SUMMARY

• Strong analytical skills with a solid foundation in statistical techniques. (MANOVA, multiple regression analysis, logistic regression analysis, correspondence analysis, conjoint analysis, cluster analysis, factor analysis, Latent Class segmentation, mix modeling, Bayesian, MCMC techniques, agent based approaches, predictive response modeling, sales response modeling, experimental design, cross - sectional and time series analysis, discrete choice modeling, data mining and optimization techniques)
• Experience deploying, monitoring, and managing the information security risk posture with a significant number of our partner's products; such as: Cisco, Damballa, FireEye, Imperva, LogRythm, Palo Alto Networks, Fortinet, Riverbed, Solarwinds, Sourcefire, Splunk, Tenable Nessus, etc.
• Strong background in setting up KPIs for CyberSecurity
• Analyze malware, packets, alerts and logs for signs of malicious activity
• Experience with rule-driven and analysis-driven network platforms like Bro and Suricata
• Experience in cyber intelligence analytic methodologies such as Kill Chain, Diamond Model, threat modeling
• Deep knowledge of cryptography and security certificate principles such as Public Key Infrastructure (PKI), Certificate Signing Requests (CSRs), secure communications protocols (e.g., TLS/SSH), Certificate Authorities (CA), etc.
• Knowledge and understanding of security controls across all security domains such as access management, encryption methods, vulnerability management, network security, physical security, etc.
• Strong background in Meaningful Use & Meaningful Use KPIs along with PQRS KPIs
• Expertise in the use of social media listening, engagement, and analytics tools such as Crimson Hexagon, Sysomos, Radian6, Simply Measured, etc...
• Strong background in Mobile Cybersecurity Threat Analytics (My background includes over 10 years managing Mobile software development projects, and adding Mobile Analytics).
• Expert in Web Analytics using Google Analytics, Adobe Omniture, Kissmetrics, Clicky, GoSquared, Woopra, and CrazyEgg. I can provide a breakdown of the advantages of each system, and the importance of running two analytic systems. Web Analytics with Business Intelligence provides a true 360 View of the patient.
• Creation of Population Health Analytics Platform to support the Affordable Care Act (web, mobile strategy)
• Proven ability to present complex data in a visual format that is intuitive to clients
• Expertise in social network analysis using Social Aggregators (Datasift).
• Expertise in multivariate statistical modeling and advanced analytics
• Proven ability to manage a program of multiple concurrent projects in a self-directed manner
• Expert in Cognos, Tableau, Business Objects, and SAS Business Intelligence Platforms
• Conducted Time Series Analysis down to the quarter, month, day, and hour in Tableau for Predictive Forecasting.
• Digital Marketing-specific analyses including campaign effectiveness analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research related to input and development of decision modeling.
• Expertise in managing over 300 Marketing Campaigns including
• Expert in Creating Mobile Campaigns using MMS/SMS Platforms

TECHNICAL SKILLS

Cloud Architecture: Infrastructure as a Service (saas), Platform as a Service (Paas), and Software as a Service (Saas).

Cloud Systems: Amazon Web Services, Rackspace Cloud, and Google Cloud Storage Financial Systems Oracle Financials, Lawson, SAP, andPeoplesoft

Architecture Experience: Experience integrating legacy systems with Mainframes, Midrange (AS400), and Client/Server systems

Adobe Products: Flash Catalyst, CS5 Flash Professional, Dreamweaver, Premier Pro CS5, Photoshop CS5, Adobe Indesign

Mobile Development Languages: Android, J2ME, Brew

Digital Asset Management Systems: OpenText Artesia, Media Beacon, Autonomy Interwoven, Avid/Blue Order, and Telescope.

Game Engines: Unreal Engine, Frostbite 2 engine, and Spaceport

Video Streaming: Kaltura, IPTV, HTML5

Mobile Tools: JQTouch, iScroll, JQuery Mobile, JoHTML5 Framework, GWTPlatform, Wink, MDS Eclipse Plugin for PhoneGap, DOJO Mobile, Mobile FXStudio7, Osmek (cloud hosting)

Databases: SqlServer (all versions), Oracle 8 to 11g, Cassandra (No SQL) database Java Components J2EE, EJB, Java Servlets, JDBC, JSON Java Web Servers Glass Fish, Websphere,, JBoss Netty

Java Frameworks: Spring, Hibernate, Google Web Toolkit, Struts 1 & 2, Seam

Ruby Frameworks: Sinatra, Ruby on Rails, Camping, and Monkey Bars.

Media Formats: AAC, AAC+, AMR, MIDI, MP3, MP4, MPEG4, H.263, H.264, QCELP, WA V, and QuickTime.

Mobile Cross Platforms: Titanium, AppyPie, AppsGeyser, The AppBuilder, and Jimu

PhP Frameworks: CakePHP, Drupal, Joomla, AppFlower, Symfony, Zend, and Silver Stripe.

SQL & NonSql Databases: Oracle 11g, SQL Server, MongoDB, Big Table, Cassandra

Video Post Production Services: Xytec Workflow software, Dubbing, ADR, Foley, Sound Design & Editorial, Scoring, Music Production, Transfer, Archive and DVD Authoring.

