SUMMARY
- Marketing executive with 17 years of experience in the design, execution, and analysis of communication and marketing programs, specializing in digital solutions
- Creative director with expertise in strategic conceptualization, management of design teams and external agencies, and direction of execution across all traditional and digital mediums
- Brand development director specializing in the fusion of diverse forms of collateral and promotional tactics, from events to social networks and online marketing to live video, to build brand equity and awareness
- Strong team player who excels in collaboration with and direction of individuals across the enterprise, including all levels of management, to support varying communication and marketing needs of business
- Entrepreneurial driver that turns visionary ideas into reality using passion and dedication
AREAS OF EXPERTISE
- Strategic marketing
- Brand activation
- Communication strategy
- Internal corporate communication
- Customer experience design
- Creative design and direction
- Creative agency / vendor management
- Brand management and development
- Analytics management and implementation
- Social network marketing
- Online marketing (SEM, SEO, AdWords, etc)
- Direction of photography and videography
- Selection and implementation of technology solutions
- A/V, lighting, and event production
- Web technologies (HTML, .NET, PHP, SQL)
- CMS systems (Jive, Wordpress, SharePoint, Drupal)
PROFESSIONAL EXPERIENCE
Confidential, Columbus, Ohio
Director
Responsibilities:
- Designed visual and messaging platform to support new corporate positioning
- Taught global senior leadership to communicate and reinforce new brand concept
- Developed tools and ambassadors to promote new brand in rapid and scalable manner
- Redesigned corporate website to support enterprise digital transformation
- Collaborated with product and technical resources to create structured data solution for content storage
- Launched pilot of marketing automation and CRM systems to support long - term account management
- Created new storytelling brand content to reinforce newly invented corporate positioning
- Implemented new strategy-based communication plan to maximize effectiveness and reduce cost
- Trained and empowered regional marketing leaders in the use of strategy-based communication planning
- Partnered with business units to develop customized strategies that directly supported corporate goals
- Established visual and written standards that enabled easy and consistent deliverables
Confidential, Belmont, California
Director
Responsibilities:
- Designed and managed the largest corporate presence at the premier solar event in North America
- Produced the first rural electrification thought-leadership summit event
- Directed implementation of social network marketing efforts to achieve first position in competitive space
Confidential
Brand & MarCom Executive
Responsibilities:
- Led strategic creative design of new logo architecture and visual identity guidelines
- Directed implementation of new visual identity system across global marketing group
- Managed multiple creative agencies in the creation of creative design components
- Led overhaul of internal communications for a global audience of 3,500
- Led all strategy, content, and technical aspects for launch of new Jive-based social intranet
- Designed and implemented global live video webcasting solution; saving $50,000+ per All Hands event
- Developed intranet promotional strategies resulting in engagement rate over 60% in the first 8 months
- Designed and implemented new digital signage communication channel in offices globally
- Implemented processes, SLA-guaranteed support, and training to support all global BU communication
- Defined technology road map for all global marketing efforts
- Identified global consolidation and localization solution for portfolio of website properties
- Designed cloud-based internal communication digital signage multimedia solution
- Researched, identified, and led implementation of intranet solution
Confidential, Glendale, Arizona
President and Founder
Responsibilities:
- Complemented Sears brand development efforts for new lifestyle sub-brand through the design and development of an online selfie video promotion in partnership with Live Nation
- Increased Confidential consumer social reach and engagement by 4x through the design and development of a photo contest microsite with Confidential integration in partnership with Live Nation
- Reinforced category leadership for Travelex travel insurance by designing new visual style guide across all e-commerce systems, including consumer website, partner extranet, and agency booking application
- Transformed start-up gift card e-commerce website to multi-million dollar generating enterprise e-commerce platform for Confidential consumer brand
- Supported the rapid growth of a residential solar start-up through a myriad of creative and digital services to position it for a successful acquisition by a multi-billion-dollar corporation
Confidential, Santa Monica, California
Senior System Architect
Responsibilities:
- Analysis, design and development of business systems for clients such as Calair and Kaiser Permanente.
- Projects included system design and marketing strategy for corporate re-launch of travel insurance client.
Confidential, Chatsworth, California
Creative Director
Responsibilities:
- Formation and management of New Media department to provide digital communication solutions for consumer brands including Confidential, Confidential
Confidential, Woodland Hills, California
Creative Director
Responsibilities:
- Planning, design and development of web and multimedia applications for small to medium businesses.
- Management of five-member team.
