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Digital Marketing Manager Resume

SUMMARY:

  • Solution oriented senior project manager with discernible expertise in all phases of the project life cycle.
  • Experienced practitioner of diverse, customer driven project delivery methodologies, elements of which include principles of time, cost, risk, scope, quality, and benefit.
  • Excellent leadership skills, demonstrated through concise articulation of project objectives, judicious delegation of relevant responsibilities, and circumspect mitigation of risk factors.
  • Comprehensive knowledge of the tenets of organizational behavior, communication, and change.
  • Strict adherence to a professional ideology that stresses best practices.
  • Adroit utilization of effective communication strategies over multiple channels, expediting efficient delivery of business value to the client.
  • Customer satisfaction is paramount
  • Effective communication throughout the project lifecycle
  • Frequent reevaluation of the project’s business case
  • Each project should have a clearly articulated value proposition
  • Quantifiable business value must be delivered to the customer
  • Use of predictive analysis (SWOT and/or SLOT) to identify possible points of complication
  • Scope should be S.M.A.R.T. (specific, measureable, attainable, relevant, and time specific)
  • Prince2 7,7,7 (principles, processes, and themes) methodology
  • Principles of sustainability adapted and integrated into the operational ideology of the project

PROFICIENCIES:

  • Python 2.7, 3.X
  • Javascript
  • SQL
  • Social media marketing
  • Content creation/management
  • Search engine marketing (SEM)
  • Programmatic advertising

COMPETENCIES:

  • Conversant in all phases of the project management lifecycle, consistently meeting performance parameters with regard to cost, timescale, and scope
  • Expedited high quality completion of complex IT initiatives, resulting in accelerated sales cycles, reductions in TCO and CAPEX, and increased ROI
  • Mitigated various risk factors utilizing a hierarchical risk breakdown structure, predictive analytics, the Delphi Technique, and SWOT/SLOT analysis
  • Drove to fruition multifaceted system migration/integration deployments while maintaining project integrity in rapidly evolving business environments
  • Provided supervision over cross - functional teams of architects, engineers, and developers
  • Demonstrated understanding of customer business objectives, enabling alignment between business case and IT solutions
  • Coordinated communication between multiple business units, empowering cross-project collaboration among stakeholders, customers, project/program managers, and SMEs
  • IT Service Management (ITSM) and ITIL process implementations across a variety of vertical business models
  • ITIL V3 Service delivery and support throughout the service lifecycle (Service Strategy, Service Design, Service Transition, Service Operation and Continual Service Improvement.)
  • Business Impact Assessment and Business Resumption/IT Service Continuity
  • Enterprise Specific Business, Service, and Component Capacity Planning
  • Event, Incident, and Problem Management
  • Change and Configuration Management
  • Organizational Maturity Assessment and Transformation
  • MS Office Suite, MS Project, MS Sharepoint
  • Kanban Boards and Software
  • Atlassian JIRA, Agile PM, Confluence
  • PERT Analysis and Charts
  • Risk Analysis and Ishikawa Diagrams
  • PESTLE Analysis, SWOT Analysis
  • Pareto Analysis (80/20)
  • Cost Variance Analysis
  • Earned Value Analysis
  • Planned Value Analysis
  • Management of Risk, Issue, Quality Registers
  • Critical Path and Critical Chain Analysis
  • CMDB and Configuration Item Records
  • MOSCOW Prioritization Method
  • Business Process Engineering/Re-engineering
  • Workflow Automation
  • RACI Matrix
  • GANTT Charts

SKILL:

  • Conceived of and conveyed use cases for agile software development
  • Liaised with stakeholders (client, PMs, SMEs) throughout the corporate matrix
  • Successfully performed business and functional requirement elicitation
  • Engaged in effectual communication management techniques and systems
  • Developed code as needed for documentation, analytics, and visualization boarded staff on best practices regarding
  • A/B testing
  • Prepared Option Analysis, Impact Analysis, and Feasibility Analysis
  • Performed all aspects of the requirements lifecycle including: requirements definitionrequirements validation, requirements documentation, and requirements management
  • Product owner of python based machine learning tools initiative, resulting in a 54% improvement in
  • ROAS (return on ad spend)
  • Conceptualized and implemented multi platform content marketing strategies promoting thought leadership, brand awareness, and subsequent brand loyalty
  • Implemented agile/lean process improvement initiatives across several cross functional teams, improving product delivery time by 45%
  • Administered successful multi tier marketing campaigns for clients across diverse vertical markets (i.e. real estate, law, medical. entertainment)
  • Optimized client landing pages resulting in increased click rate, enhanced lead generationand higher conversion rate
  • Created effective advertisements for various social media outlets including Facebook, GoogleInstagram, Twitter, and Bing
  • Performed full service social media audit for clients which included website optimization, SEO reconstruction, and trend analysis
  • Familiar with and participated in the Deming Cycle (PDCA)
  • Created test cases for new product roll outs
  • Deployed quality assurance improvement processes and methods
  • Adhered to the five primary Quality Assurance functions (i.e. technology transfervalidation, documentation, quality of products, quality improvement plans)
  • Employed the Test Maturity Model (TMM)
  • Utilized the Capability Maturity Model Integrated (CMMI )
  • Applied Software Quality Assurance (SQA) in a proactive, process focused manner
  • Differentiated between Quality Control (QC) and Quality Assurance (QA)
  • Demonstrated expertise in process improvement methodologies