Cloud Platforms: Google App Engine, Amazon EC2

PM Methodologies: Scrum Certified, RUP, Six Sigma (DMAIC), Agile, and ASAP.

LAMP: Linux/Apache/Oracle/PHP-Perl.

APIs: Facebook Graph API, Twitter API, 4Square API

Web Analytics: Google Analytics, Adobe Omniture, KissMetrics, Clicky, GoSquared, Woopra, and CrazyEgg

PROFESSIONAL EXPERIENCE

Confidential, Tempe, AZ

CyberSecurity Architecture- Data for the Data Warehouse Business Intelligence/Analytics

Responsibilities:

• Planning and identify KPIs and ROI tied to LP go to market and our customer requirements. Glean strategic implications from tactical analyses performed on daily basis by analysts and provide proactive directions for customer Program management teams across all LP products Managed creation of business driven reports and dashboards on the standard BI Data products
• Developed new ideas and communicate potential uses for BI across the business.
• Collaborate with the data products team to provide requirements Identifying opportunities to streamline the delivery of analytic services and explore other staff and delivery models including out sourced staffing arrangements.
• Researches, writes, produces and distributes external communications, such as; press releases, community newsletter and articles of general health care interest Creation of flash based/Silverlight applications on Clinical Content to take patient education to a new level to drive traffic to web site along with creating new leads for the medical facilities Creating Web based Adobe Surveys for the Clinical staff at USC on marketing the new EHR Use data and analytics to provide clinical insights in order to improve quality and efficiency
• Development of User-Interface design (BI dashboards, web properties, mobile applications, and tablet applications) to present data optimally use of data through data- driven decision making Designs and conducts research studies in health care informatics Seeks to understand customer needs and works to exceed customer expectations (internal and external)
• Provides overall guidance to IT projects, assists project managers, and directs vendor representatives, as necessary, to assure that projects are completed on time and within budget Oversees regulatory compliance by keeping current with any changes to the regulations Conducts regular provider registration and attestation audits to determine whether Interacts with clinical departments, area hospitals, and state and federal regulatory

Confidential, Las Vegas, NV

Cybersecurity Architect & Mobile Cybersecurity Development

• SEO, Web, Mobile, Social, and Gaming Business Intelligence of New Online Reservation System to add additional features customers can select beyond just selecting room types. Recommending new Mobile Marketing Technology to support Marketing Campaigns at the Bellagio and Mirage Updating new VOD systems for the Bellagio and negotiating contract terms and agreements with Cox Cable Owning Product Roadmap (PRD) and Product Lifecycle, SWOT Analysis, and recommending new products Making SEO recommendations for the MGM Grand website involving link building strategies, and PPC campaign strategies.
• SEO Reputation Management involving monitoring social sites for customer feedback and working with hotels on negative feedback and trying to resolve the issues Selecting of SEO firms to help with Paid Blogging and Paid Advertising Strategy Campaign Marketing of Online Guest Directory through a partnership with Cox Cable who would develop the application in Flash Campaign Marketing of 2nd Version of Online Guest Directory that supports new Confidential remotes with customized buttons for making reservations at the hotels restaurants and events online. Campaign Marketing on New Ticketing System for Mandalay Bay for Concerts Vendor Selection and Project Management on Confidential screens that would go across the outside of the Confidential and run ads creating a new digital marketing channel. Vendor Selection and Upgrade on MGM Hotels Digital Signage on the Casino Floors promoting Hotel Concerts and Events.
• Established Mobile Marketing Branding by setting up short codes for customers to text directly to the Confidential and branding it with a mobile number. Responsible for growing existing accounts and generating new business to ensure that Room revenues and Catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel performance in the marketplace.
• Creating Marketing Strategies that include using technologies that include: mobile applications for the iPhone, Blackberry, and Android Platforms. Directing day-to-day Sales department including rate approval, signing off on all contracts, call reports, and booking sheets.
• SEO suggestions for Link Building, Keyword Research, and SEO Page Optimization (page titles, meta tags, links structure, content url rewrite etc.) Attends major travel functions, i.e., trade shows and local hotel association meetings to promote sales for the hotel.
• Responsible for responsible for directing, coordinating and supervising all sales marketing, public relations and advertising efforts on behalf of the hotel in conjunction with the Vice President of Marketing.
• Working with Opera Property Management System to run reports to establish loyalty programs for repeat customers.
• Created Online Hotel Guest Directory for Confidential that increased revenue by over $560,000 in one year.
• Created LCD/TV Digital Marketing Strategy that increased Hotel Concert Bookings by over 35% in the first year by promoting the Concerts on Confidential located throughout the hotels Casinos floors. * Creating a Mobile & Social Platform for web sites.
• Tracked who sends customer traffic to our competitor’s sites, and which sites our competitors send traffic to. Keyword Research to tell you what keywords drive traffic to our competitors sites, and see what banner ads our competitors use.
• Overseeing project schedule, risks, and deliverables. Work with marketing team and clients to establish and prioritize product features. Overseeing SEO Marketing techniques (link building, page rank, etc) for each site Management of Site Catalyst Web site tracking and providing custom reports to marketing divisions.
• Managing Paid Search Campaigns for Keywords Optimizing web pages for keywords used for Confidential
• Work to control change, adjust the budget, timeline, and project scope to accommodate approved changes Manages all resources assigned to Marketing projects to achieve project goals and satisfy customers Develop customer Return on Investment metrics for projects, based on customer objectives. Coordinates the provision of implementation strategies and detailed estimates to support new sales campaigns

