VP Sales & Marketing Resume

SUMMARY

Top accomplished sales leader with 20 - year track record of exceeding sales goals, managing, training, supporting teams, and driving organizational growth and profitability for small, midsize, and Confidential . Bi-lingual and multi-cultural experience with background leading regional, national and international sales and marketing has proven effective for building team diversity and culture.

AREAS OF EXPERTISE

Market Share Expansion
Strategic & Tactical Sales
Relationship Cultivation
Coaching & Mentoring
Business Development
Team Leadership / Training
National Sales & Accounts
P & L Management
Sales & Distribution Channels
Solution/Consultative selling
Sales Performance & Review
KPI and Data Driven Metrics

PROFESSIONAL EXPERIENCE

VP Sales & Marketing

Confidential

Responsibilities:

Led the team to the most profitable year in the company’s history smashing several quarterly records and achieving a 22% increase over prior year that translated to $8.5MM of topline sales and added significant volume.
As a result of this growth, sales staff was expanded and added new marketing roles.
Developed first formal on-boarding sales training program that equipped our people to consistently deliver exceptional service levels, exemplary customer service and completely reduced turnover rate.
Successfully mentored and coached direct reports to improve daily productivity, increased conversion rate to over 28% and significantly reduced competitive losses by less than 2/week vs. the average of 7/week.

Director

Confidential

Responsibilities:

Increased fiscal year sales by +10.5% in 2010, +24.6% in 2011, +48.9% in 2012 and +18% in 2013, by concentrating on relationship building, customer retention, new customer development, expanding vertical channels while maximizing revenue, and up-selling new product lines.
Led and mentored team of 8 professionals with various business roles including sales, operations, business development analysis, and accounting into high performing team with unified goal.

Regional Sales Manager

Confidential

Responsibilities:

Consistently surpassed gross profit goals achieving between 3 to 5% above plan year on year.
Produced innovative marketing campaigns, pricing structure and sales strategy for 2,500+ SKU line that lead to a 28% organic growth to topline revenue FY2005-FY2007.
Personally cultivated and grew long-term B2B and B2C relationships along with regular C-suite interaction of customer base selling our company’s value proposition; devoted 40% of my time in the field making joint sales.

Sales Manager

Confidential

Responsibilities:

Grew sales and revenue within my first year on the job by 25% for a net gain of nearly $7.3MM and promoted to District Sales management position in Arizona.

Manager

Confidential

Responsibilities:

Earned Employee of the Month and promoted to Dept. Manager after only 2 months of employment by increasing dept. sales 34% earning recognition by District HQ and for showing high initiative and brand value.
Supervised and coordinated manpower for three departments (Lumber, Bldg. Materials and Millworks) that generated almost 30% of store profit while keeping employee turnover under store average.

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