SUMMARY:

• Technical Business Project Manager (Analyst)/Product Owner with over 9+ years of IT experience in all phases of the Project/Product Development Life Cycle: Planning, Analysis, Gathering requirements, Testing and implementation of projects.
• Consistency and Quality delivery: Delivery Right First Time with zero schedule deviations.
• Program Manager: Managed three projects successfully under digital marketing domain.
• Managed program budget of $27M that never exceeded a 1% variance.
• Received customer appreciation for best practices used for project/program execution and efficient management (Received 6.5/7 customer satisfaction).
• Maintained 100% SLA with response/resolution time and received good NPS.
• Proven experience in SDLC execution models like Waterfall, Spiral, Iterative and incremental, CUT and Agile. In - depth knowledge on development activities and tollgate reviews for all the activities from planning, design, Implementation, testing and documenting with deployment and maintenance
• Extensive exposure to Software Development Life Cycle (SDLC) methodologies including Agile, Waterfall V-Model.
• Extensive knowledge and experience in Requirement Gathering Analysis through Brainstorming, One on One, Joint Application Development (JAD), Questionnaire/Survey, user interviews, workshops and existing systems documentation and procedures.
• Experience in analysis of As-Is business processes and To-Be business processes (GAP Analysis).
• Hands on experience in designing and reviewing of documents including Business Requirements Documents (BRD), Functional Requirements Documents (FRD), Use Case Specifications, User Interface Document (UID), Requirement Traceability Matrices (RTM) and Test Case Documents (TCD).
• Extensive experience in Prototype developing and business process modeling using Data Flow Diagrams (DFD), Flow Charts (FC), Entity Relationship Diagrams (ERD) and wireframes.
• Strong experience in writing and conducting User Acceptance Test Plans(UAT), reviewing Test Cases and Test Scenarios, conducting Regression and progression Testing, manage Defect Life Cycle and Smoke Testing.
• Effective Project Scope Change Management and Configuration Change Management.

PROFESSIONAL EXPERIENCE:

Confidential - Minneapolis MN

Project Manager/ Product Owner

• Led the team to develop a Linear regression model for a leading E- commerce client to help them understand the effect of marketing on their conversion rate.
• Orchestrated the successful launch of social media marketing campaign; igniting award-winning results.
• Guided marketing staff on a web content sharing schedule that resulted in a 50% increase in follower count.
• Spearheaded a redevelopment project that introduced a responsive platform decreasing page load.
• Manage team to develop a product demonstration campaign resulting in 3 identified opportunities within the first month.
• Introduced scheduled targeted email marketing programs resulting in increased open and conversion rates over previous sporadic email blasts.
• Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion.
• Forecasting Management for the initiatives and revisiting planned forecast periodically.
• Reviewing and validating the target metrics of projects from technology perspective like tools usage, re-usable frame works and feasibility in order to assist in achieving the target.
• Attending project kick-off meetings, capturing requirements, conducting impact analysis of requirements, providing analysis deliverable, sizing for development and support efforts, test strategy and time lines based on Impact analysis.
• Evaluate risks related to requirements, implementation, testing process, project communications and training saving the company on average $5000+.
• Review of current business processes and demonstrate improved processes through recommended changes to the Application.
• Establishing deliverables and estimating work effort involved in the design and implementation of the Software Application.
• Responsible for analysis and translation of user stories into IT requirements, obtaining approval of requirements.
• Deep understanding of factors that drive customer success for Salesforce (or similar) implementations and how they directly contribute to long term customer retention.

Confidential - San Jose

Technical Project Manager/ Product Owner

• Formulating and defining system scope and objectives through research and fact-finding, combined with a basic understanding of business systems and requirements.
• Integrated social learnings to sales and project managers for increased efficiency.
• Recognized emerging trends at conferences, bringing technology and ideas to company for brand leaders.
• Consulted on marketing, gameplay, virtual goods, for over 15 social and casual games.
• Collaborated with executives and international team increasing MAU/DAU by 50% through social tools.
• Managed risks/issues and provided weekly status to leadership.
• Maintained Requirement Traceability Matrix (RTM) and managed requirements.
• Performed analysis on 80 websites utilizing Google Analytics to improve traffic.
• Developed, tracked and improved landing pages.
• Gathered metrics on campaign and collateral material for search optimization.
• Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Website promotions, outreach and marketing initiatives for an improved end-user experience
• Led execution of strategic planning - facilitated strategic planning process to clearly articulate client companies' vision, mission, value proposition, brand architecture and positioning.