Confidential, Santa Monica, CA

Director of Mobile & Web Software Development & Analytics-Analytics & E- Commerce

Responsibilities:

• (Omniture, SEO) -E-Commerce Responsible for Marketing Campaign Management/Technical Direction for online marketing strategies for new website for the US, Europe, and Australia. Responsible for overseeing Mobile Creation of Confidential to run on Symbian and Brew mobile operating systems.
• Oversee the Web site architecture based on SEO strategies (main site and several microsites) Marketing Campaign Management of new content management system-Alfresco.
• SEO Strategies to drive more traffic to sites through one central loyalty program combining the existing loyalty programs of Activision studios into one UCD Oracle 10g database.
• 1 Redesign of Activison Web site in 2007 using Flash, Oracle 10g, and Alfresco Content Management Systems. I negotiated the contract with the vendor for the development of the site along with handling the PMfunctions on our side.
• Creation of SEO Link Building strategy Creation of Keyword Strategy that includes Demographic targeting Creation of E­mail marketing strategies using customer visit ID to deliver targeted email promotions Vendor selection of Web Tracking tools. I recommended changing to Site Catalyst to be able to track video and audio assets Management of outside Vendor contracts for Web, Mobile, and Social development promotions.

Confidential, Irvine, CA

Director of Software

Responsibilities:

• Identifies, secures, and coordinates the implementation of internal and external resources and expertise, as appropriate, in order to achieve project objectives. I ensure that the program is proceeding according to timelines, meeting targets and expectations, and adhering to established operating parameters; negotiating changes in resources, as necessary, to achieve project objectives and timelines. Develops and manages project budgets, and performing periodic cost and productivity analyses. Develops go-live plan and executes the go-live plan.
• Recruits team leaders for each team. As implementation progresses, secures additional clinical and IT resources in accordance with the plan.
• Designs, establishes, and maintains an organizational structure and staffing to effectively accomplish the goals and objectives of the program; recruiting, training, overseeing, and deploying technical and functional staff, as appropriate. I oversee the supervision of personnel, which includes work allocation, training, and problem resolution; evaluating performance and making recommendations for personnel actions; motivating employees to achieve peak productivity and performance. I also oversee use of external consultants.
• Designing workflows- Overseeing teams as they design workflows. I also advise application teams representing constituent needs regarding cross-functional considerations, workflow integration and coordination, and optimization of best practices.
• Validates applications - oversees teams and independent reviewers as they validate the operation of the resulting application.
• Testing and Training - oversees development of integrated testing, development of training materials, and the conduct of the training.personnel and health information management professionals to contribute to the development and use of the clinical information system.
• Communicates project status to sponsors & stakeholders including reasons why it’s succeeding or failing.
• Assists project sponsors in establishing project goals, metrics, and baselines. 1 Facilitates collaboration & decision making between sponsors and departments.

Confidential, Burbank, CA

Director of Software Development-Web

Responsibilities:

• Managed over 200 employees for creative vision, functionality and production ofprojects (20­30 project at one time) and project teams, (15-30 team members).
• Process Improvement of creative development and architecture responsibility Confidential second largest software system, the Confidential Movie Distribution System for the Movie Division.
• Led a project marketing team with a cohesive and comprehensive vision of what the product development philosophy for that product was, what market they were competing in, and what the goal of their product ultimately has been. This included the Look, the Sound, the Feel, and the Story.
• Process Improvement for the storyboarding, wireframes, and development of Venetian’s Movie web sites.
• Process Improvement of the discussion on all issues related to their product, including scheduling conflicts, resource allocation, or content / technology conflicts between Art, Programming and Software Design. Had P & L responsibility for Movie Distribution budget that included headcount related capital, approval life of projects, expense vs. capitalization.
• Successful negotiating with vendors, saving the studio over $800,000 with just one vendor providing a Time and Labor project.
• Process Improvement of the Tracking of Digital Assets Management through a meta-vault where they are stored and tracked based on their movement throughout the company. stages, types of job functions-editors, colorists, and types of services provided-showing film to clients).

Confidential, Phoenix, AZ

Director

Responsibilities:

• Overseeing Implementation of Hotel Property Management Software Implementation Team Training of Hotel staff on property management system
• Implementation of interfaces with restaurant and other POS systems with the hotel PMS
• 1 Communication - responsible for communications of project progress to Steering Committee, clinical faculty and staff. My responsibility includes engaging the patient care providers with varying roles including physicians, nurse practitioners, nursing staff, ancillary department
• 1 Process Improvement of Feature Film Post Production, including scheduling Modules and Resource Groups (example: type of equipment, cameras, tape drives, locations-edit bays, sound