SUMMARY OF QUALIFICATIONS

I am a business/market intelligence professional, strategic planner, marketing analyst and manager, with extensive experience. I possess expert computer and database marketing skills. I have an extensive skill set which includes the creation of visualizations and Reports using such tools as, Crystal Reports, Crystal Xcelsius, Adobe Flex, SPSS, Information Builders Focus, MapInfo and ArcGIS. Experienced in market research, analysis and segmentation, sales force balance and deployment, desktop mapping and geographic data visualization. I have extensive experience in primary and secondary research. I am skilled in data extraction and analysis from mainframe; client server and PC based data. I have extensive experience with SQL Server, Oracle, Information Builders Focus,Fox Pro and Access. I possess professional skills in photography, cinematography and slide show production. I am a strong communicator with excellent team building skills.

PROFESSIONAL EXPERIENCE

Confidential, Glenview, IL 2011
Crystal Report Developer

• Created custom reports (Business Objects (2008), Personify andSQL Server)
• Developed reporting standards
• Responsible for documentation and Quality Control

Confidential, Chicago, IL 2008-2010
Regional Indicators Analyst

• Created and developed Web Based Interactive Visualizations
• Generated XML output for Interactive Visualizations by creating IBI Focus procedures
• Created custom visualizations utilizing Crystal Xcelsius and Adobe Flex
• Generated ETL scripts utilizing FoxPro, SQL Server
• Generated various unique Data Sources for Visualizations

Confidential, Overland Park, KS 2007
Business Objects and Crystal Reports Development and Administration (Sprint Corp)

• Managed a team of developers responsible for installing and implementing a new instance of Business Objects (v. XI R2)
• Created custom visualizations utilizing Crystal Reports, and Crystal Xcelsius
• Created custom reports and reporting standards
• Responsible for the administration of Business Objects

Confidential, Memphis, TN 2006
Technology Consultant-Crystal Report Development (Various Clients)

• Created new Crystal Reports for various clients.
• Revised and up-dated existing Customer Reports
• Worked in whatever database environment the client utilized (SQL Server, Oracle, Fox Pro, d-Base and Excel.

Confidential, Memphis, TN 2004 - 2005
Marketing Manager

• Created and administered a computerized project-tracking program for the sales force.
• Created software to manipulate data (Access & FoxPro)
• Created reports to help sales force and top management utilize and manage the data (Crystal Reports)
• Created electronic forms to permit data collection and a two way communication process (Omniform)
• Converted paper forms to electronic forms to expedite daily tasks.
• Extracted data from corporate data source (Cognos, PowerPlay) to perform various ad-hock analyses of opportunities within existing and potential customer and market bases (Excel, FoxPro, Quattro Pro, Crystal Reports and MapInfo)

Confidential, Memphis, TN 1993-2001
Manager, Strategic Marketing

• Responsible for creation and development of T&B Customer Consultancy Program designed to help a select group of customers utilize modern marketing and computer techniques, understand their own marketplaces, identify potential opportunities and sell more effectively.
• Increased customers’ businesses by 20-35% in following year with incremental sales totaling $35.
• Developed a division marketing information base utilizing PC, Client Server based and mainframe databases (FoxPro, Oracle, Crystal Reports and MapInfo)
• Developed predictive models and other analytical tools, as well as created targeted marketing lists and developed competitive intelligence (D&B Market Outlook, SPSS, Excel, FoxPro, Crystal Reports and Quattro Pro)
• Developed tracking programs to increase sales to target markets. (FoxPro, Quattro Pro, MapInfo and Crystal Reports)
• Identified highest potential accounts for the sales force. (FoxPro, SPSS, MapInfo and Crystal Reports)
• Defined market potential and calculated market share and sales performance measures for all regions and product lines. (SPSS, FoxPro, Crystal Reports, MapInfo and Quattro Pro)
• Automated annual budgeting process. (FoxPro and Crystal Reports)

Confidential, Tinley Park, IL 1981 - 1993
Manager, Market Research and Development

• Directed the corporate strategic planning process.
• Established marketing plans and programs designed to maximize effectiveness of corporate sales effort in key markets.
• Designed and executed both original and secondary research, direct mail marketing and sales incentive programs, as well as the development of sales forecasts and other predictive and planning models.
• Directed market intelligence efforts and created applications and systems using microcomputers and mainframe information retrieval systems.
• Wrote and managed sales training programs.
• Supervised staff of five.

EDUCATION

• M.S., Marketing Communication
• B.A. in Speech Communication, English and Secondary Education