SUMMARY

Possesses strong experience in managing a full range of business operations and digital transformation. Leads teams in digital product development to improve accuracy and efficiency and increase ROI. Leverages new technology to improve business processes with a proven record of completing assignments in a timely and consistent manner under strict deadlines. Ability to quickly grasp complex technical concepts and develop business strategies that connect with the big picture and move organizations forward.Demonstrates the ability to lead and thrive in a team environment. Skilled communicator with the ability to carve business technology strategies and solutions and effectively share vision with team. Respected for professionalism, decision - making, adaptability, fairness, openness, and willingness to find consensus without compromising objectives. A seasoned veteran in producing results in high-stress environments, including emergency situations

TECHNICAL SKILLS

Development: SQL Server Management Studio, Powershell, SharePoint Designer, TeamSite, Wordpress, Photoshop, Dreamweaver, HTML, CSS

Applications: Jira, Visio, Project, Teams, SharePoint Online, Office 365

Business/SDLC Methodologies: Lean, Agile, Waterfall

Analytics: Domo, Google Analytics and Webmaster Tools, WebSide Story Hitbox, Web Trends

Sales & Marketing: Salesforce, SEO, SEM, Google AdWords, Facebook, LinkedIn, Twitter, HootSuite

PROFESSIONAL EXPERIENCE

Confidential, Uniondale, NY

AVP, Strategy & Business Systems

Responsibilities:

• Develops new digital business systems and automation solutions for Capital Markets, Treasury, Compliance, Asset Management, Marketing, Human Resources, and Loan Servicing
• Product Owner and Project Manager for web applications using Agile SDLC methodology (Visio, MS Teams, Jira)
• Interface with stakeholders and executives to gather Requirements, develop product specifications and User Stories (Visio, PowerPoint)
• Oversees the Integration of business systems (SalesForce, SharePoint, Office 365, SQL databases) using web services (XML, JSON, REST, etc.) and workflow tools
• Spearheading the development of an ECM (Electronic Content Management) system to digitize all business critical documents and automate business processes including the application of record retention policies and e-discovery tools
• Directed UX and digital strategy for Arbor Loan Express (ALEX), the “Quicken Loans” for the commercial mortgage industry
• Implemented digital marketing tools (Google Analytics, Adwords, Domo) across all Arbor’s web properties and created marketing reports/strategies and actionable insights
• Directed the launch of and oversees SharePoint across Arbor’s five companies as a platform for business processes and communications

Confidential, New York, NY

Assistant Director of Web Development

Responsibilities:

• Developed projects that leverage new technologies to increase the efficiency of HHC's communications and marketing operations including live web streaming, text message appointment reminder system for patients, and WebEx conferencing
• Managed the development of 10 new web sites for HHC facilities (MS Project & TeamSite)
• Directed the maintenance and promotion of HHC's corporate and facility web sites to effectively provide information to employees, patients and policy makers. Makes sure that all digital assets comply with SEO standards.
• Created and implemented creative digital communications and marketing strategies using social media, email and the web
• Established HHC's social media presence (Facebook, Twitter, etc.) and monitors trends and public sentiment on social networks to develop and refine PR strategies. Developed corporate-wide social media policy.
• Maintained digital analytics for the web and social media to measure performance and develop new strategies using Google Analytics
• Made monthly presentations about web communications and marketing strategies to Public Affairs Directors from HHC facilities (PowerPoint) to train staff city-wide in using social media and web marketing tools (Facebook, Twitter, Google Maps, etc.)
• Developed old and new media assets including email, micro-sites, slideshows, infographics, banners, flyers, etc.
• Established and maintained SharePoint site to manage media inquiries and emergency situations including the H1N1 pandemic in 2009
• Edits web content using DreamWeaver and Photoshop CS5
• Writes and edits copy for emails, newsletters, websites, and board reports

Confidential, New York, NY

Site Manager

Responsibilities:

• Directed the launch of social-networking site, Confidential .com, in coordination with product/technology development, production, digital ad operations and marketing teams
• Managed and produced creative sponsorship and advertising packages - barter deals, email blasts, cross-promotions, flash mini-sites, banner ads, etc. - for clients including McDonald’s, Barnes & Noble, and State Farm Insurance
• Analyzed web metrics (Hitbox) to gauge site and campaign performances and produced periodic reports which were presented to the sales and marketing teams
• Developed and updated all editorial and marketing content on the site by managing team of freelance writers, and working with sales force and production team