Confidential - New York

Technical Project Manager / Product Owner

• Conducted weekly review meetings with team to ensure deliverables were met.
• Administered all business marketing operations and advertisement campaigns that eventually generated 5% increase in web traffic in 4 months.
• Monitored all corporate social media accounts and websites to ensure positive online content for Business that connected over 3,000 audiences within 3 months.
• Deployed Salesforce and Confluence for project management that saved the company over $2,000 annually.
• Created and published necessary forms into digital documents that increased efficiency by 20%.
• Organized and maintained all digital multimedia content using Flickr, Google Drive, and Dropbox.
• Created and maintained Narrative Use Cases (Business Use Cases, System Use Cases) and modeled Use Case
• Created and used new SQL objects for the implementation of a business requests.
• Created effective content strategy with high engagement and user retention rate.
• Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts.
• Created social paid strategy, which included high performing campaigns with 5% CTR.
• Launched a user generated campaign that received almost 200 entries on its first day.
• Recommended solutions for player user experience based on player feedback.
• Provided continuous feedback to the development team and created projects to increase in game engagement.

Confidential

Sr. Analyst

• Managed multiple projects and responsible for planning the project strategy and work in close coordination of individual PMs of multiple departments.
• Managing the Sprint Planning process by assigning specific user stories to Iterations, sizing the Epics and User
• Stories, determining and reporting the Velocity of the team using Burndown Charts.
• Conducting Daily Stand-Up meeting, removing impediments and ensuring that the team is on track for delivering the Sprint commitments and meeting all Acceptance Criteria.
• Leading Sprint Retrospective Sessions, documenting Lessons Learned and applying the retrospective knowledge to subsequent sprints with a view to further fine-tune the Sprint planning and execution.
• Facilitated a release planning meeting that translates project vision into a very rough plan that has buy-in from entire team; helped product owners in creating a product vision; creating a release roadmap via story mapping/ process mapping.
• Facilitated the identification of resource needs to support the project portfolio, and feed into the overall resource planning process (including BSA, PM, Development, QA)
• Working within a formal corporate PMO, which provided project governance utilizing standard project management methodologies.
• Part of Steering committee to monitor and review the project status and deliverable rollout.
• Coordinated as needed with other internal Project Managers and external vendors for the delivery of components.
• Worked closely with the Business Users to develop requirements, receive sign-off, communicate with development team and enable communication via regular stakeholder meetings.

Confidential

Sr. Analyst

• Facilitated Scrum ceremonies (sprint planning, daily standups, sprint review, sprint retrospect, Scrum of Scrum) and helped in the creation and grooming of the artifacts (Product backlog, sprint backlog, project Burn down chart).
• Involved in the Gap analysis on the existing IDW (Integrated Data Warehouse) to ensure what data we need for each work stream with in IDW and the data marts.
• Involved in the JAD sessions with the business team to understand the requirements.
• Assisting with the understanding of additional business processes from disparate applications and how to in corporate them into the Application.
• Eliciting requirements using document analysis, requirements workshops, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis, and/or viewpoints.
• Involved in analyzing the existing mapping documents for data marts.
• Created new mapping documents for the target data marts.
• Analyzed the existing data flow mappings from source to target in Informatica Power Center Designer to understand data flow and relationship of data among tables.
• Involved in writing and understanding complex queries for DB2 SQL in Advanced Query Tool
• Involved in analyzing the data using Advanced Query Tool.
• Involved in understanding and creating of BRDs.
• Prepared Source to Target mapping documents to help ETL team in extracting and processing the data before loading to the target database.

Confidential

Analyst

• Determined release readiness based on release criteria and managed the approval process.
• Worked with Business groups, assisting them in transition to a new web-publishing model, processes and use of web content management software.
• Weighed business needs against security concerns and articulate security issues to business lines and management.
• Performed risk assessments, audits and examinations of existing business unit functions.
• Prepared Business Process Models that includes modelling of all activities of the business from the conceptual to procedural level. Followed top down, leveled technique for building Business Process Models.
• SQL scripting to automate daily task for ERP application and databases for performance management for various modules (Finance, SCM, I- Expense….)
• ERP Application/database implementation, upgradation and performance management for SCM, Finance, HR and I- Expense modules.
• Facilitated Scrum ceremonies (sprint planning, daily standups, sprint review, sprint retrospect, Scrum of Scrum) and helped in the creation and grooming of the artifacts (Product backlog, sprint backlog, project Burn down chart).

TECHNICAL SKILLS:

Methodologies: Agile, Waterfall, V-Model, RUP

Requirements Management Tool: PowerDesigner, JIRA, Confluence

Requirements Modeling Tool: SmartDraw, MS Visio, PowerDesigner

Defect Tracking Tool: JIRA

Project Management Tools: MS Project, MS Office

Collaboration Tools: MS Sharepoint

Other: Oracle DB(9i,10g,11i), ERP(11i,R12), ETL, SSO, Fusion, SPSS, Data Mining, Quantitative/Qualitative Analysis, SQL scripting, Python, R, Hadoop, Tableau, Machine Learning, NLP