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Vp Sales & Marketing Resume

SUMMARY

Top accomplished sales leader with 20 - year track record of exceeding sales goals, managing, training, supporting teams, and driving organizational growth and profitability for small, midsize, and Confidential . Bi-lingual and multi-cultural experience with background leading regional, national and international sales and marketing has proven effective for building team diversity and culture.

AREAS OF EXPERTISE

  • Market Share Expansion
  • Strategic & Tactical Sales
  • Relationship Cultivation
  • Coaching & Mentoring
  • Business Development
  • Team Leadership / Training
  • National Sales & Accounts
  • P & L Management
  • Sales & Distribution Channels
  • Solution/Consultative selling
  • Sales Performance & Review
  • KPI and Data Driven Metrics

PROFESSIONAL EXPERIENCE

VP Sales & Marketing

Confidential

Responsibilities:

  • Led the team to the most profitable year in the company’s history smashing several quarterly records and achieving a 22% increase over prior year that translated to $8.5MM of topline sales and added significant volume.
  • As a result of this growth, sales staff was expanded and added new marketing roles.
  • Developed first formal on-boarding sales training program that equipped our people to consistently deliver exceptional service levels, exemplary customer service and completely reduced turnover rate.
  • Successfully mentored and coached direct reports to improve daily productivity, increased conversion rate to over 28% and significantly reduced competitive losses by less than 2/week vs. the average of 7/week.

Director

Confidential

Responsibilities:

  • Increased fiscal year sales by +10.5% in 2010, +24.6% in 2011, +48.9% in 2012 and +18% in 2013, by concentrating on relationship building, customer retention, new customer development, expanding vertical channels while maximizing revenue, and up-selling new product lines.
  • Led and mentored team of 8 professionals with various business roles including sales, operations, business development analysis, and accounting into high performing team with unified goal.

Regional Sales Manager

Confidential

Responsibilities:

  • Consistently surpassed gross profit goals achieving between 3 to 5% above plan year on year.
  • Produced innovative marketing campaigns, pricing structure and sales strategy for 2,500+ SKU line that lead to a 28% organic growth to topline revenue FY2005-FY2007.
  • Personally cultivated and grew long-term B2B and B2C relationships along with regular C-suite interaction of customer base selling our company’s value proposition; devoted 40% of my time in the field making joint sales.

Sales Manager

Confidential

Responsibilities:

  • Grew sales and revenue within my first year on the job by 25% for a net gain of nearly $7.3MM and promoted to District Sales management position in Arizona.

Manager

Confidential

Responsibilities:

  • Earned Employee of the Month and promoted to Dept. Manager after only 2 months of employment by increasing dept. sales 34% earning recognition by District HQ and for showing high initiative and brand value.
  • Supervised and coordinated manpower for three departments (Lumber, Bldg. Materials and Millworks) that generated almost 30% of store profit while keeping employee turnover under store average.

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