Research current online graphic trends and communicating these trends to the team. In charge of implementing white-hat SEO best practices and tactical analysis on two websites to ensure increasing CTR rates on the current sites.
• Implemented Knowledge Graph, Microdata and JSON-LD meta-tagging as specified by Schema.org, Open Graph (Facebook) and Twitter meta-head to expand Linked Open Data on search engine result pages. Implement Schema.org semantic search SEO best practices.
• Analysed business model for maximum effective ROI for content, conversion, project management and lead management.
• Graphic design and layout UX oversight for all online assets including, website updates, emails, app updates, affiliate banners and other online media.
• Delivered positive ROI and built client base on 3 web properties.
• Managed site-wide semantic research, analysis, ranking maintenance and reporting using Google Webmaster, Google Analytics, Bing Webmaster, Yandex Webmaster tools to provide actionable data for search ranking.
• Drive ongoing inbound, outbound and internal link development, email market and lead generation management.
• In charge of pre and post production testing of all web projects during the implementation cycle.
• Google Shopping Optimization (Product Listing Ads)
• Reputation Management.
• Email Marketing - Customer loyalty programs.

Confidential

Marketing Manager, Redondo Beach, CA

Responsibilities:

• Improved and implemented changes in presentation, page layouts, HTML5, CSS3 and PHP programming for better navigation and positive UX interactivity through our custom CMS.
• Developed Social Media strategies and analytics for promotions on Facebook, LinkedIn, Foursquare, Twitter, Google+ following production, set news and promotional advertising.
• Co-marketing with OEM’s - TV flights, Digital and affiliate marketing with motorcycle trade listings.
• In-Page Analytics - Enhanced Link Attribution.
• Research current online graphic trends and communicating these trends to the team. In charge of implementing white-hat SEO best practices and tactical analysis on two websites to ensure increasing CTR rates on the current sites.
• Increased Click Through Rate’s (CTR) from 84,000 to 121,000 per mo, in 6 mo, for a resultant $35,000 in search engine advertising if paid through PPC and continues to remain steady
• Currently implementing Knowledge Graph and Microdata meta-tagging as specified by Schema.org, Open Graph (Facebook) and Twitter meta-head to expand Linked Open Data on search engine result pages. Implement Schema.org semantic search SEO best practices.
• Analysed business model for maximum effective ROI for content, conversion, project management and lead management.
• In charge of the re-launch, re-design and development of main ecommerce site, in progress to improve and maintain consistently high organic ranking performance in ASP.NET.
• Delivered positive ROI and built client base on 2 web properties.
• Managed site-wide semantic research, analysis, ranking maintenance and reporting using Google Webmaster, Google Analytics, Bing Webmaster, Yandex Webmaster tools to provide actionable data for search ranking.
• Monitor websites and SEO activities of the competition and take appropriate measures to maintain our competitiveness and create branded materials.
• Product Listing Ads for motorcycle accessories.

Confidential

Manager, Laguna Niguel, CA

Responsibilities:

• Achieved outstanding Organic SERPs (e.g. 2012 Lexus lease 2012, BMW Lease 2012, 2012 Mercedes leases
• Increased Click Through Rate’s (CTR) from 42,000 to 73,000 per mo in 9 mo period for a resultant $85,000 in search engine advertising, if paid, for through PPC.
• Designed, then executed all PPC/CPC tests resulting in a 33% conversion rate
• Project managed new CMS platform design changes to meet strategic business objectives.
• Stabilized all undocumented internal systems and external Asp.NET web properties, inherited from three previous contractors using RUP/UML/JAD methodologies
• Other duties: information architecture, DAM, hiring/management, partner strategies, overhaul/maintenance of internal systems (servers, client applications).
• Overhaul of Analytics to systematically improve behavioural retargeting strategies.
• Revamped internal systems to better reach and revisit potential leads.
• Currently implementing Open Graph and Microdata meta-tagging as specified by Schema.org to expand Linked Open Data on search engine result pages.
• Revamped Content Management System for website wide push-button changes.
• DealerTrack and automobile information management and integration - 3rd-party data integration

Confidential

Senior Technical Specialist, Santa Ana, CA

Responsibilities:

• SQL 2000/2005/2008 query programming for Unicenter Servicedesk trouble ticket database reporting and administration.
• Computer Associates Unicenter ServicePlus Servicedesk Administrator.
• Server conversion, configuration and administration of Windows servers on VMWare 3.5.
• SQL Reporting and programming T-SQL with Crystal Reports XI, SSRS, querying and ad hoc report generation.
• Monitoring, troubleshooting and remediation on site servers and workstations for a 4700 user network; Helpdesk Team Lead.

Confidential

Systems Administrator, Los Angeles, CA

Responsibilities:

• At the NOC data centre, I would troubleshoot and support HP & IBM Servers running Microsoft 2003 Server and VMWare.
• Account administration and Group Policy Design.
• SQL 2000 query building for software inventory porting from HelpStar 9.0 trouble ticket and network discovery SQL 2000 database using DTS.
• Server conversion, configuration and administration of Windows servers on VMWare.

Confidential, Santa Monica, CA

Manager of Information Services

Responsibilities:

• Designed and implement DSL, Cable encrypted VPN with the use of Sonicwall firewalls with failover to serve out Calyx Point and Datatrac with terminal services to remote offices.
• Generated reports for tracking loans using Crystal Reports.
• Streamlined Processing operations with Datatrac and PushMX for tracking and web-publishing.

Confidential, Redondo Beach, CA

Manager of Field Services

Responsibilities:

• Installed, maintained, troubleshoot customer computers and computer networks.
• Supported customers of every kind, Law Firms, Banks, Manufacturers, Medical, Mortgage, Real Estate, Aerospace and others.
• Ensure that vital networks and configurations are backed up and placed disaster recovery plan to cover hardware failures, rolling black outs and sabotage.
• Worked in conjunction with the IT team to configure and maintain domain structures, analyse current network infrastructure, and ensure HP servers are operating at capacity.
• Evaluated and proposed complex interrelated Microsoft, UNIX and WAN network systems with SDLC methodology.
• Wrote and based service contract pricing on averages that sites would spend monthly.
• Sold our systems services and equipment as salesman/manager
• Handled contract negotiations.
• Proposals were written to explain in detail work that was to be performed, why projects needed to be implemented and the benefits reaped by actions required, proposed in detail to clients cost saving vs. expenditure of new systems and vertical market software, calculation of ROI and TCO figures for budgeting and solution selection.