PROFESSIONAL EXPERIENCE:

Digital Marketing Manager

Confidential

Responsibilities:

  • Acting in capacity of Product Owner, managed integration of Javascript based automation of bespoke Google Ad PPC bid system
  • Provided project stewardship with regard to Agile methodology resulting in enhanced e commerce standards (i.e. SEM - search engine marketing, SEO - search engine optimization, MQL - marketing qualified leads)
  • Conceptualized, refined, and implemented successful digital marketing campaigns across a wide spectrum of verticalmarkets.
  • Managed development of a Python based data analytics solution which identified actionable opportunities in various industries.
  • Spearheaded deployment of social media initiatives resulting in a 79% increase in lead generation, and 63% increase in subsequent conversion rate.
  • Restructured dynamically generated landing pages to improve clarity and increase conversion, leading to daily leads and robust sales funnel.
  • Analyzed and presented Google Analytics to management and clients while delivering week-over-week traffic growth.

Confidential

IT Senior Project Manager

Responsibilities:

  • Drove to fruition series of high leverage infrastructure optimization initiatives, culminating in the migration of all ATT internal voice traffic, approximately 4500 users, from existing DS3 circuit to 10 GB AVPN circuit
  • Provided leadership for installation of Cisco Nexus Series Switches, and Cisco Unified Computing System (UCS) resources, resulting in an average of over 25% reduction in TCO per annum
  • Oversaw complex UC deployment imperatives across a federated ecosystem, encompassing Cisco ISR Series Routers, Cisco Call Manager and Communications Manager, and Cisco Unified Border Element (CUBE), facilitating on average a 133% ROI projected over period of three years
  • Administered VoIP projects interpolating a variety of Cisco IP endpoints, including 7900 series and 8800 series
  • Led execution of testing, turn up, and verification procedures pertinent to Confidential & Confidential customer sites, including various LAN, MAN, and WAN network topologies
  • Facilitated successful verification of local and geographical redundancy architecture deployment solutions
  • Provided resource management and leadership of geographically diverse SMEs and teams spanning 5 continents
  • Conferred with subject matter experts, senior engineers, and members of the leadership chain to clarify completion criteria for respective deliverables
  • Conducted status meetings, driving prioritization and categorization of project risk, analysis of potential impact, and articulation of situational contingency actions
  • Managed all phases of the system development lifecycle (SDLC) framework (e.g. planning, analysis, design, implementation) across various operational models

Confidential, New York, NY

Senior Project Manager

Responsibilities:

  • Moved between agile, iterative, and waterfall approaches to project delivery depending upon specificity of the project objectives
  • Oversaw installation of Cisco Meraki wireless LAN topology which included Meraki MS64 security appliances, MS220 and MS320 switches, and MR58 and MR66 APs
  • Supervised UC Voice/ IP telephony projects involving Cisco ISR G2 Series (2900/3900) routers, Cisco Call Manager, Cisco Agent Desktop (CAD), and Cisco 8800 VoIP handsets
  • Administered enterprise augmentation initiatives, which included cloud migration, desktop virtualization and server consolidation utilizing VMware vCenter and vCloud solutions
  • Managed data center server consolidation projects which reduced server load by an average of 70% and server cost by an average of 45%
  • Supplied support for project charter, in conjunction with the project sponsor, precisely specifying the objectives, requirements, and criteria (i.e. KPI, KSI) by which to quantify successful actualization
  • Prepared work breakdown structure outlining discrete elements (i.e. product, data, service), providing a framework for delegation of responsibility, allocation of resources, and overall scope of project
  • Responded to change requests (RFC, ECR, OCR) while interacting with the Project Board (PB), Change Advisory Board (CAB), and Emergency Change Advisory Board as required
  • Worked collaboratively with various business units to identify emerging opportunities to calibrate, improve, and enhance internal business processes

Confidential, New York, NY

Project Manager

Responsibilities:

  • Coordinated cross functional work teams in the deployment of upgrades to existing legacy networks
  • Managed initiatives involving the transition of programs to new platforms prior to functional obsolescence
  • Achieved seamless migrations, integrations, and implementations that were transparent to clients and customers
  • Contributed to the creation and implementation of comprehensive disaster recovery plans, identifying critical processes and systems, diagnosing and documenting potential vulnerabilities, and determining countermeasures
  • Part of a Project Management Team responsible for conceptualization and integration of enterprise specific, multi-site infrastructure fortification plan
  • Mitigated risk factors by conducting feasibility studies pertinent to project scope (i.e. SWOT analysis, SLOT analysis, ROI, TCO, risk assessment)
  • Verified project deliverables to be within parameters of governmental compliance

Confidential, New York, NY

Project Manager

Responsibilities:

  • Facilitated efficient EOL/EOS transition initiatives, involving detailed enterprise documentation, hardware procurement and installation strategies, and application modernization and optimization imperatives
  • Managed various migration projects, inclusive of Windows to Linux transitions, Windows OS upgrades (e.g. XP to ), application and data migrations
  • Implemented innovative methodology, leading to measureable acceleration of the learning curve and increased organizational productivity
  • Supervised subordinate staff, exercising autonomy over quality control policy with regard to project planning
  • Performed staff evaluation and departmental reorganization/reduction
  • Cultivated and maintained long term business relationships with vendors
  • Fielded inquiries from stakeholders, project sponsors, and executive management, acting as liaison between various constituents associated with project

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